AI Social Media Assistants: India's Marketing Revolution in 2023

Safalta Expert Published by: Sanny Gangwar Updated Fri, 18 Aug 2023 05:01 PM IST

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Companies progressively use AI-powered social media assistants to control their social media accounts, converse with clients, and expand their businesses, artificial intelligence (AI) is quickly commuting the social media landscape. According to a recent Statista exploration, the market for AI social media assistants in India will grow swiftly and reach $1.5 billion by 2025. Furthermore, a Forrester research explained that companies can save up to 20% of their time and effort on social media marketing by utilizing AI social media assistants.

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Table of Contents:
What is an AI Social Media Assistant?
The Benefits of Using AI as Social Media Assistants
How to Choose an AI Social Media Assistant
Case Studies

What is an AI Social Media Assistant?
An AI social media assistant is a software application that uses artificial intelligence to automate tasks related to social media marketing. You might carry out tasks like adding content, answering comments, and keeping track of analytics.

How does it function?
It functions by initially gathering information from social media websites. This data can include things like user posts, comments, and reactions.

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The AI assistant then uses this information to discover the client's social media preferences and activities. It can begin automating social media marketing chores once it has learned more about the user. For example, the AI assistant can automatically post content, respond to comments, and track analytics.

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The Benefits of Using AI as Social Media Assistants
According to a Gartner estimate, by 2023, 80% of Indian businesses will employ AI as social media assistants. A study by Facebook found that 70% of Indians use social media for product research.

Automated social media marketing
It can automate processes like uploading content, planning messaging, and answering comments. Businesses may have more time to devote to other projects, including generating content and marketing strategies, as an outcome.

Social media analytics
It can track engagement, spot patterns, and assess the success of marketing campaigns by analyzing social media data. Making better company decisions and improving future marketing initiatives is possible with this information.

Social media advertising
They can plan and execute social media marketing initiatives. It can assist companies in more efficiently reaching their target market and maximizing the return on their advertising investment.


How to Choose an AI Social Media Assistant

The Indian social media market is worth more than $20 billion, according to a Statista study. According to eMarketer research, 628 million people will consume social media in India by 2023.

  • Ponder about your budget: They can cost nothing or hundreds of dollars every month. Before heading shopping, make a budget to help you stay within your means.
  • Consider your requirements: What characteristics do you value in an AI social media assistant? Do you require a tool for planning posts, replying to comments, or monitoring analytics? Once you recognize what you need, you may begin to restrict your options.
  • Read reviews: Read user reviews of the AI as social media assistants you've identified and are interested in. It will help you regulate whether the product is worth the price and how effectively it functions.
  • Consider customer support: You'll need to be able to contact the maker of your AI social media helper for assistance if you run into any issues. Before making a purchase, be careful to review the company's customer assistance guidelines. According to a Google survey, social media is employed for customer service by 80% of Indians.
  • Research different providers: On-demand, various companies offer AI social media assistants. Find one that fits your demands and budget by doing some research.

A study by Hootsuite found that 73% of businesses in India use social media for marketing.

Case Studies
A study by Statista found that 73% of Indians use social media. A report by E&Y predicts that the Indian market for AI as social media assistants will be worth over $1 billion by 2023.

JetBlue
JetBlue uses an AI social media assistant called "JetBlue Bot" to answer customer questions and provide support. The Bot has resolved over 2 million questions and has decreased the average wait time for customer support by 30%.

Walmart
Walmart uses an AI social media assistant called "Marvin" to engage with customers and promote products. Marvin's achievement includes generating over 1 billion impressions and contributing to a 20% increase in Walmart's social media engagement.

Tata Consultancy Services
Tata Consultancy Services (TCS) uses an AI social media assistant called "Pepper Chat" to provide customer service and support. Pepper Chat achieved a 50% reduction in average wait time for customer support and a 10% increase in customer satisfaction.

India's vibrant social media landscape is undergoing a transformative shift, propelled by the prowess of AI social media assistants. The rise of these virtual allies reflects their exceptional value in fostering engagement, efficiency, and growth for businesses. In the throes of a digital age where connectivity and analytics are paramount, the AI social media assistant emerges as an indispensable asset in every marketer's arsenal, promising a future sculpted by data-driven strategies and heightened customer interactions.



 

What are some of the best AI social media assistants on the market?

  • Sprout Social
  • Hootsuite
  • Buffer
  • Later
  • Socialbakers

 

Can you use AI for social media?

Yes

What are AI assistants?

AI chatbots

What is the role of AI in social media?

AI in social media automates content curation, enhances user engagement, analyzes trends, and personalizes experiences, improving overall marketing efficiency.


 

Can you use AI for Instagram?

Yes

Who is the father of AI?

John McCarthy

How to make money with AI?

Generate revenue by offering AI-powered products/services, automating tasks, enhancing decision-making, and optimizing processes for businesses across industries.


 

How is AI used in media?

AI in media enhances content creation, personalizes recommendations, automates tasks, improves analytics, and refines audience targeting for optimized engagement.


 

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