How to Write Website Content: Web Content Guidelines

Safalta Expert Published by: Kirti Singh Updated Thu, 07 Apr 2022 09:45 AM IST


Check all the details related to Website Content Writing. This article consists of complete guidelines for Web Content Writing.

If you're building a website, one of your top priorities should be to write attractive and compelling content for it. If this is your first time (or second or third – learning the skill of quality content writing takes time!) you may be unsure of what you should and should not write. Successful website content appeals to both internet users and search engines, but catering to both can be difficult. Don't be alarmed! We've compiled a list of the top do's and don'ts for writing website content that improves the appearance, readability, and SEO effectiveness of your new site. Follow these tips when writing and compiling your website content, and you'll be able to reap the benefits of quality content writing once your new site goes live! 


1. Write Simply:

Long sentences with complex structures that attempt to explain a topic in complicated terms that could otherwise be described in a more straightforward manner should be avoided.

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Make use of simple sentences.

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2. Use Keywords:

Make use of terms that are commonly used to describe your subject. As much as possible, avoid using proprietary terms and abbreviations.

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3. Use Headings:

Break up your text with brief but descriptive headings and subheadings to help users find information more quickly.

4. Don’t Plagiarize:

Write your own content to avoid having your website fail because you couldn't be original. To ensure that your content is unique, use a duplicate content checker tool.

5. Use an Outline:

Or, at the very least, have a solid, organized plan for what you'll write for each web page.

6. Highlight only as Necessary:

To draw attention to an important point, use bold sparingly.

7. Be Concise:

Don't say something in 150 words that could be said in 75. Don't say something in 75 words that could be said in 30.

8. Use the Proper Case:

Uppercase is much more difficult to read than sentence case. Use bold to emphasize an important point.

9. Use Calls-to-action (CTAs):

A call to action (CTA) is a button, link, image, or another type of graphic that invites a site visitor to become a participant or customer. If you create great content but don't include a call to action, your content will be far less effective at converting visitors into customers.

10. Research the Audience:

Knowing what your audience is interested in outside of the landing page you're designing can help you decide what elements to include in your website content to keep them engaged.

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