Table of Content:
How Do Slogans Work?
Tagline vs. Slogan
Catchy Taglines and Business Slogans
How Do Slogans Work?
A slogan utilized in any business is considered a phrase or small collection of words that are linked in a distinctive way to distinguish a product or firm.
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Source: SafaltaThey resemble mini-mission statements in many ways. Due to this reason, businesses use logos in advertising. Slogans are auditory representations of a brand, as compared to visual logos which are visual. Both of them are equally effective in drawing attention as compared to the name of the company or just the product. At the same time, they are easier to comprehend and remember.
Tagline vs. Slogan
Even though the fact that the terms "slogan" and "tagline" are frequently used interchangeably but they have two distinct functions. A slogan defines a product or business. On the other hand, a tagline serves the same purpose. These words differ in how they position a business inside its sector. A firm's objective, its values, and even the way it is assisting clients in specific campaigns are all encapsulated in a tagline. Another distinction is that slogans can consequently be longer than taglines. A snappy saying that conjures up an image of your company in your clients' heads is known as a tagline. In official commercials, taglines are more frequently used next to the company's logo and are more focused on building brand awareness than compared to slogans. Slogans serve as a vehicle for a brand's beliefs and promises as it develops and expands, and they can be used to support a more general business slogan.
Catchy Taglines and Business Slogans
MasterCard: "Some things are beyond the reach of money. MasterCard is available for everything else."
MasterCard formulated a 2 sentence tagline which was developed in 1997 as a part of an international advertising campaign that can be seen in 46 languages and 98 countries. A dad brings his son to a baseball game and then pays for a hot dog as well as a drink, but the dialogue between the two is priceless, according to Avi Dan for Forbes. This was the initial incarnation of the campaign. Years before social media existed, "Priceless" became a viral, online campaign, according to Dan.
"A Diamond is Forever," says De Beers
Inherently, diamonds don't have much value. It would be astonishing to believe that diamond is valued at least 50% less now than it was when people bought them at pawnshop. So how did they come to represent riches, power, and romance in contemporary America? It was all due to the effort of creating a creative, comprehensive marketing plan developed and put into action by the advertising firm N.W. Ayer for its client, De Beers, during the early 1900s.
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"Tastes So Good, Cats Ask for It by Name," says the Meow Mix
The catchy song performed by cats in Meow Mix's television advertising, "Meow meow meow meow"? is unforgettable. This company's slogan, "Tastes So Good, Cats Ask For It By Name," is straightforward but at the same time considered very powerful. This catchphrase plays off the idea that a cat meows to request Meow Mix every time. Not only was it creative, but it also succeeded in making Meow Mix stand out in a crowded market.
"We Help the World Grow the Food It Needs," claims The Mosaic Company
The tagline used by The Mosaic Company serves as its mission statement which ensures that the brand strategy of this fertilizer manufacturer is in line with the company's primary goals. All catchphrases should aim to express how the product or service benefits the community rather than just the demands of the business or even its users. In this way, the hefty tagline "We Help the World Grow the Food It Needs" reflects not only what The Mosaic Company wants for its clients but also what it wants for society as a whole.
"Just Do It," says Nike
It is the well-known tagline adopted by Nike. Nike's official catchphrase is "Just Do It," which pervades every product & event the business designs or promotes. The appeal of Nike's message was felt quickly when the company started to symbolize a way of thinking rather than just selling athletic wear. It gives people the impression that they can become in shape and overcome obstacles without being an athlete. Simply carry out your desire. All it takes is that.
Think Different, says Apple
This tagline was first adopted in the Apple commercial "Here's to the Crazy Ones, Think Different," paying homage to all the legendary visionaries who questioned authority and altered the course of history. The term itself is a brazen reference to IBM's "Think IBM" advertising campaign, which was run at the time to promote its ThinkPad. Immediately after, even though Apple have not yet introduced any substantial new products, the slogan "Think Different" appeared in adverts for the company everywhere. The typical computer user felt creative and tech-savvy due to the presence of Apple's strong and user-friendly design making people understand that it wasn't any old computer.
Because You're Worth It, says L'Oréal
The L'Oréal team developed their products which stress the idea that women use makeup to make themselves look "beautiful" and thus feel more attractive, wanted, and deserving of attention. The tagline talks about just the image the product may help you project, not the product itself. L'Oréal was able to use this idea to raise its brand's positioning above conventional utilitarianism and convey a far stronger message about makeup as a whole.
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"Sheer Driving Pleasure," says BMW
Although BMW used to sell its automobiles all over the world, in North America it was long recognized by the slogan "The Ultimate Driving Machine." According to BMW's blog, this term was developed in the 1970s by a little-known advertising firm named Ammirati & Puris and was intended for Baby Boomers who were "they are fresh out of college, employed, and prepared to spend their hard-earned money. What better way to demonstrate your achievement than with a high-end car?" The company's more recent motto, "Sheer Driving Pleasure," strongly emphasizes the notion that the main selling point of their cars is their performance and thrilling driving qualities.
"Betcha Can't Eat Just One," says Lays
Who among us has ever had just one chip, for real? Other snack businesses may use this tagline, but Lay's was smarter than others to capitalize on it right away. The business capitalized on the fact that we are fundamentally incapable of ignoring crispy, salty pleasure when it is there in front of us. What a complicated web you spin, carbs. It was noted that the product's flavor isn't being highlighted. There are many different delectable chips available. However, Lay was able to capture the very human, uncontrollable essence of munching till the cows come home in their catchphrase.
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"I'm Lovin' It," says McDonald's
The well-known title "I'm Lovin' It" campaign which was launched in 2003 is still going strong today. It is amongst the fantastic illustration of a tagline that appeals to the target market for the brand. Although eating at McDonald's might not be the healthiest option, the company promises that people will like the taste and convenience more than being healthy. You can avoid starting from scratch by using a company tagline generator to assist you come up with tagline ideas.