What are WhatsApp business benefits in Digital marketing?

Safalta Expert Published by: Aryan Rana Updated Wed, 26 Oct 2022 11:44 PM IST

Highlights

Many businesses use WhatsApp as part of their digital marketing strategy because of its many advantages. Because WhatsApp is used by half the world's population, business owners may reach more customers. To boost your conversion rate, use your contact list to get in touch with new clients and prospective prospects.

Table of Content

What is WhatsApp's Importance for Businesses?
How Do I Create a WhatsApp Business Account?
How Can You Include WhatsApp for Business in Your Digital Marketing Plan?
Main Points


In the era of social media dominance we are in right now, WhatsApp is getting a lot of attention. WhatsApp has quickly expanded to amass about 2 billion active users globally by allowing users to exchange personal messages while maintaining business communication. People can have secure, confidential talks in an easy and economical manner.

The impact of WhatsApp cannot be understated, since the business sector is leaning more toward expanded use of social media channels to encourage the growth of their organisation. As a result, more businesses have begun incorporating WhatsApp for Business into their digital marketing plan.

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What is WhatsApp's Importance for Businesses?


Because WhatsApp is used by half the world's population, business owners may reach more customers. To boost your conversion rate, use your contact list to get in touch with new clients and prospective prospects.

Many businesses use WhatsApp as part of their digital marketing strategy because of its many advantages. The following is a list of some of the key benefits of utilising WhatsApp for business.


Possibilities Two-Way Communication

With the help of WhatsApp, two-way communication between business owners and clients is made simple, allowing the former to update the latter on a variety of changes to their service offers. Between these two parties, it serves as a direct channel of communication.


Enhances customer service

Before WhatsApp, contacting customer service meant waiting on hold for staff to address their questions. But with WhatsApp, users have quick access to a private chat space where they may quickly get answers to their questions. It may result in brand loyalty for your company.


Improves Connectivity with Customers

WhatsApp for business enables users to communicate instantly, keeping customers up to date. Customers can quickly track their orders or find out when new products will be released. Interactive messages, for instance, can connect visitors to product pages where they can verify if the products have been restocked.


Provides branded elements

WhatsApp gives business owners the option to set up a business account so they may add branding components to conversations. You can share your store locations, contact information, and other promotional information, for instance, by linking your website.
 

How Do I Create a WhatsApp Business Account?


I'll now go over how to set up a WhatsApp Business account. You must know a few steps in order to accomplish it.
  • Download the WhatsApp Business app from the Google Play Store or the Apple App Store.
  • Read and agree to WhatsApp Business's terms and conditions.
  • Add and validate the phone number for your company.
  • Create your profile and add your company name.


How Can You Include WhatsApp for Business in Your Digital Marketing Plan?


WhatsApp is a powerful marketing tool for everyone, regardless of whether you run a small start-up that targets local customers or a major company that targets customers throughout the country or the world. But how can you use WhatsApp for business in your digital marketing plan?

Here are some ideas to assist you.


Apply chatbots

Businesses can benefit greatly from incorporating the use of chatbots with AI integration. You may enable the immediate in-app booking and scheduling of your customers' services by building a personal WhatsApp chatbot.


Robotic Messages

You may simply create templated messages and schedule them using a WhatsApp business account to automate discussions. Additionally, it allows you to automatically respond to customer emails and messages when you or your admin are absent. As a result, it provides your consumers with a better user experience and establishes a suitable standard for your response time.


Send alerts and notifications

You may notify and alert your customers about the most recent information regarding your new products or services, discounts, offers, current deals, and more by using WhatsApp for business. You can also let them know about any urgent information relating to shipment, a system failure, or a change in the schedule.


Publish Surveys

Surveys are a fun and innovative method to find out what customers think of your goods and services. But can you use WhatsApp for commercial surveys?

Make a survey form first that pertains to your company's services. Next, encourage your consumers to participate by posting a link to it on WhatsApp and leaving insightful and sincere feedback. Once you have a better grasp of the preferences and needs of your customers, you can use this feedback to streamline the efficiency of your organisation.


Utilize the WhatsApp Pay feature.

Because more users have begun to rely on it, digital payment is no longer characterised by the restricted usage of a specific group of people. Therefore, it's essential to set up WhatsApp Pay for your company account. It promotes your consumers' ability to make payments with ease. They might choose your company's products and services in the future as a result of the convenience.


Apply Labels

It can be useful to create labels in WhatsApp and categorise your contacts and clients properly. For instance, you could add the contacts who fall within this list to the label for "waiting payments."

Similar to how you may create labels for new orders, finished orders, paid orders, and more. It can aid in efficient contact tracking and effective business administration.


Make use of WhatsApp Status

The WhatsApp status is the place to go if you're seeking for a creative space where you can get inventive and share interesting posts about your brand. Start posting arresting stories on WhatsApp for businesses to inform their consumers about the most recent product releases, future sales, and more.

But don't confine your posts to only stories. To build a stronger relationship with your customers, publish visually appealing videos of your goods or services, behind-the-scenes (BTS) footage of your company, success stories, accolades, memes, and the like.
 

Main Points


Over the past several years, more businesses have begun to rely on WhatsApp to market their brands and boost conversions. It has caused competition in the industry.

Therefore, it has become important to create stronger WhatsApp-based digital marketing methods.
  • The WhatsApp Business app should be used first.
  • Your communication with customers is kept private and secure thanks to WhatsApp's end-to-end encryption.
  • Reminders and notifications sent out at regular intervals will keep your customers informed and interested.
  • To improve ease and the consumer experience, add payment choices.
  • Labels should be categorised for improved contact and sales management.
  • Create original WhatsApp statuses to increase engagement.

Using WhatsApp for business can help your team members collaborate easily and communicate without effort, which can boost your company's overall growth in addition to maximising your client service.








 

Why would someone use WhatsApp?

Researchers claim that one of the primary reasons people spend so much time on WhatsApp is because it gives them so many options. For instance, they can send, receive, and forward a variety of texts for free, including photographs, GIFs, audio, and video. Additionally, it's cost-free for both sides.

Is WhatsApp Business secure?

Your message is safely delivered to the recipient selected by the business when you message a WhatsApp business account. Chats with businesses that make use of the WhatsApp Business app or who handle and store customer communications themselves are regarded by WhatsApp as being end-to-end encrypted.

Does WhatsApp make sense?

WhatsApp is fundamentally the more secure alternative to other messaging services since it uses end-to-end encryption. That covers iMessage as well as Snapchat, Instagram Messages, Facebook Messenger, and Instagram Messages.

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