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Digital PR, also known as online PR, is a sub-service of Content Marketing. The idea behind Digital PR is to expand the reach of your business. Digital PR is an advanced version of PR.
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Source: safalta.comPublic relations is traditionally defined as "a strategic communication process that builds relationships between organizations and their public". It goes beyond print publications and traditional PR techniques. It includes:
- Publishing articles and press releases
- Working with bloggers and influencers on product features and reviews
- Affiliate marketing
- Nurturing journalist and content writing contacts to secure press hits
- Using social media to gain exposure
- Building brand trust through online reviews.
Digital PR isn't just a part of SEO. It is a part of marketing with more and more brands investing in it and traditional marketing services moving towards it also. Digital Marketing professionals use digital PR to try to expand the reach of their content to millions, it is meant to ensure the audience has direct access to the content.
Digital PR done right can land you links. Links that actually get clicked on, that drive traffic to a piece of content on a website, drive shares and engagement to a brand and drive higher branded search. Links and related content - can have a big impact on organic rankings. Google sees links as a signal of trust and authority for a topic. The more of these you get, the more trust you have in Google.
Combining the links that digital PR earns with solid technical SEO and content on your site can increase your search visibility, even for unbranded keywords. Search is a channel that drives traffic and sales, and digital PR is one of the contributing factors. However, if your relevance is weak, your site is struggling technically, or your content is poor, these links won't dramatically improve your organic rankings. It's the perfect ingredient.
The combination of digital PR and SEO is a good combination of great websites and what everyone (Google included) believes. If everyone thinks you're a trustworthy brand online, but your website says otherwise (slow usage, poor content ratings, bad UX, etc.), Google will tell you that you're a trustworthy brand. We are aware that you are getting worse and will not reward you.
Link building is used to make Google think this is a website you should trust. But Digital PR uses PR tactics to make users believe this is a brand you should trust. And Google is now user first which is why Digital PR has evolved.
Companies have made fortunes through digital PR and there have been success stories that have broken all past records. The most successful examples of digital PR are as follows:
Burger King – ‘There’s More to Life than the Whopper’
Tesco – ‘Pop To Your Local’
Sonali Ranjit and Vaishnav Balasubramaniam – ‘Window Swap’
Familjen STHLM and Red Pipe Studio – Sound of Colleagues
Bodyform – Painstories