It's not surprising that when it comes to monitoring and measuring web traffic, most people turn to Google Analytics. Google Analytics is great for providing a general overview of the traffic coming and going to your website, but to truly harness the power of Analytics, you need to focus on collecting and aggregating personal data instead. Although many marketers believe that tracking individual users in Google Analytics is out of the question, it is not impossible. If your application or website has a login authentication system, it is possible to track users in Google Analytics with the User ID tracking feature.
What is a metric in Google Analytics?A metric is a measurement that is acceptable to a client. Google Analytics provides 200
metrics to help a client evaluate their website.
Source: SafaltaThere are a few essential Google Analytics metrics that track
(1) Average pages per session
(2) Bounce Rate
(3) Goal Completion
(4) Top landing page
(5) Pages Per Session
Google Analytics helps in tracking the various activities of the user, it gives you information about the performance of your website, or by tracking the user, it shows you information about his activities, apart from this, you can also find out the nature of the user (age/gender/interest), Is a web analytical tool that helps you better understand your website traffic. you can track, measure, and analyze your website visitors.
- you can track where the user is coming from (state/city/country)
- what is the nature of the user (age/gender/interest)
- what users do on our website. (pages visit/time spent)
- how many goals were achieved. (sale/conversion/revenue)
Google Analytics collects data from all the people who visit the website through the tag added to the page and what they use.
This tag is placed in the web browser of all the visitors who come to the website.
It works like this, it collects all the data in one place and then sends it to Google's servers.
Google Analytics creates a useful list to track and visualize users' bounce rate or number of visits, their average data, or other information.
Page tags act as web bugs or web beacons to collect visitor information.
However, because it relies on cookies, the system cannot collect data for users who have disabled them.
How does Google Analytics work?
Google Analytics includes features that can help users identify trends and patterns in visitor engagement with their websites. Features Data Collection, Analysis, Monitoring, and Visualisation Enables reporting and integration with other applications. These features include:
- Data visualization and monitoring tools, including dashboards, scorecards, and momentum charts that display changes in data over time ;
- Data filtering, manipulation, and funnel analysis
- Data Collection Application Program Interface (API)
- Predictive analytics, intelligence, and anomaly detection
- Partitioning for analysis of subsets, such as transformations
- Custom reports for advertising, acquisition, audience behavior, and conversions
- Email-Based Sharing and Communication
Important Metrics in Google Analytics
User: Unique or new visitor who comes to your website.
Bounce Rate: This is the percentage of people who leave the website after visiting just one page of the website.
Session: A group of visitor interactions that occur within a 30-minute window of activity.
Average Session Duration: How long each visitor stays on the site on average.
New Session Percentage: Percentage of first-time website visits.
What are the dimensions of Google Analytics?
What is the difference between metrics and dimensions in Google Analytics?
- device category
- gender Female
- Age: 35-45
- Location: Spain
- Source/Medium: Instagram/paid_social
- Device Category: Cellphone
pageviews, unique pageviews
In Google Analytics metrics, pageviews refer to the number of views of each page. Pages viewed more than once by the same user are also counted. Unique pageviews count the number of times a page was viewed in a particular session.
Source/Medium and Channel
Whether you want to track basic information like the Number of Visitors or complex details like Events and conversions, this tool helps you in every way.
Through this, by studying the collected data and generated reports, you will be able to implement the right marketing strategy in your business.
Therefore, the importance of this free tool is very high, which we understood in this blog – What is Google Analytics and Its Importance.