Top Digital Marketing Jobs For Freshers

Safalta expert Published by: Yashaswi More Updated Fri, 10 Feb 2023 02:47 PM IST


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It's never been simple to find a solid digital marketing job as a fresher, especially since every employer wants someone with experience. Don't let this prevent you from pursuing a career in digital marketing, though. We'll go through all of the digital marketing positions you should be looking for, as well as some ground-breaking advice on how to get your first job as a fresher, in this article. The digital marketing industry is booming, rising at a rate of 25-30% per year and showing no signs of slowing down. At this time, the number of digital marketing jobs for freshers in India is continuously expanding. Digital marketing career has been expanding magnificently over the last few years, according to the surveys the demand for digital marketing jobs has increased over the years, and at present the industry expects marketers to have knowledge of digital marketing skills.
As a result, We strongly advise you to master digital marketing abilities, which will enable you to obtain high-paying positions in the future.


What does this mean for you as a recent graduate seeking a job in digital marketing? You'll be spoiled for choice in terms of where to work if you have the necessary digital marketing abilities, some practical experience, and confidence. However, whatever expertise you choose, we believe you should first brush up on the fundamentals of digital marketing to lay a solid foundation. Digital marketing jobs/positions are also very appealing to freshers/recent graduates because the field is fast-paced, exciting, well-paying, and offers a somewhat rapid career path.

While there is a lot of room for career advancement and job prospects, the pay for digital marketing jobs for freshers is also reasonable. However, we advocate starting your digital marketing career with a digital marketing firm rather than a brand. Why? Because working in a digital marketing agency will allow you to work with a variety of brands and develop experience in a variety of digital marketing domains. As opposed to working for a brand, you'll learn more at an agency.

Top 7 Digital Marketing Jobs for Freshers


 1. Social Media Marketing Executive

A social media marketing executive is essentially responsible for planning and executing an overall social media strategy for a company. To ensure positive engagement and quality content, they also overlook the content for social media campaigns. They closely work with the Marketing and PR teams and share their analysis of current campaigns. The demand for social media marketers has made it one of the highest-paying digital marketing jobs.

Key responsibilities:

  • Plan and execute social media marketing campaigns
  • Oversee the management of all social media accounts 
  • Develop engaging and creative content to promote the brand’s message
  • Audit social media advertising costs and returns
  • Explore potential social media sites to capitalize on

2. Digital Marketing Executive

A digital marketing executive is in charge of a company's or client's whole online presence. A digital marketing executive, like a traditional marketer, promotes a company's products or services while maintaining a strong online presence. You must be well-versed in all digital marketing principles and know how to use the internet to produce revenue for the organization to be considered for this position.

Key responsibilities:

  • Plan and monitor the company’s online presence on every relevant platform
  • Help plan and execute online advertisements on all platforms to increase brand awareness and generate leads
  • Measure and report the performance of all digital marketing efforts using a Web analytics tool 
  • Update ongoing strategies according to recent trends in the digital space
  • Sustain partnerships with agencies and other vendor partners
Grow your career in digital marketing: Click here to Enrol Now.

3. Search Engine Optimisation Executive

Although this is a technical digital marketing job for freshers, if you have excellent analytical skills, you should consider it as a career alternative. The main goal of a search engine optimization executive is to improve a website's traffic and get it to rank on Google's first page. To succeed in this field, you'll need a thorough understanding of keyword research, SEO copywriting, search engines, and their ever-changing algorithms.

Because SEO is a constantly changing field, you must be willing to learn new things regularly as an SEO specialist. Because of the tremendous need for SEO practitioners, it is one of the best-paying digital marketing professions in India and around the world.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link-building strategies

4. Search Engine Marketing Executive

A search engine marketing executive is responsible for paid ads across all search engines and display networks. For this role, you need to be good with numbers and have great analytical skills. 

You also require technical skills like a basic understanding of code and website design principles. The demand for SEM specialists and the salary it comes along with makes it one of the highest-paying digital marketing jobs.

Key responsibilities:

  • Create search engine campaigns to achieve maximum ROI
  • Measure, analyze, and report website analytics and campaign performance
  • Manage campaign budget and determine monthly costs
  • Optimize landing pages for paid search marketing campaigns


5. Content Marketing Executive

 A content marketing executive creates, improves, and maintains a company’s content across all media platforms to raise brand awareness. For this role, you need creative writing skills and communication skills, and you should be able to perform well under deadlines. 

As one of the highest-paying digital marketing jobs for freshers, this is a highly specialized discipline under digital marketing, if you have a way with words and a business sense, you can expect significant career growth.

Key responsibilities:

  • Conduct on-site and off-site analysis
  • Help create prime quality SEO-friendly content
  • Conduct detailed keyword research to drive website traffic
  • Plan and execute link-building strategies

6. Web Development Executive

Web developers are in charge of a company's website's appearance and functionality. To apply for a web development executive job, which is one of the highest-paying digital marketing professions, you'll need a lot of experience with programming languages and databases like HTML and CSS. They must also have strong communication skills because they work with clients closely.

Key responsibilities:

  • Create a website user interface by using standard programming languages
  • Integrate data from back-end services and databases
  • Collect and improve specifications based on technical needs
  • Build and maintain software documentation
  • Develop APIs 

Leverage the power of the internet for business needs by learning web development, which is one of the most valuable skills in the digital world

7. Email Marketing Executive

This is the last common digital marketing job for freshers. The primary goal of an email marketing executive is to communicate with customers via email campaigns to notify them about new products or company events. You must have prior knowledge of HTML and marketing automation tools to be considered for this position. Furthermore, you must have great writing and communication skills. This is one of India's and the world's highest-paying digital marketing jobs.

Key responsibilities:

  • Identify the target audience and maintain a database
  • Plan and execute end-to-end email marketing campaigns
  • Create newsletters including all the updates of a company
  • Analyze and improve email marketing campaigns 
  • Create reports on revenue generated from email marketing efforts

These are some of the many digital marketing jobs you can apply for as a fresher. However, to land your very first digital marketing job as a fresher, you need to be equipped with some pre-existing knowledge. And once you’ve gained your digital marketing skills, it will give you that competitive edge over a pool of freshers applying for the same digital marketing jobs.

8. Manager of digital marketing

The successful operation of digital channels and initiatives by generating new client leads, advertising the brand, and supporting the overall growth of the business is the main responsibility of the digital marketing manager.

The degree to which the digital marketing manager is involved in task execution depends on the size of the organization and they will work very closely with the communities and social media managers, in addition to the head of marketing, to make sure that messaging is consistent and tasks are assigned to the appropriate people.

Read more: Top 5 Digital Marketing Courses in India 2023: Specialization, Price, Comparison, and More

We have listed below a few pointers to keep in mind to get a digital marketing job as a fresher. Let’s check it out.

How Can a Fresher Get a Job in Digital Marketing?

1) Prepare ahead of time by learning the digital skills you'll need.

Whatever your profession, it is worthwhile to grasp the necessary digital skills such as social media and a variety of others ahead of time. Choose this 11-month MBA-level Postgraduate Program in Digital Marketing to gain the digital and managerial abilities you'll need in the workplace. If you prefer online learning, you can take a 3-month online digital marketing course that is intensive and includes hands-on learning similar to what you would get at an institution like IIDE.

Through live projects, interactive learning, informative case studies, and more, IIDE's digital marketing course will prepare you for anything your first-ever digital marketing job has to offer.

Also, if you apply to digital marketing agencies with a certification like this, you are more likely to be interviewed for meatier roles and attract higher salary packages.

Also, Read |  10 Must-Have Digital Marketing Tools In 2022
                       The Scope Of Digital Marketing In India In 2022  


2) Understand the Specific Role you want to have

Digital marketing jobs are of several types, and as a fresher, you might end up in a role that is not quite right for you. So your research should also include the various digital marketing skills that exist, to identify which skill set you to want to develop.

Here are some different areas you could specialize in:

  • Social media marketing
  • SEO and web design/development
  • Email marketing
  • Online reputation management
  • Design
  • Content marketing
  • Paid marketing

3) Make sure your résumé is in tip-top shape.

When you're applying for a digital marketing job as a fresher, this is your initial point of contact. Your resume should be concise, to the point, and only one page long.

When creating the content of your resume, you might find it helpful to employ the 'STAR' format. Create a scenario, a relevant task for which you were responsible, the activities you took to achieve that task, and the outcomes.

Don't worry if you're a newbie with minimal experience; just make sure to include any relevant digital marketing internships, college courses you've completed, and digital marketing skills you've learned.

4) Offer your services on a freelance basis

If you are looking out for digital marketing jobs for freshers, consider starting in the digital marketing field as a freelancer. This will enable you to work with a variety of clientele who have varying needs. You'll be able to figure out what you're best at while also creating a network of contacts this way.

If you are genuinely interested in this profession and want to advance in it, you are on the right route, and here's why: Digital Marketing Jobs for Freelancers: 5 Advantages of Working As A Freelancer.

Another advantage is that you can apply for digital marketing positions at MNCs after obtaining some expertise. Your chances of being recruited may improve.

5) Keep Applying For Jobs Diligently

Whether you are on board as a designer, account manager, or copywriter, you might envision working with the coolest and most aspirational brands. But it always helps if you have prior experience working on quality campaigns for clients.

Now that you’re not able to visit your offices and workspace, the demand for remote digital marketing job opportunities has increased more than ever. Hence, you can search for online digital marketing jobs for freshers as well as entry-level digital marketing jobs as there is an ample number of jobs available for work-from-home and part-time structures.

As a fresher, your way to do this is through digital marketing internships. So even when you are studying, you’re ensuring that you gain relevant experience. Most digital marketing agencies in Mumbai offer 3-month internships to freshers. I can guarantee you that the work will be hands-on — you won’t just be getting coffee for your manager!

6) Have a strong LinkedIn presence

LinkedIn is a large professional networking site where you can publish your resume, establish a profile, connect with people and professionals, and begin interacting.
When creating your profile, make sure to fill it out completely because it is a crucial component, and LinkedIn's search algorithm only looks for profiles that are marked as 'complete.'

Make sure you have a large number of connections because this will affect your search ranking. You can even ask your connections for recommendations, which can boost your profile and professional talents significantly.

7) Find a Mentor in the Digital Marketing Industry

You are more likely to get internship news and even recommendations if you have a mentor or two in the digital marketing industry. This mentor might be someone with years of experience as a digital marketer, or may currently work at one of your dream agencies.

Understand from him how an agency works, and what to expect in your first digital marketing job as a fresher. He will also be able to give you first-hand insights from the campaigns he has worked on, and knowledge of internship opportunities while you are still a student.


8) Do your Research Thoroughly

Before you dive into the digital marketing world, do thorough research on whether digital marketing is a good career option for you.

We would recommend going a little deeper and understanding the different types of agencies that exist, and which would be a better fit for you. Do you want to work in a creative agency? A media agency? A full-service digital agency?

The more you know, the more likely you are to enjoy your first digital marketing job as a fresher.

9) Recognize that you'll be learning a lot on the job

It's always beneficial to take a digital marketing course to obtain the abilities you'll need for your first job as a fresher. We'd even go so far as to say it's almost required! On the other hand, you will gain a lot of experience on the job. This is advantageous for a newcomer, especially if you are an account manager. Every failed or successful campaign will teach you something new, from client pitching to client maintenance.

Because an agency has a horizontal structure, you will learn a lot from your elders. In most cases, you can approach your managers and seniors with the same ease as you would your peers.

Use this to your advantage and try and get as many brainstorming sessions with a senior you admire as possible. Observing how their ideas take shape and form will be of invaluable importance to you as you progress in your career. 



Employers in the digital business are more interested in your capacity to adapt and build, and most importantly, the talents you bring to the table, so keep that in mind when applying for digital marketing positions. Given the current economic climate, organizations and the market will place a premium on digital and technology skills, which will allow employees to work from home. As a result, there is a high need for digital marketing positions and hence, digital marketing jobs for freshers.
I hope this concludes your hunt for digital marketing jobs for freshers. Work on these tips and you’ll be ready to enter the digital industry and become a digital marketing expert. I hope this blog was informative and helped you find a suitable digital marketing job. Also, watch the video below if you wish to know more about digital marketing.

What position in digital marketing has the highest salary?

The highest-paying position in digital marketing in India is digital marketing manager. Creating multi-channel marketing plans and selecting marketing campaigns for various brands by their goods or services are among the duties of a digital marketing manager.


How much can a newcomer in digital marketing expect to make?

A rookie or novice in digital marketing may expect to earn an annual salary of between Rs 3.0 Lacs and Rs 4.0 Lacs. This will depend on a variety of other aspects like abilities, organization, and workplace city.

Which position in digital marketing is the simplest?

SEO professional is considered comparatively simple compared to other digital marketing positions. SEO, or search engine optimization, is setting up your site to make it easier for people to find you when they search for your business or similar phrases.

Is SEO a lucrative career?

Along with the pay for digital marketing, an SEO career also offers some in digital marketing, an SEO career also offers some of top salaries. This is due to the increased demand for SEO-savvy workers worldwide. According to Glassdoor, the average annual compensation for SEO analysts average annual compensation for SEO analysts is around US$69,000.

Google employs digital marketing, right?

Indeed, one of the main positions for Google in digital marketing is that of a strategist.

Is working in digital marketing stressful?

However, just like any other career, working as a digital marketer may be difficult at times. You need to remain up with trends and always be competitive, which is a key factor. The digital marketing sector is continually changing due to algorithm changes, the emergence of new platforms, and customer emphasis shifts. 

Who may benefit from SEO?

Most students who have successfully finished 10+2 are qualified to enroll in SEO courses. Numerous organizations and platforms, like Semrush, HubSpot Academy, Udemy, Simplilearn, Coursera, etc., offer the most well-liked SEO courses online.

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