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In graphic design, negative space is frequently found in logos, drawings, posters, and creative typography, where it becomes an active component of the visual presentation, making essential things more expressive. For example, in the blog graphic below, the backdrop element (moon) contrasts negative space, making the astronaut appear more colourful and dynamic.
Negative space is an important feature in UI design for websites and mobile applications since it contributes to the interface's usability and navigability. The negative space around layout components is referred to as macro space, while the space between them and within (for letters and stroke elements) is referred to as micro space.
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Why is this phenomenon referred to by two distinct names? If you trace the origins, the solution is simple. The word "white space" originated in print design since pages were generally white at the time, hence white space was everything surrounding, between, and within the letters or symbols, as well as around drawings. In today's design world, this word has nothing to do with the colour white: it's all about empty space rather than colour. The word "negative space" stems from photography: on an image, positive space (things drawing attention) and negative space are defined (background).
It's crucial to note that negative space in web design doesn't have to be white - it may be any colour, texture, pattern, or background picture.
Clients and certain designers may desire to cram as many components and functions as possible into one page or screen, believing that doing so will save the game and benefit clients. However, this is a mistake: consumers do not require everything at once. Furthermore, too many items without adequate air dramatically increase the amount of distraction: users will have to make an effort to identify what they DO need if they are inundated with information and interactive features. According to Aarron Walter, "if everything cries for the viewer's attention, nothing gets heard."
Among the advantages of a strategic approach to negative space in design are the following:
- It improves page scannability.
- It improves page scannability.
- it improves visual hierarchy.
- it makes the relationships between items evident and intuitively understood without the use of extra measures like tables, frames, or arrows.
- It gives adequate space on the page to avoid seeming overloaded; it directs the user's attention to key elements and eliminates distraction, and it adds flair and beauty to the website.
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Readability and legibility: if there isn't enough space between the elements, they become difficult to read and need more work. Although many users will be unable to express the problem, it may be a significant cause of eye and brain tension. A sufficient quantity of negative space, particularly micro space, resolves this issue and makes the procedure more natural. As a result, negative space has a direct impact on the efficiency of typography on the page or screen. Pauses serve the same purpose in music as noises. It works the same way in reading: carefully positioned empty spaces make the text simpler to read.
Branding: If you look at any logo guideline, you'll see that designers establish the right amount of negative space around the logo so that it is viewed correctly. Breaking these criteria has a negative impact on visual performance.
The resource's nature: negative space has an effect on the so-called design tone. For example, news resources will have less empty space on the front page than blogs in order to set the tone and convey the idea that the platform is full of info that appears dynamically.
Attention ratio: allowing for appropriate negative space improves visual hierarchy and helps viewers to focus on the important aspects.
According to this, negative space has an effect on visual perception in the following ways:
- graphic content
- copy content
Another example is the mobile application Upper app, where the negative space is completely black, generating a strong contrast with the interface's essential parts. Only one straight line is utilised throughout the entire screen. Nonetheless, thanks to abundant air and minimal distractions, the entire layout appears ordered and very legible. It also promotes stylish minimalist elegance in order to maximise aesthetic delight.
Consider the Following Pitfalls
- Misleading wording. When speaking with clients who are unfamiliar with design jargon, clarify the idea of negative space before describing the design solution. A non-designer may struggle to grasp why "this screen needs additional white space" when staring at the completely black backdrop and negative space may be connected with anything negative - which it is not. Don't forget to cross all of your i's before employing the terms.
- Desire to eliminate negative space in order to fit more on the page or screen. It is not limited to UI design: you may hear an interior designer advise a customer who wants four bookshelves in one room instead of two, or an architect explain why there is a need for empty space surrounding the structure to make it seem and serve better. Furthermore, re-planning the pieces with greater use of negative space may give the appearance that the room or structure is larger than it is - and the same is true for data that must be displayed on a mobile device or web page. Decide what’s more important, what’s secondary and what can be eliminated so that to navigate the user intuitively. Negative space will help to make the harmonic look of the screen or page even if it’s full of information and functions.
- Inadequate prioritisation. Negative space is not a panacea if an interface is not supported by well-thought-out information architecture. Before you consider the design skin, you must consider how the user will discover a shortcut to his or her objective and solve his or her problem using an app or website. Plan this approach before creating the looks that will exhibit it in style; otherwise, even the best balance of visual components, including negative space, will not function successfully.
Which country is best for graphic designing ?
- The United States
- The United Kingdom.