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- The list's top brands after Parle are Amul, Britannia, Clinic Plus, and Tata Consumer Products. Parle is in top place with a CRP score of 6531 for a record-breaking tenth consecutive year (million).
- Parle claims that compared to the prior year's rankings, CRP increased by 14%.
Source: Safalta.comAmul's CRP climbed by 9% and Britannia's by 14% when comparing the current rankings to the same period last year.
- A brand of packaged products called Haldiram's entered the club of companies with a billion CRP and entered the top 25 rankings at position 24. Another member of the CRP club is the cake and cookie brand Anmol.
- As a result of the second pandemic wave's greater mobility, more brands reported a CRP rise in 2021 than in 2020.
Regarding Kantar Group
Kantar Group is a data analytics and brand consulting company with its headquarters in London, England. It was founded in 1992 and now employs around 30,000 people globally across a variety of research specializations, including social media monitoring, the effectiveness of advertising, consumer and shopper behaviour, and public opinion. Consumers currently buy FMCG products from all over the world, as evidenced by Kantar's Brand Footprint index, showing the chances still present for companies to strengthen their position.
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