What are 4c's of Digital Marketing?

Safalta expert Published by: Ishika Jain Updated Sat, 21 Jan 2023 10:31 PM IST


An updated version of the conventional 4 Ps is the 4 Cs, often known as the four pillars of the marketing mix. These guidelines put a heavy emphasis on consumer value, ease of use, communication, and cost-effectivenesseffectiveness.

It could be a good idea to become familiar with the 4 C's if you've never heard of them. The previous 4 Ps have been replaced by the new 4 Cs where the fcw is shifted to consumers rather than producers. The 4 Cs offer a better design for smaller enterprises in many respects. The four Cs is a novel marketing formula proposed by Bob Lauterborn in the 1990s and he was the subject of an article that appeared in the journal Advertising Age. The ideas focus on the consumer's requirements and want the expense of meeting those needs and wants, and the ease of purchasing the goods.

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Source: safalta

The marketing mix is another name for the four Cs.

Table of Content:
The 4 C’s of Marketing
Know the requirements and desires of your customers:
4 C's advantages

The 4 C’s of Marketing
Customer, cost, convenience, & communication are considered the four pillars of marketing. The likelihood of a company's long-term success or failure is determined by these 4 C's.

The major focus of any marketing plan is the consumer. Any company is unlikely to make money if the customer chooses not to purchase your good or service. Customer happiness must come first for businesses since it will ultimately result in more revenues.

Since a lot of money and investment is required to build a  strong brand identity and communicate a compelling message via all channels, the cost of marketing is another crucial component.

The nature of the sector and target market will also influence how complicated a company's marketing campaign will be. In other words, any company is required to spend more money on marketing methods the more complicated your firm is.

The ability to develop a relationship with the target audience through communication allows the firm to increase engagement and sales, which is essential for any sort of business.

Know the requirements and desires of your customers:
Marketing's objective is to fulfill the requirements and desires of customers which can e accomplished by product creation, sales promotions, or advertising. Marketers can employ research techniques to learn about consumer needs and wants. It is crucial as it is very useful for companies in satisfying consumer requirements and wants and building strong customer relationships.

Because it can impact the return on investment, the cost is a crucial C in marketing. For instance, you would lose $50 if you invested in a product that cost $100 to manufacture but only made $50 when it was released. Therefore, when choosing an investment, the price is crucial to take into account. Targeting the target audience is a further method that cost might reduce your ROI which indicates that marketing a product to young folks interested in fashion may result in greater sales than marketing the same to adults who enjoy sports. Therefore, the cost is considered very crucial when developing any marketing plan and choosing the best target market.

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The consumer's buying experience is referred to as convenience. Everyone needs it, if not always, then certainly more frequently than not. People look for it whenever they want to buy something because it makes their lives easier. A company should be aware of whether a customer prefers to shop in person or online. It should be simple for customers to go directly to the store if they desire to shop there. Because it influences people's decisions over whether or not to purchase a good or service, convenience becomes very crucial in marketing. It makes their life simpler and increases their inclination to make purchases from businesses that are aware of their requirements.

Information and ideas are transferred from one individual or group to another through the means of communication. The three main forms of communication are verbal, written, and visual. It allows us to effectively express the message and ensure that the right audience hears it through good communication. In marketing, communication is the process of informing prospective clients about the business and its offerings. Traditional marketing, campaigns on social media, and word-of-mouth are all viable options for achieving this. No company could successfully connect with its target audience if they don't have a good understanding of both the technical & non-technical parts of communication. The target market is more likely to purchase from you than from its competitors once the confidence is earned.

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4 C's advantages
An updated version of the conventional 4 Ps is the 4 Cs which are often referred to as the four foundations of the marketing mix. These guidelines put a heavy emphasis on consumer value, ease of use, communication, and cost-effectiveness.  Marketing campaigns must always be created with the value of the client in mind. Some of the advantages of utilizing the 4 C's are as follows:
  • Companies of all sizes can compete with one another thanks to the 4 C model. Understanding your target market helps in developing better products and services that are suited to their requirements. Your sales will soar as a result. The four-point model can be used in identifying the target market. Product/service value, a competitive edge, and market positioning are the four Cs.
  • The chances of getting positive consumer feedback and enhancing the brand's image and reputation will increase by using the 4 C's in marketing communications. Based on your findings, helps in comparing particular communications to brand standards and guidelines and creating catchphrases. By adhering to these four guidelines,  it establishes a distinct brand identity. 
  • They support teamwork and innovation. The foundation of the contemporary world, creative thinking is essential to numerous abilities including creativity, mental flexibility, & communication. In addition to being enjoyable, the 4 C's promote positive emotional growth.
  • The 4 Cs strategy puts a strong emphasis on customers and a clear channel of communication between them and the brand. In the end, it enables the development of a brand that is always the first choice of a consumer.
An updated version of the conventional 4 Ps is the 4 Cs, often known as the four pillars of the marketing mix. These guidelines put a heavy emphasis on consumer value, ease of use, communication, and cost-effectivenesseffectiveness.

The four pillars of digital marketing are what?

The 4Cs of digital marketing is today swiftly displacing the 4Ps of traditional marketing. Today, Content, Cost, Channel, and Creativity are quickly replacing Product, Price, Promotion, and Place.

Who came up with the marketing 4 C's?

The 4 C's of marketing were developed in 1990 by Bob Lauterborn and introduced a new idea for reaching a target market centered on improving customer connections through an improved marketing mix.

Why are 4cs superior to 4Ps?

\The 4 Ps emphasize a seller-focused marketing approach, which can be quite successful for sales. The 4 C's, on the other hand, provide a more consumer-focused viewpoint on the marketing plan.

What are the team's four pillars?

Give your team the chance to openly address the four components of a team identity—clarity, commitment, contribution, and concerns—if you want to forge a cohesive team identity. a. Clearly state the team's goals and objectives. Have your team work together to develop a mission and vision statement if you don't already have one.

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