GMass 2023: Email Function, Mail Merge, and More

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

GMass provides several options for personalizing the Subject and Content of your Gmail mail merging campaigns. This article walks you through all of the choices, from simple mail-merge style customization to fallback settings to rapid recognition and even personalized photos, links, and files.

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Table of Content:
1) What exactly is GMass?
2) How to Use GMass to Send a Google Sheets Mail Merge in Gmail
3) Additional Functions

What exactly is GMass?

GMass is an email outreach tool that lets you send tailored mass emails directly from your Gmail account. It may also be used to develop email notification follow-up programs and cycles.
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How to Use GMass to Send a Google Sheets Mail Merge in Gmail

GMass is a sophisticated email marketing solution that allows you to perform mail merging campaigns directly from within Gmail. Because of its strong outreach capabilities, the program become a popular tool among employees at companies such as Google, LinkedIn, Twitter, and Uber.

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Its simplicity and low cost make it the ideal email solution for companies, organizations, and people.
Instead of investing time writing a Google Apps script to create a Gmail template for your mail merge, you can send many emails in seconds with GMass. To get started, install the GMass Google Chrome extension and sign up for free using your Gmail or Google Workspace (formerly G Suite) account.
1) Make That Worksheet Look Nice:
To begin, build a spreadsheet in plain text that will serve as your data file. It is critical to properly style the columns and the rows while constructing the spreadsheet for optimal outcomes. When creating your spreadsheet, keep the following tips in mind:
  • The top row should have column names such as FirstName, LastName, EmailAddress, Organization, and so on. Columns should not contain space or special characters for optimum performance; instead, use letters and numbers for column heads.
  • GMass will auto-detect and utilize at least one column that contains email addresses as the destination address field.
2) In Gmail, link the mail merge Google Sheet.
After the Google Sheet is complete, I must link it to GMass via Gmail. For the sake of this post, we'll skip the installation stages and assume you've already downloaded the GMass Chrome extension from the Chrome online store or Google Workspace Marketplace. Navigate to Gmail and choose the spreadsheet icon beside the "Search mail" input field.
Select your mail merging Google Sheet from the menu bar and connect to it.
You also have the option of filtering by rows, retaining or eliminating identical emails, and refreshing the Google Sheet with the data collected. I've opted to add reporting data to the Google Sheet.
 3) Create your mail merge email.
GMass will launch a Compose window for you once you've imported the Google Sheet. The emails from the spreadsheet are combined into a single GMass alias; you may expand to view all of the separate addresses if necessary. Furthermore, GMass conceals the "Send" option in the Compose window to avoid a costly error; if you unintentionally click the regular Gmail "Send" button, the merging would fail and your contact would see stuff like "FirstName" rather than their name.
Click the down arrow next to the GMass button to insert mail merge fields into your email. Select a field from the "Personalize" dropdown menu in the pop-up menu, and GMass will transfer the appropriate customization variable to your clipboard. You may now paste and copy that mail merge field anywhere in your email, such as the subject line and content.

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4) Make follow-ups and choose alternative options.
After you've completed writing your email, you may configure any additional capabilities you want to utilize. For half of this experiment, I'm delivering an automatic follow-up email to recipients who don't respond to my initial email. I'm also planning to send the first email on Monday morning.
Set up the automated follow-up procedure by clicking the arrow next to the GMass button, then Auto Follow-up. If there is no response after three days, I will send an email. Instead of sending a fresh email as a follow-up (which I could do using the option "Send custom message in the same thread"), I'll just type a sentence. In this circumstance, that feels more natural to me.
5) Send an email
Click the GMass button when everything seems fine and you're ready to send. Your email will be sent automatically as planned. (If you've booked the project for a later date, you can still make modifications by locating the email in the Gmail Drafts folder and selecting the arrow beside the GMass button).

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Additional Functions:
Automated Follow-ups
Some people may well have forgotten about your email campaign, while others might be too busy to react. In either event, by automating your email follow-ups, GMass may help you enhance recipient engagement. Everything about these emails may be customized, including the overall number of email follow-ups to send, the regularity of following it up, and more.
Autonomous Repeating Campaigns
It might be time-consuming to manually add new participants to your email campaigns. Luckily, GMass allows you to set up automatic campaigns that are linked to a Google sheet. You may link a campaign to a specific mailing sheet, and GMass will automatically add new recipients to your campaign whenever they are added to the sheet.
Advanced Customization
Most bulk emails have the flaw of not being individualized for each recipient. As a consequence, your emails may appear generic or unnecessary, and the receiver may choose not to interact with them. However, when you have a large number of individuals to email, it might be difficult to create individualized emails. GMass, on the other hand, may help you easily produce customized mass emails by automatically personalizing names, paragraphs, links, photographs, media files (e.g., PDF files), and more.
  GMass is an advanced email marketing tool that allows you to run mail-merging campaigns straight from Gmail. The software has become a popular tool amongst employees at firms such as Google, LinkedIn, Twitter, and Uber because of its great outreach skills. Its ease of use and low price make it the best email option for businesses, organizations, and individuals.
Instead of spending time building a Google Apps script to generate a Gmail template for your mail merge, GMass allows you to send numerous emails in seconds. Install the GMass Google Chrome extension and join up for free using your Gmail or Google Workspace (previously G Suite) account to get started.

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Is Gmail equipped with a mail-merging characteristic?

In Gmail, you may utilize mail merge to send personalized emails with merge tags such as @firstname and @lastname. Whenever a message is sent, the merger tags are changed with the recipient's name.

Are there any limitations to Gmail mail merge?

The transmitting restrictions apply to each specific user in a Google Workspace area. If your firm has five email accounts, each with its own sending limit, the company may transmit up to 1500*5 = 7500 messages each day.

Which are the three different kinds of mail merge?

Mail Merge necessitates the use of 3 kinds of documents::
(a) the main document,
(b) the data source,
(c) the merge document.

(a) Primary Document: The tailored document (such as a conventional letter, envelope, or mailing label) is known as the main document in a Mail Merge procedure.

Is Gmail mail merge free?

With the free plan, there are no feature constraints, trial periods, or quota limits. It's all free, and you can get the most out of what Gmail has to offer.

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