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Source: safalta.comIntroduction to Digital Marketing
2. Website Planning and Creation
Table of Content
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
Social Media Marketing
Search Engine Optimization (SEO) is the process of optimizing a website to increase the visibility of its pages on search engines in order to attract more relevant traffic. One of the best ways to improve your SEO is to integrate keywords — that is, search terms — into your content.
SEO tactics you can employ include:
- Earning reputable backlinks from third-party sites
- Writing compelling title tags and meta descriptions
- Optimizing the images on your website
- Creating a Google My Business profile for your company
It is a form of marketing that focuses on displaying paid ads online. Those ads can appear in various locations, including:
- Google search results
- In the margins of third-party websites
- On social media
- In mobile apps
Social media is the optimal location for advertising your business, and there are a couple of different ways you can do that. The most prominent tools for digital marketing are:
Web design and development is an umbrella term that describes the process of creating a website. Like the name suggests, it involves two major skill sets: web design and web development. Web design determines the look and feel of a website, while web development determines how it functions.
Content marketing is a strategic marketing approach focused on creating and delivering valuable, relevant, and consistent content to attract and retain a well-defined audience and Ultimately drive profitable customer behaviour.
Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
- Content as a profit centre
If you want users to sign up for your emails voluntarily. The way to do this is to create email forms on your website. These could appear at the end of blog posts, in the margins, and on their own dedicated pages. Use them to offer people specific material, like a newsletter or special offer. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
One of the most effective ways to attract a loyal audience to your business is to create and encourage membership programs that allow customers to become members of your community. Such efforts not only improve engagement with your brand but also build confidence that you will be consistently recognized. As your customers increase their membership level, they will have access to more rewards, increasing their loyalty and trust in your company.
Social proof is a very valuable aspect of B2C marketing. Online reviews are the first thing the average B2C customer looks for when considering a brand. Promoting your business through influencers is a great way to improve your social proof.