Table of Content:
Case Studies with ROI Ranging from 200% to 500%
Case Studies with ROI Ranging from 200% to 500%:
1) Cosabella creates ads using AI:
Sector: Retail Apparel and Fashion
Social media and advertising use case
The concept: Advertising and social media are crucial components of marketing, and Cosabella had great success by integrating AI into their marketing operations. Cosabella and its agency opted to hand over control of their paid search and digital marketing efforts using the brand's creatives and KPIs to an algorithm named Albert as their marketing communication become time-consuming and challenging.
Source: SafaltaThe results: While the prospect of artificial intelligence (AI) taking over the world may be unsettling, Cosabella saw a 50% rise in its return on search and social media advertising expenditure and a 12% decrease in ad spending after hiring Albert to manage its marketing.
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2) Volkswagen forecasts customer purchases using AI:
Type of Industry: Automobile
Predictive Analysis Use Case
The concept: of Volkswagen is yet another excellent application of AI in marketing. Volkswagen may have automated its vehicles, but have you heard that it also automated its ad-buying choices? The marketers at Volkswagen opted to rely solely on data and decided to trust an AI because the advertising firm they were working with was providing personal interpretations about the ad buying decisions. This allowed them to spend less on campaigns and increase sales.
The results: Thanks to better purchasing decision forecasting, Volkswagen was able to reduce the previously levied hidden fees by the marketing agency.
3) The American Marketing Association Hyper-Personalizes and Automates the Writing of Its Newsletter:
The American Marketing Association (AMA) aspires to be the voice most influential in influencing marketing globally. On this website, users may find information and market intelligence on branding, careers, customer experience, digital marketing, ethics, and other topics. Its community's diverse range of industries is one of its distinctive features. Its members come from a variety of fields, including education, banking, healthcare, insurance, manufacturing, real estate, and more, because every firm has marketing requirements. Through its email newsletter, it disperses its abundance of information to over 100,000 readers.
Rasa.io was incorporated, nonetheless, in order to provide its subscribers with just the most pertinent and deserved information. This AI solution creates customized Smart Newsletters and offers newsletter automation using natural language processing and machine learning. In addition to saving businesses time, doing this significantly raises reader engagement and offers insightful feedback to the brand. The system employs AI for content selection and filtering from sources chosen by the AMA to tailor each newsletter to a subscriber. The choice of each individual piece of material, the arrangement of the articles, and the subject line chosen specifically for each reader all fall under this category.
The outcome? is a mail that offers each and every reader a completely unique experience. Additionally, the platform can incorporate AMA's in-house content into the newsletters and highlight it at the top to increase visibility. As a result, the AMA website has consistently received the most clicks within the newsletter, bringing in tens of thousands more visitors each month.
4) Adobe Produces $10 million or more in Revenue with an AI Chatbot and Content:
Consumers may learn about your products and solutions and get the answers to their most pressing issues through the website content. The software behemoth Adobe also has a ton of online content. With so much content on the company's website, it might be challenging to keep customers interested and satisfy their needs at any given time. Adobe used Drift's conversational AI to address this problem. The chatbot on Drift employs AI to have dialogues with site visitors in natural language at every stage of their experience. The bot was able to guide users to the information they required at the appropriate time. When necessary, it may even transfer discussions to people. Users converted into customers more quickly as a result, bringing in an extra $10.8 million in revenue for Adobe.
5) How Sephora Is Revolutionizing The Beauty Industry With AI:
Another outstanding example of how AI may enhance customer experience is the beauty company Sephora. On its website and mobile app, the business has put in place a chatbot that use machine learning algorithms to customise the user experience. The business has introduced a chatbot on its website and mobile app that makes recommendations and customizes the user experience using machine learning algorithms. The Sephora Virtual Artist chatbot helps clients try on various beauty items and experiment with various looks by using facial recognition technology. The chatbot will utilize machine learning algorithms to analyze a user's attributes and offer customized makeup recommendations once they upload a photo of themselves to the app. In addition to the Virtual Artist, Sephora has also introduced a chatbot powered by AI that can assist customers in finding the products they're looking for and provide customer service. The chatbot uses natural language to simulate chatting to a human sales representative. The chatbot employs natural language processing to comprehend client enquiries and provide the impression that you are conversing with a genuine sales person.
6) FARFETCH uses AI to improve the voice of its brand:
Industry: Retail Fashion Luxury
Use Case: Optimisation of brand language
The Concept: FARFETCH aims to customize communication with its large user base. They shook hands using Phrasee, a technology that creates on-brand content at scale with enterprise-grade controls and optimization by experimenting with novel styles, tones, words, and phrases to find the language that best connects with its audience. They made an effort to include this tactic in their email marketing initiatives. The Results: By providing Phrasee the power to manage its email marketing content, FARFETCH achieved amazing results, with a jump in its trigger campaigns' average click rate of 38% and average open rate of 31%. It also managed to capture a distinctive brand voice and stick to a set of guidelines.
7) How Unilever Implements AI To Create Brands And Increase Sales:
The multinational consumer products giant Unilever has been at the forefront of applying AI to marketing. To increase consumer engagement and marketing return on investment, the organization has introduced a number of AI-powered initiatives. The business's use of machine learning to enhance its social media advertising is among the most noteworthy examples. To develop an AI system that could evaluate data from social media platforms and pinpoint the most successful advertising approaches for various markets and demographics, Unilever collaborated with a digital marketing agency.
With the use of this strategy, Unilever was able to considerably raise the effectiveness of its advertising, with some campaigns seeing up to a 50% increase in engagement and click-through rates. Additionally, the business was able to maximize its marketing investments, cutting expenses while enhancing outcomes. Additionally, Unilever has created a customized shopping assistant for its clients using AI. Natural language processing is used by the assistant, known as "Peggy," to comprehend consumer requests and offer specialized product recommendations and help. Unilever has been able to grow revenue, strengthen client connections, and improve customer engagement by utilizing AI in its marketing initiatives. The organization has been able to generate considerable commercial outcomes while enhancing the customer experience by optimizing its advertising and offering individualized service.
Using artificial intelligence is increasingly a critical component of business growth strategy. Even while nearly 90% of enterprises believe AI will help them obtain or maintain a competitive advantage, just 35% actually use it. Most companies ignore the advantages of utilizing AI, which range from improving research to streamlining operations. To remain competitive, business owners must learn how to use AI into their marketing strategies.
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