How website domain name and extension affect SEO

Safalta Expert Published by: Aryan Rana Updated Mon, 28 Nov 2022 12:39 AM IST


Your domain name needs to express what your company does and be memorable in order to reap the full SEO benefits. Your brand must be mentioned in your domain. You want users to be able to access your website quickly if they are searching for your company.

Table of Content
How To Increase Your Domain's SEO Benefits
Keep it simple

URL Extensions
Don't overuse keywords
Determine if the domain has a troubled past:

In short, yes, your domain has an impact on SEO and how you rank. If you wish to establish an online presence for your business, you will probably select a domain name at some point in its lifespan. When a startup is creating a website or adding a spin-off company, it's crucial to consider SEO before settling on a domain.

Download these FREE Ebooks:
1. Introduction to Digital Marketing
2. Website Planning and Creation

You can check other related blogs below:
1. Powerful SEO Techniques to rank in Google
2. How to get powerful SEO backlinks? Top 10 Tips to get Backlinks

3. Search Intent - All You Should know
4. What is page experience in Digital marketing?


Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning


SEO Vs PPC: Which is beneficial?
6. 7 Tips for combine Website Content to Improve SEO
7. 6 Reasons Email Marketing increase holiday sales
8. 6 SEO hacks to revive your Website

How To Increase Your Domain's SEO Benefits

Your domain name must express what your company does and be memorable to reap the full SEO benefits. Your brand must be mentioned in your domain. You want users to be able to access your website quickly if they are searching for your company.

A user is more likely to return to your website for future searches or purchases if it is simple to use. By just typing "your," you may eliminate extra clicks and minimise entrance barriers.

Additionally, because they are very specific in what they are looking for, your site's bounce rate is reduced, which is one of the ways Google's algorithm determines that it is displaying the user's desired results.

Your website can appear somewhat higher the following time a search is conducted. A good strategy to stick in the customer's mind is to use your brand in your domain name.

Keep it simple

Consider that your Bob's Auto Parts shop is where you sell goods. Customer requests to seek additional products or learn more about your company are made when registering on your website. "" is the name of your website. If you speak it out loud, the buyer might not understand you and never find your website.

Do you know how to spell three? In what areas is it a "z" or an "s"? Keeping things as simple as you can, is our advice. The simpler the pronunciation and memory, the better. No original spelling, no digits. If the domain name you wanted is already taken, you might choose to include its location, like "," or, if it makes sense for your company, use an acronym.

URL Extensions

Your domain extension, most frequently ".com," comes after the primary part of your name. Your domain extension has no bearing on the order of search results, claims Country code top-level domains ,.ca, and. The UK are the lone exception.

These domain extensions will have a big impact on how well your website ranks in local searches. Your website will appear higher in search results, for instance, if it has an domain suffix and your users are searching from Canadian cities.

However, despite the fact that domain extensions are largely meaningless, there is a psychological impact that cannot be disregarded. Domain names ending ,.net, are more well-known to users.

Compared to other extensions, these domain extensions convey a higher reputation and confidence. Unfortunately, spammers frequently favour extensions In other words, using the incorrect domain extension could link you to low-quality websites. The likelihood of someone clicking on your link will decrease. Your SEO may be negatively impacted by this.

Don't overuse keywords

In order to get people to visit your website through search results, keywords are crucial. However, it is recommended to limit the number of terms on your domain. Too many keywords, like "," can make your website appear false and discourage visitors from clicking.

Your website's keywords, such as "," should clearly state the objective of the site and fit in with the rest of your content and industry. In conclusion, be cautious about the keywords you select for your domain if any.

Determine if the domain has a troubled past:

Many domains have already been registered and used by other websites, so if you choose to purchase one that has a track record of using spamming techniques like keyword stuffing or links, Google or other search engines might have already penalised the site or even completely blacklisted it from search results. Your website may struggle to rank as a result of this bad past.

To prevent the hassles and extra expenses that might be associated with cleaning up a spammed name, it is crucial to make sure the domain you choose to buy has a clean past.


How does the SEO impact of a domain extension?

Your domain extension has no bearing on how you rank in search results, claims Country-code top-level domains like. us, ca, and are the lone exception.

Does SEO depend on a website's domain?

Although domain names have an effect on SEO, they aren't always a crucial component of your plan. In reality, a changing domain name could perplex other bots and search engines that are trying to crawl through your website, which would have a temporary but nonetheless detrimental effect on your SEO.

Does a domain's name impact search results?

It does, indeed. Though, bear in mind that other elements can affect your SEO ranking. Among other ranking variables, your website needs to load quickly, have high-quality content, and have backlinks. Your search engine rankings can be improved with a catchy domain name.

Free E Books