Top 50+ SEO Manager Interview Questions and Answers in 2023

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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What exactly is SEO?
SEO tactics allow businesses to rank for potential keywords without spending a single penny on search engine advertising, culminating in the most valuable traffic. It is referred to as 'organic,' 'free,' and 'natural' consequences. Users should use a variety of optimization tactics and procedures to guarantee that their site is SEO-friendly and ranks for targeted keywords. Boost your Skills by learning: Digital Marketing

Table of Content:
SEO Manager Interview Questions and Answers

SEO Manager Interview Questions and Answers:
What SEO tools do you employ?
Google Analytics, Keyword Planner, Alexa, Open Site Explorer, and Google Webmaster are the SEO services I utilize.
Why do you believe we require SEO for business?
The first clickable web-ad banner appeared in 1993. Since then, there has been no turning back. Marketing has undergone a paradigm change, and each year, something new was made accessible for individuals to utilize and investigate on the Internet.

Source: Safalta

The fight to be on the top page of search engines has gotten very intense as online activity has increased. To remain competitive in the internet realm, a company must employ SEO.

Download these Free EBooks:
1. Introduction to digital marketing
2. Website Planning and Creation

Good Content is the most crucial Google Ranking Factor.
  • Domain Capability
  • Content-Type
  • Freshness of the content
  • First and foremost
  • Depth of Content
  • Page Load Time
  • Domain Ownership
  • HTTP
  • Backlinks of High Quality and Relevance
  • Brand Stability
  • SEO for technical purposes
  • User encounter
  • The Schema Code
  • Social Indications

What is the difference between both on and off-page SEO?
  • On-page SEO is a strategy used on-page or on-site to increase a webpage's search engine ranking. Writing strong content, maintaining keywords, incorporating internal links, URL optimization, and more are all part of it.
  • Off-page SEO strategies are actions conducted from outside your website to increase its search engine ranking. It entails externally advertising your website using strategies such as guest blogging, link building, and influencer outreach, to mention a few.
Describe the significance of the bodily content
Text contents relevancy or non-image text is used whenever there is text on a web page that does not contain images. It aids in the optimization of websites as well as the improvement of search engine rankings.
Describe the many sorts of keywords.
  • Primary Keywords - The primary keyword that should appear on a webpage. This keyword should be in the opening paragraph, headers, and subheadings for appropriate content optimization. It should not be crammed.
  • Related Keywords – It is another name for Latent Semantic keywords. It is a synonym for the prime keyword and should occur organically in the on-page text.
What exactly is a paid result?
Paid results are advertisements that pay to appear with better organic results on SERPs. Paid results are immediate, and advertisers really aren't required to improve their website or content in order to rank. Your place will be determined by your Max CPC and quality score. More the cash you save, the higher your quality rating will be.
How did you learn how to do SEO?
In past positions, I had the chance to collaborate on SEO-focused initiatives and learn various practical elements of SEO on the job. Furthermore, I finished an SEO course by (name the source), which provided me with a greater understanding of how search engine algorithms function and exposed me to developing SEO methods.
Read More: 
1. What is Voice Search Optimization: A Comprehensive Guide [Voice Search Tips]
2. Top Digital Marketing Templates to pitch for your Business   

What exactly is Google Sandbox?
According to the Google Sandbox Effect, new sites are frequently on probation (within a box) and therefore do not rank well for their most crucial keywords.
Based on the notion, Google must reconsider abandoning the phony area. It might be produced by creating too many links in too little time. It was never publicly announced, but it was considered while Google was discussing other things.
What exactly is Google Autocomplete?
Google Autocomplete is a search engine function that works with Google and other search engines. When you begin typing in the search bar, Google autocomplete provides you with a selection of options to help you complete your question. It allows users to perform searches more slowly and with less effort, which is especially handy while searching on a mobile device. Search suggestions are heavily influenced by queries as well as past searches.
What exactly is a ccTLD?
A nation code upper domain is abbreviated as a ccTLD. Each country has its own domain extension. Every ccTLD has just two characters. For example, .in denotes India.
What exactly is keyword frequency?
Keyword Frequency is the number of times a keyword appears in the material. It is critical to keep the number of keywords in the material to a minimum. Otherwise, while optimizing the website, the search engine would pack the text with keywords or spam it.
What exactly is WWW stand for?
The World Wide Web is written as WWW. It is a group of websites that are kept on web servers that are linked to local PCs.
What are the many types of SEO techniques?
  • On-page SEO - On-page SEO is often linked to as on-site SEO. SEO is the technique of optimizing a single page of a website in order to increase a website's rankings and attract organic visitors. (You might also be interested in How to Improve Your SEO Ranking?)
  • Off-page SEO - This term also refers to tactics used to improve a website's ranking in search engine results pages (SERPs).
  • Technical SEO - It is the process of optimizing a website for crawling and indexing, which allows search engines to easily access, crawl, understand, and index the page.
Distinguish among crawlers, robots, and spiders.
Spiders, robots, and crawlers all refer to the same thing with various names. It is a piece of software that follows or "crawls" numerous links on the internet, then takes material from the websites and uploads it to search engine indexes.
What exactly does a long tail keyword imply?
Long-tail phrases are highly specialized and contain more than four words. Long-tail keywords, especially as opposed to wide keywords, reflect the purpose and value of the search, which may lead to a large number of sales if properly targeted. Long-tail phrases work well on blogs. This has lower search traffic than broad terms, however, when we combine them, we receive a significant amount of traffic with a high conversion rate.
What are your thoughts on web crawling?
Web crawling is the process by which a web crawler (spider bot/spider/crawler), often known as an internet bot, browses the World Wide Web in order to index it. It visits pages via hyperlinks and saves them for analysis and indexing by the search engine, allowing Internet users to search more rapidly and effectively.
What is the definition of search engine submission?
Search engine submission is the process of submitting your website to search engines so that it may be crawled and indexed. Even if search engines are smart enough to discover and index one webpage, it is suggested that you continue with the web search submission because you'll have the chance to publish some useful advice about one website page from one end, as well as the results of the search will alert you if any potential errors occur on your location.
What exactly do you understand by cloaking?
Cloaking is a deceptive optimization for search engines technique. This strategy displays different material to the search engine crawler than what is displayed to end users.
What exactly is keyword stemming?
Term stemming is the process of generating specific keywords from the root keyword of a search query.
What exactly is a SERP?
The search engine results page is denoted as SERP. This is the page wherein visitors may see the results of their search engine inquiries.
In SEO, how many different sorts of Meta Tags are there? What are the boundaries of their personalities?
In SEO, there are primarily for sorts of Meta tags.
  • Title Tag Meta Keyword
  • Meta robots 
  • Title Tag Meta Keyword 
  • Meta Description tag with a width of 1200 pixels
How so many characters are allowed in the Meta Description tag?
A title tag can have 70 characters and a Meta Description tag can have 222 characters. However, Google has imposed a pixel restriction.
What exactly is robots.txt?
The file is known as robots.txt. This file handles everything. It tells search engine crawlers how or when to index and cache a site, a page or directories file, and a domain.
What exactly does the word "bounce rate" in SEO mean?
The bounce rate is the proportion of site visitors that depart the homepage before viewing any bookmarklets or taking any action.
According to Google, the bounce rate is described as single-page visits divided by all trips, or the percentage of all sessions on your site in which users saw just one page and submitted only one query to the Analytics server.
What exactly is Google Sandbox?
The Google sandbox is a fictitious region where websites and their search rankings are held until they show worthy of ranking. In those other words, it evaluates the website's quality.
Have you come across Google Sandbox?
Whereas the legitimacy of Google Sandbox has always been contested, Google has remained silent on the subject. It is assumed that new sites go through a probationary period before appearing on SERPs. This filter is also thought to be influenced by two significant factors: the active age of a domain and keyword competition. If indeed the search frequency for the used term is high, the filter will most likely be activated for anti-spam purposes.
What exactly is Black Hat SEO?
Websites use a variety of tactics and approaches to get a high position in SEO search engine result pages, which are classified into two groups. White Hat SEO refers to a method that is allowed by search engine standards, whereas Black Hat SEO refers to a strategy that is not permitted by search engine rules.
Explain the distinction between a 'nofollow' and a 'dofollow' link.
  • Nofollow links do not transfer Link Juice and have no influence on the Google Ranking Algorithm.
  • Dofollow links transmit link juice and influence the Google Ranking Algorithm.
What exactly are anchor texts?
The accessible text in a hyperlink is known as anchor text. Anchor texts help readers grasp the page's purpose. If keywords are utilized, it has SEO worth as well. If you are overly optimized, Google may punish you.
Natural anchor text, as well as variation, such as the branded, long tail, photo links, and partial and precise matches, is essential. Anchor text is used by search engines to evaluate the context of the site to which it is connected.
What exactly is a domain name?
A domain name is an address on the Internet from which Internet users may visit your website, and it comprises web addresses, email addresses, and Internet Protocol addresses. It is just a link to the server that hosts your site.
To browse a website without a domain name, one must provide the whole IP address. IP addresses are numerical designations that are inconvenient to employ on a regular basis.
What is page speed, and what makes it so critical?
Page speed is the rate at which the material on your website loads for a user. It is significant because faster-loading websites are more economical and provide a better on-page customer experience. For ranking blogs, Google considers page load speed.
There are several elements that influence or are related to page speed:
  • Loading time
  • Last but not least, paint
  • Javascript and excess code
  • Image size, video, and large files
What exactly is a backlink?
Backlinks are any incoming links to a web page or a website. When one website connects to another, it indicates that the material is important. As a result, search engines such as Google employ backlinks as a ranking indication. High-quality backlinks help websites rank higher and gain attention in search engines.
What exactly is keyword stemming?
Keyword stemming is a technique for discovering additional keywords based on the main keyword inside the search term. Then, by combining suffixes, prefixes, and pluralization, you may create new keywords. As a result, the capacity of the Google algorithm to grasp the background of the site and match it with keyword phrases improves the searchability of the page.
How do you assess the effectiveness of SEO campaigns?
I believe that assessing the traffic produced on the intended web page or monitoring the conversion rate after the campaign's deployment is the easiest approach to measuring the performance of SEO efforts.
What is the difference between PR and SERP?
  • Page rank is determined by the number of quality inbound links from other websites or webpages to our website or webpage.
  • SERP (Search Engine Result Page) is the position of a website or web pages returned by a search engine following a search query or attribute.

What exactly are SEO-friendly URLs?
SEO-friendly URLs are those that are readily understood both by search engines and people. They will generally include keywords, and they will be mainly self-explanatory and future-proof (in the sense that they will not become outdated over time).
Which are several of the largest common SEO mistakes?
Some of the most common SEO blunders I've seen in my experience are:
  • Poor backlink quality
  • Keyword stuffing in the content
  • Not producing original material
What exactly is an HTML Sitemap?
An HTML sitemap is a new website that will enable visitors to examine a list of pages that have been organized to help them understand and navigate the site quickly. If your website just has a few user-accessible pages, an HTML sitemap isn't necessary.
What is the definition of search engine submission?
Search engine submission is the process of registering a site with search engines so that it may be crawled and indexed. The two ways are as follows:
  • You may submit your complete website to as many search engines as you desire. Also known as a bulk submission method.
  • Submission of one webpage at a time using a webmaster tool.
What exactly is a URL?
URL is an abbreviation for Uniform Resource Locator. It is the full URL of a web page or document on www, following components are:
  • Query phrase: Dynamic data parameters
  • Path/File: The precise location of a page, file, or another item, for example.
  • Domain: The name of the website.
  • Protocol: A mechanism for processing URLs (https, http, etc.)
  • A hash is a specialized portion of a website
What exactly is web hosting?
Web hosting is the internet's equivalent to purchasing a home. Web hosting firms will give you room on their servers to develop your website. With this host purpose, the server must be linked to the Internet.
In SEO, what is a press release submission?
Writing noteworthy information, press releases, new events, firm products or services, and so on are all examples of press release submissions on websites. As a result, these platforms function as news and announcement sources for journalists and reporters, ensuring that the information is engaging and useful.
What exactly is an outgoing link?
An outbound link is any link on a website that leads to another online page or website. Outbound links from authoritative sites serve to enhance the relevance signal of the webpage and increase SEO ranks. It is also known as an external connection.
What exactly is DA?
Providing greater requested SEO interview questions. DA, or domain authority, is a ranking in search engines number that goes from 0 to 100. The score forecasts how well a site will rank on search engine results pages. The greater your DA, the higher your chances of ranking higher.
What exactly is keyword proximity?
The proximity of two terms on a web page is referred to as keyword proximity. That relates to the proximity of keywords inside a body of text.
Why is the title tag on a website important?
Title tags are important in SEO since they describe the contents of a web page. Just one search engine will alert the user of what is on the page via title tags.
What exactly is an XML Sitemap?
The abbreviation "Extensible Markup Language" (XML) stands for "Extensible Markup Language." An XML sitemap's objective is to tell search engines about the most current modifications made to them. It contains a list of webpages together with the frequency with which they are updated. We may use an XML sitemap to request that search engines examine and index our important sites on a regular basis. A sitemap is one of the first things a search engine searches for when it discovers a website.
What exactly is PBN?
PBN, or private blog network, is a network of websites that are linked to a single domain for SERP ranking purposes. It is an example of black hat SEO.
How many keywords should a page contain?
It's a good idea to have three core keywords as well as some secondary keywords, but they shouldn't appear out of place within the text, and the amount of keywords to employ depends on the length of the content, page flow, keyword difficulty, and so on.
What is the distinction between SEO and SEM?
Search Engine Optimization is a natural method of driving visitors to your website. Search Engine Marketing (SEM), on the other hand, is a paid strategy for promoting your website on search engines, particularly pay-per-click advertising.
  SEO strategies enable firms to rank for possible keywords without spending no money on search engine marketing, resulting in the most value visitors. It is known as 'organic,' 'free,' and 'natural' outcomes. To ensure that your website is SEO-friendly and rankings for desired keywords, users should employ a number of optimization strategies and processes.

Read More: What is Search Engine Optimization and its Types: An definitive Guide

How long have you been working in SEO?

The first one to 2 years is spent learning at the entry-level. Someone with three or more years of SEO experience is deemed knowledgeable. A seasoned professional is someone who has five or more years of SEO expertise.

Why should we employ you for search engine optimization?

Having SEO specialists work on your site helps you since they have the knowledge and ability to help you design the ideal strategy. Because you'll have specialists who know how to optimize your marketing, your campaign will provide greater results for your company.

What are the four SEO stages?

  • Make a page that is optimized.
  • Create links to it.
  • Make sure your techniques are correct.
  • Choose a keyword to target.

What are the three Cs of SEO?

coding, credibility, and content

What exactly are keywords in SEO?

Keywords are concepts and subjects that define the subject matter of your article. They are the phrases and words that searchers type into search engines, often known as "search queries" in SEO. If you condense everything on your website – all of the graphics, video, content, and so on.

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