A good campaign not only attracts people's attention but also employs the proper approach to keep it there. A well-integrated marketing plan, while challenging to execute properly, considers the capabilities of each medium and tailors content and message to each. What is the goal? To target a variety of consumers across various channels in order to guarantee that a brand's campaign is recognized and communicates to the right people in the right places. After all, more than half of buyers are more inclined to purchase a product if they connect with the brand's story. Boost your Skills by learning: Digital Marketing
Table of Content:
1) Cases of the Top Integrated Marketing Campaigns
Cases of the Top Integrated Marketing Campaigns:
Budweiser - "Wasssup”: According to Robert Wong of Google Design Lab, Budweiser's unforgettable "Wasssup" campaign is "by far the most famous, music spiking, and memed ad of the twenty-first century."
The TV commercial debuted during the Super Bowl in 2000, featuring buddies repeating the catchphrase to one another on the phone while drinking Budweiser and watching a football game on TV. The ad rapidly captivated the public's interest, prompting parodies and being picked up by media figures ranging from Howard Stern to Katie Couric. In today's social media landscape, organic influencer sponsorship would be quite valuable.
Although the web was still in its infancy, the brand was a forerunner in what is now a digital standard: it pointed users to the site. Visitors may learn how to pronounce "Whassup" in over 30 languages on the website. This added material and world-building resulted in a deeper, more complete campaign based on a single phrase, which increased traffic to the site and cemented the campaign's efficacy.
The commercial not only won multiple accolades, including the Grand Clio and Grand Prix at the International Advertising Festival in Cannes, but it also captivated the public's interest and propelled sales, with Bud Light sales increasing by double digits.
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2. Website Planning and Creation
The Truth is Hard by The New York Times': The New York Times released a short video in 2018 illustrating the clarity of news creation in their office The audience was engaged and forced to ponder what honesty means to them With the world coping with massive refugee conflicts, the party's campaign second part illustrated what reporters must go through in order to give accurate news.
This article was distributed internationally upon the launch of sponsored digital marketing. As a result, Times subscriptions surged. Indeed, its subscriber base increased by 100%, enhancing the public's impression of the well-known daily.
- Sync the outdoors and digital campaigns.
- Draw existing public attitudes into your marketing.
An instance of Search Engine Optimization (SEO) from Monster India: SEO, or search engine optimization, is a technique for increasing the volume and quantity of visitors to your site. The basic objective is to increase the visibility of your company when someone searches for a product or service. Monster India is the campaign name. Google AdWords Campaign goal: To increase the quality of their existing application and resume database.
Monster Inc. India began using structured data in order to strengthen its database. Structured data was added to job posts by the team. This qualifies the job ad for a unique user encounter in search results.
- As a result, data processing in SEO may have a significant influence on search results. Here's a helpful blog post on how to conduct keyword analysis.
- In some places, organic web traffic has nearly doubled.
American Express (AMEX): Many businesses brag about "the communities" they're building online and the intrinsic benefits of "online discourse." However, few truly build any kind of valuable community. American Express, far from being all talk and no play, puts its money where its mouth is by harnessing the value supplied by industry professionals on its Open Forum(Open Link in new window) site.
American Express' Open Forum is a great application where guest contributors from a number of industries contribute their business experience and insight. The final result is a material mega-site that performs well in search results, all without paying content creators.
Domino's AnyWare: Pizza restaurant business Domino's launched the "AnyWare" promotion to make it easier for customers to order meals. Customers may order from Domino's AnyWare by tweeting, texting, using Ford Sync, smart TVs, or wearable technology.
The idea was born two years before AnyWare, when Domino's introduced Pizza Profiles, which records customers' payment details, locations, and an Easy Order. Easy Ordering is a user's preferred meal order, which comprises their chosen payment method, order type (delivery or carryout), and location or favorite store.
Clients were driven to AnyWare.Dominos.com to learn new ordering options via news conferences, a statewide tv push, and other ways. This successful political led to the ultimate results, according to Shorty Awards, a social networking awards event.
- The AnyWare tv ad, which aired for the full third period of 2015, resulted in a 10.5 percent increase in sales annualized.
- The AnyWare site was accessed by over 500,000 individuals.
The Takeaway: You do not have to be the originator of your material. Find industry experts that provide fantastic content and ask them to contribute to your blog with a handful of posts. As long as the material is valuable, it will grow its audience and your visitors (Open Link in new window). To expand online communities while minimizing financial expenditure, good content marketing methods focus on a variety of consumer sources.
Transparency on Southwest Airlines: Southwest Airlines has started the Transparency" integrated advertising campaign. The airline employs television, broadcast, paper, and digital products to show how passengers will pay for services such as checked luggage, flight changes, and drinks and refreshments.
The airline has a webpage for its Transparency campaign, which highlights the benefits of selecting Southwest over competing airlines. It has a variety of informative and entertaining topics.
- A section called "Fee Hacker" that mocks how consumers might avoid costs with those other airlines.
- A "Dear Southwest" Mad Libs-style letter boasting Southwest's status as the only airline in the United States that does not carry-on bags or extra fees.
Source: SafaltaA strong campaign not only captures people's attention, but also uses the right strategy to keep it there. While difficult to execute successfully, a well-integrated marketing strategy analyses the capabilities of each channel and tailored specifically content and messaging to each.
What are some integrated marketing instances?
What are a few digital marketing explanations?
Search Engine Optimization (SEM)
Search Engine Optimization (SEO) (SEO)
Marketing on Social Media (SMM)
Marketing through content.