Career Path of Digital Marketing Analyst: An Ultimate Skill Guide

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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A Digital Marketing Analyst must do research and track online marketing trends and statistics, evaluate the information they acquire that is available to them, and help others in the digital marketing team design marketing plans based on that. They are also responsible for conducting client behavior research and customer engagement, analyzing the company's current online presence, trying new campaigns and strategies, presenting the results to upper management, teammates, and employees, organizing new campaigns or establishing ones, and monitoring ongoing and past internet marketing projects.

A candidate for the post of Digital Marketing Analyst should have a strong portfolio of previous work and at least a few years of experience in the industry or in related roles. Some businesses may prefer candidates who have a Bachelor's degree in a topic such as Marketing or a related sector. Applicants should also be comfortable using social networking, analytical and advertising software, digital sites, and tools like Google Analytics. 

In India, there are now about 23,326 digital marketing analysts working. Women make up 42.8% of all digital marketing analysts, while men make up 57.2%.

Source: Safalta

White (64.4%) is the most frequent ethnicity among digital marketing analysts, followed by Asian (14.4%), Hispanic or Latino (11.4%), and Unknown (4.9%). (

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Table of Contents:
1) Role of a Digital Marketing Analyst
2) Job Description
3) How to Advance Your Career as a Digital Marketing Analyst
4) Salary
5) Prerequisites for a Digital Marketing Analyst
6) Duties of a Digital Marketing Analyst
7) Digital Marketing Analyst Abilities


Role of a Digital Marketing Analyst

In certain firms, a digital marketing analyst examines campaign results, develops reports with optimization ideas presents them to stakeholders, and conducts campaigns (depending on the size of the marketing department). They must also keep an eye on broad digital advertising developments and manage their brand's internet presence. It's a demanding and rewarding position that needs both hard as well as soft talents.

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Job Description

We examined the various sorts of Digital Marketing Analysts in this part. Social Media Manager: Social media specialists help businesses make money by using social media. They maintain a company's social media profiles to increase sales via social media networks. When a customer has a question or a complaint, it seems that social marketing managers are the first point of contact for the firm. They manage and supervise the team's professionals and other marketing specialists.  

How to Advance Your Career as a Digital Marketing Analyst

A bachelor's degree and 2-4 years of experience are often required to become a digital marketing analyst. Advertising internship, internship, and advertising coordinator are the most typical positions before obtaining a digital marketing analyst. Generally, a digital advertising strategist takes 3-6 months of On-the-job training. The national average income for digital advertising analysts is $69,456, but they may earn up to $95,000 with the correct credentials and experience. Obtaining a Google Data Analytics Professional Certificate will allow you to make more money as a digital marketing analyst. Between 2018 and 2028, the career is predicted to rise by 20%, creating 139,200 employment opportunities across the United States.


The yearly income of a Digital Marketing Analyst in Bengaluru/Bangalore ranges from 2.0 Lakhs to 8.0 Lakhs, with an average annual compensation of 3.9 Lakhs. The estimates for salaries are based on 487 recent Digital Marketing Analysts’ salary reports.

Prerequisites for a Digital Marketing Analyst

  • Strong understanding of digital marketing platforms such as social, display, and programmatic.
  • Excellent analytical as well as tactical thinking abilities.
  • Decision-making ability based on data.
  • Knowledge of analytical and reporting tools such as Google Analytics, Data Studio, and Tableau.
  • Excellent communication and presenting abilities.
  • Strong interpersonal and teamwork abilities.

Duties of a Digital Marketing Analyst

  • Collecting and evaluating consumer, marketing, and online behavioral data.
  • Campaign testing, key metric analysis, and identifying ways to improve campaign success.
  • Creating and presenting findings from your analysis, such as actionable insights and suggestions.
  • Creating plans for digital campaigns and online measurement.
  • Producing dashboards, data visualizations, and performance reports for campaigns and websites.
  • Digital media and current market trends are being monitored and analyzed.
  • Interacting with and presenting to coworkers, senior management, and clients.
Women will earn 97% of what males would earn in 2022. In comparison to public companies, digital marketing analysts are 58% more likely to work for private companies. (

Digital Marketing Analyst Abilities

  • Data Examination:
Data analytics is the use of functional methods and current software to collect and process a variety of data from your target market's various online activities. Material watched, online transactions, search queries, and other related traces to your company may be included in these online interactions. Marketers may now more readily assess and make proper marketing decisions with a wealth of software tools that allow for tracking data across multiple platforms. Marketers must understand data cleansing, referred to as the process of eliminating erroneous, duplicated, or incomplete information from a database.
  • Familiarity with Digital Marketing Technology:
During the last few years, the number of digital marketing platforms has skyrocketed. Together with organic and paid search, you'll need to be knowledgeable with email, SMS, social media, and other forms of communication. Before you panic about not knowing everything there is to know about every digital marketing platform, remember that as long as you are fairly comfortable using native analytics and setting up advertisements on the most famous choices (Google Adwords, Facebook, Mailchimp, Instagram, Google Adwords, and so on), you can learn a lot on the job.
  • Analytical Reasoning:
Because digital marketing analysts devote a significant amount of time reviewing marketing initiatives, it should be no surprise that they must be analytical. You must have a pattern-seeking mentality that drives you to hunt for trends in ads from which you may glean lessons that will lead to improved performance. Not only that, but you'll have to evaluate outcomes that may not be straightforward. One campaign may have a lower cost per click (CPC) than others, but a greater cost per acquisition (CPA). Compare that to a campaign that consistently creates new customers but falls short of the volume required for that channel. You'll have to make difficult decisions.
  • Good Communication Skills:
A large portion of a digital marketing analyst's job is to present findings and suggestions to stakeholders. You must be comfortable interpreting your results in a manner that everyone can comprehend, regardless of background, and be prepared to answer questions regarding your recommendations. Prepare to back up your judgments with actual data and figures.
  • Marketing Savvy:
Here's the thing: even if you're the best data analyst on the planet, if you don't grasp basic marketing principles, you'll fall short as a digital marketing analyst. This function necessitates a solid understanding of fundamental marketing principles such as market segmentation, customer acquisition, consumer experience, and so on. This understanding will enable you to devise more effective tactics for achieving your corporate objectives. You don't even need a marketing degree to gain this expertise. Several effective digital marketers learned it independently, through online programs, or boot camps. It's up to you to figure out what works best for your schedule, money, learning style, and objectives.

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  • Methodical Approach:
Being strategic entails considering the broader picture and the best strategy to attain it. The most competent digital marketing analysts are constantly thinking about how to optimize their marketing strategies for long-term success. They are not short-sighted and are prepared to invest in experimenting while also cutting their losses when required. In this section, we looked at the various types of Digital Marketing Analysts. Social Media Manager: Social media professionals assist firms in making money via the use of social media. They keep a firm's social media accounts up to date to enhance sales through social media networks. When a consumer has a query or a complaint, it appears that social marketing executives are the company's first point of contact. They oversee and supervise the pros and other marketing experts on the team.

What is the future of digital marketing?

A typical digital marketer's job path in a digital agency looks like this: Internship in Digital Marketing. Digital Marketing Specialist Digital Account Executive. Lead Expert in Digital Account Management.

What are the employment options for a marketing analyst?

A marketing analyst's career often begins with acquiring a bachelor's degree. Many marketing analysts have degrees in statistics, mathematics, or computer science. Analytics, market research, and marketing capabilities are required.

What qualifications are necessary for a digital marketing analyst?

  • Intelligence for business.
  • Communication abilities.
  • Organizational abilities.
  • A fondness for numbers.
  • Analytical reasoning.
  • Data visualisation expertise.

Is digital marketing a viable career option?

Digital marketing is a well-paying profession. A digital marketer's typical compensation at the executive level is somewhere between INR 2,50,000 and 5,00,000. With experience, the compensation might rise to INR 8,00,000 to 10,00,000.

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