Most In Demand Digital Marketing Roles in India

Safalta Published by: Ishika Kumar Updated Thu, 16 Feb 2023 11:01 PM IST


Check the most in demand digital marketing jobs in India in this article. 

Digital marketing has revolutionised the field of marketing for businesses. It has completely replaced the traditional ways of marketing. There are many skills and techniques in digital marketing which are significantly helping companies earn profits and increase their user base. Along with this, there is a tremendous growth in job opportunities in this field. Many people are learning digital marketing and trying to make a successful career here.

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There are some digital marketing jobs which are the most in demand. Here we have provided the list of best digital marketing jobs which are currently being demanded the most. 

1. What are the most in-demand digital marketing job roles in 2022?

Digital Marketing Specialist, Digital Account Executive, Social Media Manager, Digital Marketing Manager, and Copywriter are the top 5 most sought-after marketing positions, per LinkedIn data.
Further evidence that search engine marketing and search engine optimization remain firms' primary priorities comes from the fastest-growing jobs trend. Media coordinator, search manager, social media coordinator, search engine marketing manager, and media manager are the top 5 professions with the quickest growth.
Instagram, content marketing, creative problem solving, brand awareness, and branding are among the top 5 abilities with the quickest growth.

2. Why is email marketing still relevant in 2022?

Email marketing comes out on top when it comes to ratings of various digital media channels, with more than 50% of respondents believing it would still be a useful digital media channel in 2022. According to the campaign monitor, an average of $44 in revenue is generated for the company for every dollar spent on email marketing, yielding an ROI of about 44%. Additionally, one-third of all digital marketers believe that email marketing is the best strategy for increasing return on investment globally. Email marketing offers a number of advantages, such as a) helping with focused marketing; b) raising brand recognition; c) being measurable and providing useful insights. d) It is a low-cost marketing strategy e) It helps humanize your brand

3. What is the job profile of a social media manager and what is the difference in roles with a media coordinator?

A social media manager's duties include creating a social media strategy for the company, managing the day-to-day administration of various social media platforms, monitoring the performance of posts on each platform, producing compelling multimedia content, analyzing competitor activity, conducting audience research, and setting goals on social media to raise brand awareness and customer engagement.
A media coordinator, on the other hand, is a communication specialist who is in charge of putting targeted advertising and communication content on numerous social media platforms.
Other duties include creating material for television, print, and other social media channels, negotiating with media outlets to secure a good deal, and making sure the commercial effectively conveys the main message.

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Is digital marketing a good career in India 2023?

Yes, digital marketing is undoubtedly a lucrative profession. An executive-level post in the field of digital marketing typically pays between INR 2,50,000 and INR 5,00,000. At the manager level, the maximum beginning compensation is often between INR 8,00,000 and 10,00,000.

What is the scope of digital marketing in 2023?

The use of smartphones, mobile apps, and social media will rise in 2023, expanding the reach of digital marketing. This will give marketers fresh ways to communicate with their clients and consumers.

Is digital marketing worth it in 2023?

With 860,000 job opportunities, LinkedIn claims that the position of "Digital Marketing Specialist" is one of the top 10 most in-demand positions. Social media, content strategy, SEO, analytics, and other aspects of digital marketing are among the most in-demand skills.

Is SEO a good career in 2023?

Yes, SEO is a promising career in 2023 since it opens up a wide range of chances. You can work for yourself, work for clients, and even launch and expand your own websites. Additionally, the top three websites in terms of popularity—are Google. com,, and Amazon. com—are also the top search engines.

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