Digital Lead Generation Executive: Job roles, Eligibility, and Salary

Safalta Published by: Aditi Goyal Updated Fri, 03 Mar 2023 03:07 PM IST

A digital lead generation executive's work involves finding new clients for a company through a variety of digital channels and creating leads for them. They are responsible for generating leads and acquiring customers through digital channels. They work closely with the marketing and sales teams to develop and implement digital marketing campaigns that drive traffic, engagement, and conversions. They enable the firm to produce and sell leads both internally and externally, the Digital Marketing Lead Generation Manager develops and implements the overall digital strategy and the delivery team requirements for a number of businesses. They support sales and marketing in creating a leadership pipeline in order to achieve business goals, quotas, and targets accountable for producing leads through calls, emails, and social media.

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Table of Content: 
Digital Lead Generation Executive Duties
Digital Lead Generation Executive Eligibility
Digital Lead Generation Executive Skills
Salary of a Digital Lead Generation Executive

Digital Lead Generation Executive Duties

A digital marketing lead often performs a variety of duties, some of which include:

  • creating and overseeing campaigns for display advertising, mobile advertising, email marketing, search engine optimization (SEO), and social media marketing (SMM) based on the requirements of the customer.
  • researching novel marketing strategies and technology for potential adoption by the business.
  • creating and maintaining digital marketing campaign budgets depending on client requirements and available resources.
  • developing a digital marketing plan that incorporates social media, SEO, SEM, and other online marketing facets.
  • collaborating with graphic designers to provide images for advertisements or landing sites.
  • monitoring the effectiveness of digital marketing activities to find areas for development.
  • locating fresh leads and getting in touch with them by phone or email to inform them of the company's offerings.
  • looking at online analytics information to find ways to boost campaign performance.
  • examining click-through rates, conversions, lower bounce, time on site, etc. to evaluate the success of campaigns.
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Digital Lead Generation Executive Eligibility

To become a digital lead generation executive, you may need the following eligibility criteria:
Education: Companies often need a bachelor's degree in marketing, advertising, or a related profession from digital marketing leads. Candidates with a master's business administration degree are preferred by several employers (MBA). Those who wish to advance their professions and increase their income potential may consider getting an MBA.

Experience & Training: Digital marketing leads normally have at least five years of professional experience working in the field. Before moving up to leadership positions in digital marketing, they can have begun as marketing managers or analysts. They can have had prior employment outside of the digital marketing sector.  

Digital Lead Generation Executive Skills

A few skills are required in order to be successful such as:

Search engine optimization (SEO) is the process of improving a website so that it appears higher in search engine rankings. This entails examining a website's structure and content to ascertain how search engines will understand it. A digital marketing lead might be in charge of developing an SEO plan for a business's website.

Content marketing is a type of digital marketing that entails producing and sharing material in order to draw in and keep customers. Creating blog entries, videos, social media posts, and other sorts of content is a common component of this marketing strategy. This kind of marketing may be developed and managed by a digital marketing lead.

A digital marketing technique called email marketing is sending emails to a list of subscribers. It's a typical business technique because it's a simple approach to getting in front of a big audience. A digital marketing lead may be in charge of developing an email marketing plan for their organization.

The practice of producing and promoting activity on social media websites is known as social media marketing. It's crucial for a digital marketing lead to have a strong grasp of how to effectively utilize social media to promote a brand because this is a typical function for them.

Salary of a Digital Lead Generation Executive

The salary of a digital lead generation executive may vary depending on factors such as experience, skills, and location. However, the average salary income for a lead generation executive in India is ₹ 24,017 according to glassdoor which is ₹ 1-6 lacs per annum.
With the increased experience in your designated job, you may also expect ₹ 2- 8 lacs per annum. (Sources: and Glassdoor) Strategic thinking, digital marketing experience, leadership, communication, project management, analytic abilities, and adaptability are among the qualities of a digital marketing lead. A digital marketing lead that possesses these abilities can succeed in their position and produce benefits for the company.

What skills are required to become a Digital Lead Generation Executive?

A Digital Lead Generation Executive should have a solid understanding of digital marketing principles, tools, and techniques, as well as strong communication, analytical, and problem-solving skills. Other key skills include creativity, attention to detail, and the ability to work independently and as part of a team.

What are the key responsibilities of a Digital Lead Generation Executive?

The key responsibilities of a Digital Lead Generation Executive include developing and implementing digital marketing campaigns, using a range of digital marketing tools to generate leads, collaborating with the marketing and sales teams to develop effective lead generation strategies, analyzing data to identify new opportunities for lead generation, and monitoring and tracking the performance of digital marketing campaigns.

What is the salary range for a Digital Lead Generation Executive in India?

The salary range for a Digital Lead Generation Executive in India can vary depending on factors such as experience, industry, and location, but typically ranges from INR 4-6 lakhs per annum.

What are some of the most important tools and technologies used by Digital Lead Generation Executives?

Digital Lead Generation Executives use a range of tools and technologies to generate leads, including search engine optimization (SEO) tools, search engine marketing (SEM) tools, social media marketing platforms, email marketing platforms, content management systems (CMS), and customer relationship management (CRM) software.

What is the career growth potential for a Digital Lead Generation Executive?

A Digital Lead Generation Executive can progress to roles such as Digital Marketing Manager, Senior Digital Marketing Manager, and Head of Digital Marketing with experience and a proven track record of success. In addition, many Digital Lead Generation Executives choose to specialize in a particular area of digital marketing, such as SEO, SEM, or social media marketing, to further advance their careers.

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