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What is Integrated Marketing?

Safalta Published by: Ishika Kumar Updated Mon, 01 Aug 2022 02:11 AM IST

Highlights

if you wanna know about integrated marketing, then read this article for more details.

With the help of the integrated marketing strategy, marketers can tell a unified story about their brand and have a bigger impact. Consistency has become a top priority in the modern world, where there are more ways than ever to influence customers.
Integrating all of the brand's marketing channels into a single, comprehensive message is the goal of integrated marketing. Every time clients choose to engage with the company through SEO, social media, or online and offline marketing, it offers consistency. Maintaining consistency in your message is essential to avoid having your brand come out as disjointed and chaotic. This extends beyond only advertisements. Chatbots that are programmed to communicate with users should offer the same information that a real person would.
 
 
 

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Why Use Integrated Marketing?

  • To Keep a Consistent Narrative - With so many online and physical media available nowadays, consistency is essential. The role of integrated marketing is to make sure that all corporate advertisements, whether they are on social media, newspaper ads, or other offline media like billboards or Google SEO, tell the same story. If not, the brand could come off as disjointed and fragmented.
  • enhanced marketing campaign effectiveness Better campaign performance will result from more consistency. We encounter several adverts in our daily lives, both online and offline. More exposure to folks who might not have previously heard of this is ensured by having a consistent message across all channels. When a billboard's content is similar to another advertisement a potential buyer recently saw online, they are more likely to remember it.
  • Cost Savings and Value Enhancement: Since the same content can be reused, the cost will be reduced.
  • Consistent Customer Experience - Customers will value the brand's predictability and consistency because it will be simpler for them to comprehend what you do and how you can help them.
 

2. What is an Integrated Marketing Communications Plan?

In order to maximize the impact of marketing objectives, an integrated marketing communications plan (IMC plan) combines market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis, and campaign metrics and evaluation system.
A strong IMC will lay out a core message, emphasize your competitive advantage, speak to the right target audience, and adjust the message to meet supportive media channels.
 

3. Bachelor’s Programmes in IMC

Students who earn a bachelor's degree in integrated marketing communication will have a solid understanding of all the essential components of an organization's entire marketing strategy. Students learn how to combine all the essential components into a cohesive story that spans several platforms and speaks to the wants and needs of both current and potential customers.
Some programs require students to complete an IMC Capstone Project, which gives them the chance to use the knowledge and abilities they have gained in their courses to create a marketing campaign or another project with a marketing theme. In some instances, these programs might collaborate with actual clients that require a thorough IMC Plan.
Students could also need to finish an IMC capstone project, depending on the program. With the help of this project, students can put the information and abilities they have acquired in their courses to use on actual marketing campaigns or other projects that are linked to marketing. To give students the most realistic project requirements possible, the school may occasionally collaborate with actual clients who require a thorough IMC strategy.
 

4. Master’s Programmes

Similar to a bachelor's degree, an MA in IMC Programmes provides the theories, concepts, and techniques necessary to develop and carry out a thorough marketing plan for a firm.
But unlike bachelor's programs, master's programs include coursework that is solely focused on issues in the IMC sector, allowing students to go further into the subject and specialize even more in the general industry.
The processes and strategies employed to develop, roll-out, and evaluate successful marketing initiatives that communicate with today's consumers (and other stakeholders) across diverse media channels are made clear to students in master's in integrated marketing communication programs.
These courses educate students on how to combine the various components of marketing communication—such as advertising, public relations, and display marketing—into a cohesive brand message and consumer experience.
The analysis of audience-based research, strategic communication approaches, social media tactics, business-to-business and business-to-consumer communication, public relations, brand development and promotion, and other skills are all developed by students.


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What is integrated marketing and why is it important?

By using integrated marketing communications, a business may make sure that all of the promotional strategies used in a marketing campaign are clear, consistent, and geared toward the same objectives.

What is the goal of integrated marketing?

Making sure that customers hear the same message when they engage with a business in different ways is the aim of integrated marketing communications.

What are the four types of integrated marketing communication?

The horizontal, vertical, internal, and external forms of integrated marketing communication are the four basic types. By incorporating all of these different elements into one comprehensive marketing strategy, your business will be able to accomplish the goals you have set for it.

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