Salary of a Digital Marketer in India

Safalta Expert Published by: Gaurav Bawa Updated Fri, 16 Sep 2022 01:13 AM IST


Digitization has taken the country by storm, especially more after the world was put into lockdown by the COVID crisis.

Digitization has taken the country by storm, especially after the world was put into lockdown by the COVID crisis. We have all extensively relied on e-commerce sites for the supply of everyday essentials since we are unable to leave the house. Every firm today has a digital marketing team to aid with their PR to learn about the items and services they have to offer. These digital marketers assist organizations in generating money and sales through the internet arena by developing a brand image, promoting their products, and so on. In this article, we will go over the digital marketing scope and compensation that the sector has to offer in India.

Table Of Content 

#What exactly is a digital marketer?
#Why is the compensation in the digital marketing sector so high?
#What qualifications are required to operate as a digital marketer?
#Digital marketing job opportunities
#Manager of digital marketing
#strategist for content
#SEO and SEM expert

What exactly is a digital marketer?

A digital marketer is someone who assists in the formulation, execution, and management of marketing initiatives for business promotion. They employ techniques like analytics to discover weak links and enhance overall performance.

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Why is the compensation in the digital marketing sector so high?

Digitization has grown in popularity in recent years. Companies have altered their attention to digital media to draw income and sales, from e-payment to enterprises concentrating more on social media and other digital platforms. Currently, digital advertising has shown to be more convenient and successful than conventional advertising because a large portion of the audience is online. This has resulted in the increase and need for digital marketing, and because they play a significant part in generating income and business, as well as their exceedingly result-driven character, their wages are high.

However, the starting compensation for a digital marketer is low, and it rises as you get experience and upskill.


What qualifications are required to operate as a digital marketer?

Now, let's get to the main point: what education is required to work in digital marketing?
To begin your journey as a digital marketer, you must first,

  • A bachelor's degree in any discipline (Arts, Marketing, etc)
  • Enroll in an online certification course if you have no marketing experience.

To achieve a digital marketing certification, there are various authorized online courses accessible, such as Udemy, Coursera, and Naukri Learning.

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Why is digital marketing a viable career path?

Companies are inviting more digital marketers to assist them to build their business as the audience shifts to the digital spectrum. Statista estimates that India will have over 700 million internet users by 2020. The figure is expected to rise to 974 million users by 2025, indicating a large business opportunity. According to Goldman Sachs, the Indian digital marketing profession's scope would reach $160 billion by 2025. With the present Covid problem, we may predict that businesses will need to have a digital presence in order to thrive in the market in the future. All of these statistics show that the need for a digital marketing job will only grow in the future.


Digital marketing job opportunities

Given the vast breadth and expanding need for digital marketing, it is critical to understand the many career paths available. Here are some digital marketing job options to explore.


Manager of digital marketing

Monitoring and analytics skills are required in the field of digital marketing, as is the ability to monitor various initiatives (sometimes at the same time).

To advance to the position of Digital marketing manager, you must first work as a Digital marketing executive, then as a Digital marketing analyst, and finally as a Digital marketing manager.

A digital marketing executive's typical income ranges from 2LPA to 6LPA as they acquire experience.

A digital marketing analyst's compensation ranges from an average of 3.6LPA to a maximum of 9.4LPA.

Finally, a Digital marketing manager's compensation starts at 6.2LPA and may rise to 18LPA with experience.

Among the duties of a digital marketing manager are:

  • Creating and implementing a comprehensive digital marketing plan that includes email campaigns, ad campaigns, and so on.
  • Working on and creating the brand's digital presence on numerous social media platforms
  • Analytics monitoring and data extraction for campaign performance
  • Keeping up with trends that optimize marketing depending on data received
  • Check out Digital marketing manager jobs as well.


strategist for content

The primary responsibility of a content strategist is to create a content plan while keeping in mind the company objectives and the demands of their particular target audience.

A content strategist is responsible for the following tasks in order to accomplish so:

  • Keeping track of the editorial calendar and guaranteeing timely publication
  • Managing the team by providing each member with a blog
  • Creating guidelines to assist the team with references
  • Developing a content calendar with the assistance of SEO optimization

A content strategist's typical income ranges from 2.5LPA to 16.2LPA as they acquire expertise.


SEO and SEM expert

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) professionals must monitor and handle sponsored campaigns on social media platforms. They also manage Google display advertisements.

Aside from that, SEM and SEO experts have the following responsibilities:

  • researching and writing market trends reports
  • Data collection and analysis for campaigns
  • Campaign monitoring and optimization
  • Looking for powerful keywords for the website's content
SEO professionals earn an average of 3.4 LPA and can earn up to 8 LPA. While the salary of SEM professionals ranges from 13.5 LPA to 37.1 LPA.


How can I get started with digital marketing?

Start your digital marketing profession with these seven steps:
  • Build your own website.
  • Select one digital marketing channel to concentrate on.
  • Learn more about the digital marketing channel you've chosen.
  • Apply what you've learned.
  • Get acquainted with free digital marketing tools.
  • Apply for a marketing job.

What function does digital marketing play?

A digital marketer's major responsibility is to oversee marketing campaigns that promote a brand and its products. They play a significant role in raising brand recognition, boosting traffic, and collecting leads and consumers.

Is digital marketing simple?

Like many careers, digital marketing necessitates both a core set of hard skills (which may be learned quickly) and a larger list of job traits that can take years to perfect.

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