Top 5 B2C Marketing Trends 2023, Know About The Latest Trends!

Safalta Expert Published by: Deepesh Mehra Updated Fri, 09 Dec 2022 10:24 AM IST


Check out the Top 5 B2C Marketing Trends 2023 here with Safalta. This article gives you a rundown of a few digital marketing trends that companies should consider as they prepare their digital marketing plans.

The domain of marketing under the digital revolution has changed a lot. Now the companies directly have access to the customers and users. The B2C or Business To Consumer marketing is one of the most dominant forms of marketing strategy used by big companies. These days, more and more businesses are switching to online working arrangements, which is merely referred to as “the new normal.” Understanding the “new normal” environment has helped us predict some digital marketing trends prevalent in the year 2023. The space below has the latest trends in B2C Digital marketing that are a part of new normal in 2023.
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Top 5 B2C Marketing Trends 

“B2C” means  “business-to-consumer.” It implies direct outreach to the customers and access to the users. The target of this strategy is the individual buyer, aiming to draw attraction through personalised messages and outreach programmes. This is a common sales model that applies to both brick-and-mortar and online retailers.

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Most market leaders and mega companies, MNCs etc are proficient ion this tool of marketing.  Here are a few digital marketing trends that one must be aware of:
  1. Inbound Marketing
  2. Artificial Intelligence
  3. Paid Marketing
  4. Influencer Marketing
  5. Live Streaming
  6. User-generated content

Inbound Marketing

A basic principle of inbound marketing is meeting customers where they are. This focuses on attracting customers rather than carrying out marketing his initiative to get the message across to the consumer. Inbound marketing is her top trend for marketers to invest in in 2019, followed by a short video. In fact, over 80% of marketers want to maintain or increase their current budget for this strategy.
Engage your customers at every stage of the buying process using a “attract, delight and engage” methodology leveraging content marketing, SEO, marketing automation, social media, and other strategies.

Artificial Intelligence

Artificial intelligence is at the centre of business today on a worldwide basis. The company has employed AI in several ways. While some use it for processes, others use it for marketing. Businesses also use AI to improve communication, analyze data, forecast consumer behaviour and perform other tasks that relieve human labour.


Most big businesses, like Amazon, Netflix, and Spotify, use AI or machine intelligence today. It can gather data, analyze it, and come to conclusions. It facilitates swift data-based decision-making. 

Paid Marketing

With paid digital advertising, a company pays a publisher (such as a search engine or website owner) every time a user clicks on one of their ads in search results, websites, social media, or various other digital media. pay the reward. View the platform. Instead of the naturally attention-grabbing (sometimes slow) process, you can basically buy using this strategy.

Influencer Marketing


The influencers may be popular YouTube or Instagram users with tens of thousands or millions of fans and are looked up to. For instance, Kareena Kapoor Khan, an Indian Bollywood star endorsing the Netmeds platform through her Instagram profile, has a devoted fan base that can help the company get the word out to a larger audience. Influencer marketing frequently offers a more engaging and real experience than the brand’s corporate advertising. According to the survey, influencer marketing ad spending will likely surpass $10 billion in 2022.

Live Streaming

Live streaming transmits the live, unrecorded video over the Internet. This can be viewed as live digital marketing that marketers are currently using in their digital marketing plans. Live broadcasts help reinforce customer loyalty to your brand. This enhances the user experience and adds an element of uniqueness that connects businesses with their customers.
You can create a loyalty program to encourage your customers to come back again and again. This may include offering discounts or rewards for purchases. Loyal customers are more likely to continue doing business with you, so this is a great way to increase your sales and revenue. You don't need to have an in-house team to run your marketing campaigns. You can also outsource to an internet marketing agency that specializes in your industry.

User-generated content

User Generated Content (UGC), also known as User Generated Content (UCC), is any type of content such as images, videos, text, testimonials, audio, etc. posted by users on online platforms such as social media, discussion forums, etc. and the wiki. This is a product created by consumers to disseminate information about online products or the companies that sell them. 

User-generated content is used for a variety of uses, including problem-solving, news, entertainment, customer engagement, advertising, gossip, and research. This is an example of the democratization of content production and the flattening of traditional media hierarchies. The BBC introduced a platform for user-generated content on its own website in 2005, TIME Magazine named him You Person of the Year in 2006 and produced UGC on its Web 2.0 platform. implying an increase in


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