Digital Marketing Careers in Infosys: Job Roles, Eligibility, and Salary

Infosys Ltd. is a consulting, technology, and outsourcing firm that delivers end-to-end business solutions to customers worldwide operating in numerous industrial segments, allowing them to improve business performance. The company's industry segments include principally financial services and insurance, which includes firms that provide banking, finance, and insurance services, manufacturing, energy, utilities, communication, and services, and retail, consumer general merchandise, logistics, and life sciences. IT Services, Engineering Support, Consulting, BPO Services, and Products and Platforms are among its services. The company's IT services offerings provide clients with information technology-enabled business solutions by leveraging its domain and business expertise as well as a comprehensive range of services such as application, architecture, individual validation and testing, information systems, infrastructure, understanding, learning services, packaged services and applications, SOA, and others.
 
Its Engineering services include concept-to-market research and development as well as engineering services to help clients enhance the functioning of their products.

Source: Safalta

Lifecycle management, manufacturing techniques and plant solutions, and product engineering are examples of these operations. Consulting services provided by the organization include technological and information strategies, learning and complicated change, next-generation commerce, and product innovation. It was originally known as Infosys Technologies Ltd. until June 2011, when the company changed its name to Infosys Ltd. K. Dinesh, S. Gopalakrishnan, Narayana Ramarao Nagavara Murthy, Nandan M. Nilekani, Pandit Shrikant, and S. D. Shibulal formed Infosys on July 2, 1981, and it is based in Bangalore, India." 
  Table of Content:
Infosys Digital Marketing Careers

Infosys Digital Marketing Careers:
 
1) Market Analyst:
Responsibilities
We are searching for a digital and campaign marketing champion to join our team as an Associate Marketing Manager. You will be in charge of developing campaigns and digital marketing strategies, as well as managing Infosys Equinox's digital online presence, social media platforms, and all microsites in order to strengthen perception/relationships with various stakeholders. You will create and implement multi-channel marketing strategies to generate demand and raise brand recognition with important clients and prospects.

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Role Prerequisites:

• Increase win rates by allowing improved message and demo experiences on digital platforms and partnering with the bid team on strategic transactions.
• Have excellent digital marketing and campaign management abilities, as well as experience building yearly marketing plans.
• Be research-driven in order to acquire and use market knowledge, discover new market trends, perform competitor analysis, and offer new methods to match sales targets.
• Energetic and results-driven with excellent writing and verbal communication skills
• In-depth knowledge of different digital channels like social media, SEO/SEM/SMM, syndication, having a spot, and Marketing automation tools for successful metric tracking
• Work with a wide set of stakeholders from across the world to drive successful messages on all fronts.
• Own all digital properties for Infosys Equinox - website, social media, product review sites, etc.
• Meet complex marketing needs while adhering to deadlines and utilizing strong program management abilities.
• Have a knack for storytelling and use a data-driven approach to deliver innovative ideas that have a positive organization.

Technical and professional requirements include:

• Exposure and experience in industries that use digital commerce and marketing services, such as retail, consumer packaged goods, telecommunications, automobiles, and education technology.
• Excellent communication and writing abilities
• Aspiring and self-starter
• Be a team player while taking control of your tracks.
• Understanding of digital marketing tools and approaches
• an interest in and expertise in e-commerce. Previous B2B marketing experience for SAAS products is desirable.
• An MBA from a Tier I/2 college in Business, Marketing, or a related field is desirable.
• Interested in analytics, execution methods, and macro trends

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2) Marketing Manager:
Duties on the Work

• Collaborate collaboratively with the rest of the marketing team to improve audience strategy.
• Supporting performance marketing efforts across all compensation is the total and collaborating with any partner agencies to deploy, optimize, and report on results.
• Finding and trying new channels to ensure that defined important metrics are met or exceeded.
• Monitor and report on critical media performance metrics.
• Collaborate with business divisions to ensure that messaging is consistent and coordinated across all mediums.
• Management of performance marketing activities across digital platforms from start to finish.
• Collaboration with management to discuss funnel conversion improvement ideas and report outcomes.
• Ensure successful planning, execution, and optimization of key traffic KPIs using paid, organic, and owned media channels.
• Developing and implementing a solid performance marketing strategy and execution plan.
• Creating and directing digital marketing and remarketing efforts.
• Budgeting and campaign management across all digital platforms to get a high return on investment.
• Ensure that funding is used efficiently across performance channels.

Excellent Experience and Skills:

• Analytical and data-driven in nature. Understand and appreciate research and analysis, as well as the well-informed insights that result from it.
• Known track record of creating data-driven media plans and tactics with an emphasis on modern internet acquisition and conversion.
• A strategic and creative thinker with a track record of delivering growth results in a fast-paced, dynamic workplace.
• Worked on a Performance Media strategy for over ten years.
• Strong experience with Paid Search channels such as Google, LinkedIn, Facebook, and Twitter.
• Capability to analyze and report on important metrics that measure program and campaign performance, such as traffic, conversions, and ROI.
• Expertise in acquiring customers using marketing channels such as search ads, SEO, online marketing, paid media, and exhibit.

Attributes Desired

• A compelling combination of strategic, creative, and operational abilities.
• A proactive attitude to business, with the capacity to respond quickly to problems.
• Dedicated to achieving success. It is crucial for employees to be able to "roll up their sleeves" and operate under extreme pressure.
• Self-starter with a lot of energy and motivation.
• A true team player who places importance on teamwork above individual effort.
• Quick and efficient prioritization skills.

3) Associate Marketing Director:
Synopsis of the Campaign Reporting Job Description
The Digital Marketing team is looking for an Associate Marketing Manager. Will be in charge of performance marketing program development, execution, optimization, and reporting to assist generate traffic and maximize ROI across Paid Advertising and Social channels.
Excellent Experience and Skills

• Analytical and data-driven in nature.
• 4+ years of experience working on Campaign/Program Reports is required.
• Expertise in acquiring customers using marketing channels such as paid search, SEO, email marketing, paid social, and display/retargeting.
• Proven track record of creating data-driven media plans and tactics with an emphasis on modern internet acquisition and conversion.
• A strategic and creative thinker with a track record of delivering growth results in a fast-paced, dynamic workplace.

Attributes Desired

• A true team player who places importance on teamwork above individual effort.
• A compelling combination of strategic, creative, and operational abilities.
• Dedicated to achieving success. It is crucial for employees to be able to "roll up their sleeves" and operate under extreme pressure.
• Self-starter with a lot of energy and motivation.
• A proactive attitude to business, with the capacity to respond quickly to problems.
• Quick and efficient prioritization skills.

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4) Digital Marketing Analyst:
Bachelor's degree in a highly quantitative discipline, such as computer science, computer engineering, mathematics, physics, economics, or a closely related one. Any qualification or degree in digital marketing is a plus. 6-10 years of relevant information science expertise are necessary. Exposure to US and international markets is desirable. Improved wrote and vocal communication abilities. Capability to promote open conversation, effectively listen and develop strong cooperation networks. Experience in retail, e-commerce, supply chain or marketing will be advantageous.

Basic knowledge of data warehouse architecture, Excel, Access, and PowerPoint abilities are required. Proficiency in technology/functional/technical skills: Evaluate, clean, combine, and analyze huge datasets using R, Python, and/or Azure ML, GCP, AWS, and other standardized data manipulation tools and methodologies. Expertise in statistical analysis tools (e.g., R, Python) as well as hands-on experience with statistical techniques such as Decision Trees, Logistic and Multiple Regression, and others Using machine learning approaches to choose features, develop, and optimize classifiers Create, develop, and deploy advanced machine learning and AI algorithms/predictive models for use in digital marketing.

Analytical understanding and hands-on expertise in constructing Multi-Touch Attribution models, Media Mix Modeling, Basket Analysis, and other related tasks. Exposure to clickstream data and predictive modeling in consumer analytics - cross-selling and upselling models, consumer intention prediction, conversion goal prediction, classification, sale propensity, churn, content suggestions, and so on. 

Proficiency with campaign analysis across digital channels such as social media, web analytics, PPC, email, SEO, and so on, as well as an understanding of marketing concepts such as segmentation, targeting, positioning, and personalization, is preferred. Business processes expertise in understanding business needs and translating them into an effective technological solution utilizing relevant analytical tools. Develop innovative processes and procedures, and suggest new tools and technology. Team members comprising of junior analysts are guided and directed.
 
Infosys Ltd. is a consultancy, technological, and outsourcing corporation that provides end-to-end business solutions to customers across the world who operate in a variety of industrial categories, helping them to enhance business performance. Financial services and insurance, which comprises enterprises that provide banking, financial, and insurance, industrial, energy, utilities, communications, and services, and retail, consumer general goods, logistics, and life sciences are among the company's industry segments. Its offerings include IT Services, Engineering Support, Consulting, BPO Services, and Products and Platforms.

By leveraging its domain and business expertise, the company's IT services offerings provide clients with information technology-enabled business solutions, as well as a comprehensive range of services such as application, architectural style, individual validation and testing, data management, infrastructure, understanding, learning services, packaged services and applications, SOA, and others.

Read More: Top 12 Google Digital Marketing Career: Job Roles, Career Opportunities, Eligibility, and Salary 
 

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