What is sendinblue? How does it work?

Safalta Expert Published by: Vanshika Jakhar Updated Sun, 25 Dec 2022 12:09 AM IST

Sendinblue is a cloud-based email marketing and marketing automation platform that allows businesses of all sizes to manage and optimize their marketing campaigns and customer interactions. With Sendinblue, businesses can create and send emails, SMS messages, and chat messages to their customers, as well as automate their marketing campaigns and manage their contact lists. In addition, Sendinblue provides a range of features for customer relationship management (CRM), including lead generation, lead nurturing, and customer segmentation. The platform also offers advanced analytics and reporting capabilities, allowing businesses to track the effectiveness of their campaigns and make data-driven decisions. Overall, Sendinblue is a powerful and versatile tool for businesses looking to improve their marketing and customer communication efforts.

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Table of Content
What is Sendinblue?
Features of Sendinblue
How does Sendinblue work?
Sendinblue VS the competition

What is Sendinblue?

Sendinblue is a software company that provides an all-in-one digital marketing platform for businesses of all sizes.

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Source: Safalta

It offers a range of tools and services that can help businesses create and send marketing emails, and SMS messages, chat with customers in real time, as well as create and manage marketing campaigns. Some of the features offered by Sendinblue include email marketing, SMS marketing, chat, marketing automation, and CRM (customer relationship management). The platform is designed to be easy to use and can be accessed via a web-based interface or through integrations with other applications.

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Features of Sendinblue

Sendinblue is a comprehensive marketing and sales platform that offers a variety of features to help businesses reach and engage with their customers. Some key features of Sendinblue include:

  1. Email marketing: Sendinblue allows you to create, send, and track email campaigns to your subscribers. You can use customizable templates, segment your audience, and analyze the results of your campaigns.
  2. SMS marketing: Sendinblue allows you to send SMS messages to your customers, either individually or as part of a campaign. You can use SMS for marketing, customer service, or transactional purposes.
  3. Marketing automation: Sendinblue allows you to automate your marketing efforts by creating personalized campaigns that are triggered by specific actions or events. This can help you save time and increase the effectiveness of your marketing efforts.
  4. Lead generation: Sendinblue includes tools for creating and managing forms and landing pages to help you generate leads and capture customer information.
  5. CRM: Sendinblue includes a customer relationship management (CRM) system that allows you to manage and track interactions with your customers, including sales, support, and marketing efforts.
  6. E-commerce: Sendinblue offers integrations with popular e-commerce platforms, such as Shopify and WooCommerce, to help you manage and track your online sales.
  7. Live chat: Sendinblue includes a live chat feature that allows you to communicate with your website visitors in real time.
  8. Integrations: Sendinblue integrates with a wide range of third-party tools and services, such as Google Analytics, Salesforce, and WordPress. This allows you to connect your marketing and sales efforts with other systems and platforms you use.

 

How does Sendinblue work?

Sendinblue is an email marketing and automation platform that allows businesses to send email campaigns to their customers and prospects. It offers a range of features and tools to help businesses create and send professional-looking emails, track the performance of their campaigns, and automate email marketing tasks.

Here's a general overview of how Sendinblue works:

  1. Sign up for a Sendinblue account: To use Sendinblue, you'll need to create an account. You can sign up for a free trial to test out the platform, or choose a paid plan that suits your business's needs.
  2. Import your contact list: You can import your contact list into Sendinblue in a variety of formats, including CSV, and Excel, or by connecting your email marketing or CRM software. You can also create segments within your contact list to target specific groups of people with your campaigns.
  3. Create an email campaign: To create an email campaign, you'll need to select a template and customize it with your content, such as text, images, and links. You can also use Sendinblue's design tools to create a fully custom email design.
  4. Send your campaign: Once your email campaign is ready, you can send it to your contact list using Sendinblue's delivery platform. You can choose to send your campaign immediately or schedule it for a later date.
  5. Track your campaign's performance: Sendinblue provides detailed analytics and reporting tools to help you track the performance of your campaigns. You can see how many people opened your emails, clicked on links, and converted, as well as other important metrics.

Overall, Sendinblue is a powerful email marketing platform that can help businesses reach and engage with their customers and prospects through targeted email campaigns.

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Sendinblue VS the competition

Sendinblue is a popular email marketing platform that offers a range of features and integrations to help businesses create and send emails, SMS messages, and automated marketing campaigns. Some of the main competitors to Sendinblue include:

  1. Mailchimp: Mailchimp is one of the most well-known email marketing platforms, offering a range of features including email design and automation tools, integrations with social media platforms, and advanced reporting and analytics.
  2. Constant Contact: Constant Contact is another popular email marketing platform that offers a range of templates and design tools, as well as integrations with social media, CRM systems, and e-commerce platforms.
  3. AWeber: AWeber is a feature-rich email marketing platform that offers a range of templates and design tools, as well as integrations with popular e-commerce platforms such as WooCommerce and Shopify.
  4. Campaign Monitor: Campaign Monitor is an email marketing platform that offers a range of templates and design tools, as well as integrations with CRM systems and social media platforms.

Overall, Sendinblue offers a competitive range of features and integrations compared to its main competitors, including advanced automation tools, integrations with popular CRM systems and e-commerce platforms, and advanced reporting and analytics capabilities.

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How much does Sendinblue cost? 

Sendinblue offers four pricing plans: Lite, Essential, Premium, and Enterprise. The Lite plan is free and includes features such as unlimited email sending, contact management, and basic tracking. The Essential plan starts at $25 per month and includes features such as marketing automation, SMS marketing, and advanced tracking. The Premium plan starts at $65 per month and includes features such as advanced marketing automation, predictive scoring, and live chat integration. The Enterprise plan is customized to meet the needs of larger businesses and includes features such as dedicated IP addresses, API access, and phone support.

Can I try Sendinblue for free? 

Yes, Sendinblue offers a free Lite plan that includes unlimited email sending, contact management, and basic tracking. This plan is suitable for small businesses and startups.

What type of email campaigns can I create with Sendinblue? 

With Sendinblue, you can create a variety of email campaigns including newsletters, promotional emails, transactional emails, and automated email sequences. You can also design and create landing pages, forms, and pop-ups to help drive conversions.

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