What is Web 3.0? How does it impact Digital Marketing?

Safalta Expert Published by: Trisha Bharati Updated Tue, 20 Sep 2022 11:01 AM IST

As technology advances the world is getting more connected to the digital world and thus adapting new techniques to advance the virtual world. One such advanced technology is WEB 3.0. Many didn’t know about the concept of WEB 3.0. If you too are not aware then no worries, this blog post covers the entire concept in detail and its impact on the digital marketer. Well, we know that Digital marketing is a booming sector and it is considered a lucrative field due to its multiple career opportunities, if you want to build your professional career in the same field then joining our online Digital Marketing course will help you climb the ladder of the success. 

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The World Wide Web has developed steadily since its beginnings, and each new version changes how we use the internet. Web 3.0 is the current iteration of this internet development.

According to research, 63% of digital marketing leaders have trouble providing tailored experiences. Web 3.0 may be used by marketing executives to better understand consumer demand and preferences. Web 3.0 offers pertinent client data that aids digital marketers in bettering their targeting and providing more specialised offerings.

But what is Web 3.0 exactly? Continue reading to find out more about this technology and how it may affect digital marketing.

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Table of Content
An Introduction to Web 3.0?
Three Pillars of Web 3.0
Significant Features of Web 3.0 Technology
Impact of Web 3.0 on Digital Marketing
How Web 3.0 Will Impact Digital Marketing 

 

An Introduction to Web 3.0?

The newest iteration of internet technology is called Web 3.0, or the decentralised internet. Artificial intelligence and machine learning are given a lot of weight. Web 3.0 aims to provide a more open and transparent internet where anybody may engage without worrying about their security and privacy. Web 3.0, which "returns to the original web where no authorization from a central authority is necessary," is similar to Web 2.0 in many ways.

Because it links the idea of decentralisation with human rights, Web 3.0—also known as the web of value—creates a collaborative environment where everyone is treated equally and offers genuine value to its users.

Here is a thread where businessman and general partner at cryptocurrency startup a16z Chris Dixon discuss the relevance of web 3.0.

Three Pillars of Web 3.0

The following are the three pillars of Web 3.0;

The Semantic Web 

It is considered the way of managing the data on the internet which aids the machine to understand it the same way the human understands the data. 

Artificial Intelligence 

The machines can understand the task that is done or created by humans, for example, making decisions and recognising the pattern. 

Natural Language Processing

The machines can understand the human language by pulling accurate information from the text. 

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Significant Features of Web 3.0 Technology

 Web 3.0 aims to increase the web's effectiveness and efficiency by utilising the vast amounts of user data that are already accessible there.

Information will be quicker and easier to get for web visitors. Additionally, digital marketers will be able to remain on top of and keep up with the most recent B2B marketing trends.

Some key aspects of Web 3.0 are covered below:

  • Decentralization: The decentralised nature of Web 3.0 is among its most significant features. Therefore, the internet is not governed or controlled by a single body or authority. Instead, each internet user is in charge of their data and content over a dispersed network.
  • Blockchain engineering: Another essential component of Web 3.0 is blockchain. Blockchain is a distributed database that enables transactions that are safe, open, and unchangeable. Blockchain as a technology can completely change how individuals conduct online transactions by enhancing their security.
  • Enhanced security and privacy. The main characteristics of Web 3.0 are increased security and privacy. Decentralization improves security since there is no one point of vulnerability. Web 3.0 also streamlines the process by which each internet user decides who has access to their data and what they may do with it.

Impact of Web 3.0 on Digital Marketing

In the past, companies have used a combination of public relations, advertising, and direct marketing to raise awareness of their goods and services. However, with the introduction of Web 3.0, the digital environment has undergone a significant transition.

For instance, the removal of third-party cookies from popular online browsers may eventually make it more challenging for B2B marketers to target certain demographics. This action is necessary since these cookies are used to gather information about user's online activities.

Targeted advertising and other marketing initiatives make use of the information acquired. Marketers would struggle to comprehend their audiences and provide pertinent content without this useful data.

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How Web 3.0 Will Impact Digital Marketing 

Privacy and data collecting will alter

Data will be more decentralised and safe in the Web 3.0 era. This will alter how data is gathered and stored by marketers, and it may also affect how marketing is targeted and customised. With Web 3.0, customers are probably going to be more defensive of their data, thus marketers will need to come up with new ways to collect data while still being considerate of consumer privacy.

User experience will be enhanced.

Marketers will need to reconsider their digital marketing methods for attracting and retaining clients in light of the enhanced Web 3.0 user experience. The internet will become a more individualised and customised experience with increased decentralisation and privacy. In addition, augmented reality/virtual reality and blockchain will alter how individuals interact with the online environment.

What impact will Web 3.0 have on online marketing?

A Web 3.0 environment improves the user experience since it offers more robust and engaging advertising alternatives. Because of this, marketers can now reach more specific people with their commercials. Marketers will be able to promote their products and offer a more effective strategy using Web 3.

Is using digital marketing profitable?

Among the advantages of digital marketing are: Global reach: For a minimal investment, a website may help you discover new markets and conduct business internationally. Less expensive – Compared to traditional marketing strategies, a well-planned and well-targeted digital marketing campaign may reach the relevant clients for significantly less money.


 

What issues will Web 3.0 address?

Web 3.0 will address these problems, give content creators back their ownership rights, offer safer online tools, decentralise monopolies, and create a new, more open digital economy.


 

Is it beneficial to learn digital marketing in the era of Web 3.0?

Yes, it is beneficial to learn digital marketing at the time of Web 3.0. As you will learn new skills while learning digital marketing which gives your more exposure and opportunity for your professional career. 

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