What Is Digital PR? How Can It Improve Your SEO?

Safalta Expert Published by: Deepesh Mehra Updated Sat, 10 Dec 2022 10:55 AM IST

Highlights

What Is Digital PR? How Can It Improve Your SEO? Digital PR is the professional maintenance of a favourable online image by a company. Know all about Digital PR Here with Safalta.

Digital PR means “digital public relations". This is one of the most efficient digital marketing strategies to expand the digital presence of your business.  Digital PR professionals network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, and social media mentions and improve their Search Engine Optimisation (SEO). Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love. Some experts consider Digital PR more important than SEO. Know all about Digital PR and its benefits. 

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Table Of Content 

What Is Digital PR?
HOW DIGITAL PR CAN WORK FOR SEO?
Digital PR is Not Link Building 
Examples Of Digital PR 

 

What Is Digital PR?


Digital PR, also known as online PR, is a sub-service of Content Marketing.  The idea behind Digital PR is to expand the reach of your business.  Digital PR is an advanced version of PR.

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Source: safalta.com

Public relations is traditionally defined as "a strategic communication process that builds relationships between organizations and their public".  It goes beyond print publications and traditional PR techniques. It includes:
  • Publishing articles and press releases
  • Working with bloggers and influencers on product features and reviews
  • Affiliate marketing
  • Nurturing journalist and content writing contacts to secure press hits
  • Using social media to gain exposure
  • Building brand trust through online reviews.

Digital PR isn't just a part of SEO. It is a part of marketing with more and more brands investing in it and traditional marketing services moving towards it also.  Digital Marketing professionals use digital PR to try to expand the reach of their content to millions,  it is meant to ensure the audience has direct access to the content. 
 

HOW DIGITAL PR CAN WORK FOR SEO?


Digital PR done right can land you links. Links that actually get clicked on, that drive traffic to a piece of content on a website, drive shares and engagement to a brand and drive higher branded search. Links and related content - can have a big impact on organic rankings. Google sees links as a signal of trust and authority for a topic. The more of these you get, the more trust you have in Google. The more links pointing to your website from trusted, relevant websites dedicated to this topic, the more Google trusts you. So it's about both quality and quantity. Not one or the other, but both.

Combining the links that digital PR earns with solid technical SEO and content on your site can increase your search visibility, even for unbranded keywords. Search is a channel that drives traffic and sales, and digital PR is one of the contributing factors. However, if your relevance is weak, your site is struggling technically, or your content is poor, these links won't dramatically improve your organic rankings. It's the perfect ingredient.

The combination of digital PR and SEO is a good combination of great websites and what everyone (Google included) believes. If everyone thinks you're a trustworthy brand online, but your website says otherwise (slow usage, poor content ratings, bad UX, etc.), Google will tell you that you're a trustworthy brand. We are aware that you are getting worse and will not reward you.
 

Digital PR is not Link Building

Link building is used to make Google think this is a website you should trust. But Digital PR uses PR tactics to make users believe this is a brand you should trust. And Google is now user first which is why Digital PR has evolved.

Examples Of Digital PR 

Companies have made fortunes through digital PR and there have been success stories that have broken all past records. The most successful examples of digital PR are as follows:

  1. Burger King – ‘There’s More to Life than the Whopper’

  2. Tesco – ‘Pop To Your Local’

  3.  Sonali Ranjit and Vaishnav Balasubramaniam – ‘Window Swap’

  4.  Familjen STHLM and Red Pipe Studio – Sound of Colleagues

  5. Bodyform – Painstories

 

 

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