Digital marketing vs E-commerce What's the difference

Safalta expert Published by: Ishika Jain Updated Tue, 05 Dec 2023 04:04 PM IST


Digital marketing is a strategy used to generate the necessary traffic to these stores in order to enhance sales. E-commerce is the term used to describe an online store where goods and services may be purchased.

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As the internet develops, this confusion regarding the difference between eCommerce and digital marketing becomes comes more and more common. These themes are the subject of a great deal of inaccurate information, thereby developing confusion among people.  There isn't a difference between e-commerce and digital marketing. It ought to resemble digital marketing and e-commerce more. These concepts work together rather than in competition. In this blog, we will discuss the unique characteristics, each one's advantages, and how they can be used. 
Table of Content:
What is e-commerce?
Benefits Of E-Commerce
Examples Of Online Stores
Digital Marketing
Digital marketing advantages
Digital marketing examples
Best Tools For Digital Marketing And E-Commerce.

1-What is e-commerce?

E-commerce brought in the brave new digital world for commerce and it is the practice of conducting business online.


It includes everything that is purchased using a website, an email, or another kind of electronic communication. It's quicker, simpler, and more pleasurable in many ways as compared to traditional shopping. Nowadays, people are not required to travel anywhere to do it.  When comparing online retailers to their physical equivalents, many advantages are observed. This is not to imply that e-commerce is perfect. Delivery must be awaited. The products cannot be examined before purchase. Returning anything is a difficult task.

2-Benefits Of E-Commerce

Many people have now understood the benefit of the online market in starting or growing a business. As a result, many business owners spend time, money, and effort creating successful speciality websites that enable them to conduct online sales.

The advantages of e-commerce are as follows:
  • It made the purchasing process much faster where   Customers may browse more quickly and spend less time looking for what they need.
  • A physical location or even a stock of goods or services is not required, which significantly lowers the initial cost. 
  • It made the promotions much more economical as the social media networks let people freely access their target audience and advertising will cost a lot less.
  • It also increases the client's ability, and flexibility as goods and services are always available.
  • There are no regional restrictions as eCommerce allows for global sales.
  • It provides a quicker reaction to market needs as keeping up with trends and updating the products and services as they change are both simple tasks.
  • It allows for several modes of payment and the majority of e-commerce platforms offer a variety of payment options, which makes it very simple for
  • customers with various banks around the world.

3-Examples Of Online Stores     

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  • is one of the best examples of a successful eCommerce company currently, it is the biggest online retailer in the country.
  • The largest B2B (, C2C (, and B2C (Tmall) marketplaces in the world are all hosted by the Chinese firm Alibaba, which is also the most successful e-commerce company and retailer in the world.
  • Once the leading retailer in the US, Walmart has put a lot of effort into growing its online business and now they are successful in providing regular retail sales in addition to grocery delivery and subscription services.
  • One of the original e-commerce platforms, eBay continues to rule the internet market by enabling companies and individuals to sell their goods online and to shop by placing bids on used goods.

4-Digital Marketing

Digital marketing is the marketing strategy that advertises goods and services online by utilizing web-based digital technology and it involves the promotion of goods or services through various digital media. It can be accomplished by attracting new clients through social media, email marketing, Google search, Google Ads, blogs, or websites.

5-Digital marketing advantages

  • It helps in boosting a customer's loyalty. informing the readers of trends and breaking news via social media or email, digital marketing enables them to stay current.
  • It is simpler to divide the audience into segments and to continually offer relevant content which thereby, makes the chances of making sales.
  • It can automatically produce sales. The marketing activities can be automated and scheduled by utilizing a program like SocialBee. Evergreen funnels are another way to generate passive revenue while sleeping.
  • The engagement and conversion rates of the content are simpler to measure. It helps to make adjustments to immediately get better outcomes.
  • It provides an opportunity in promoting brand loyalty. The brand will be strengthened by delivering pertinent information to the audience more frequently.

6-Digital marketing examples

  • Social media marketing helps in engaging with the audience on social media sites, building the brand, generating more leads, and making sales.
  • Email marketing is another way of digital marketing where I t is predicated on the mass distribution of emails to a contact list, presenting the opportunity to establish a more personal relationship with prospective customers and resulting in a high conversion rate. 
  • Search engine optimization (SEO) enables placing the website on the top page of Google search results and increases organic traffic.
  • Search Engine Marketing (SEM) involves putting sponsored advertisements in search results, and unlike SEO, it produces results right away.
  • Affiliate marketing helps in promoting the goods and services of other businesses on your platform and the remuneration is based on how much traffic is directed to the receiver.             
Digital marketing and e-commerce utilize many of the same techniques leading to confusion. Although the methods for using these tools vary greatly, there is still enough overlap to confuse. For instance,  the same website can be utilized  Your website can be used for e-commerce as well as digital marketing and the same is true of email as it can be used for direct marketing or sales. Social media platforms can also be used to market items.
So the question arises where is the distinction? Imagine that a person has a stunning and technically excellent online store indicating that they have fantastic front-end development, killer copy, and top-notch graphics. He may also have procedures for payments and checkout. Where do e-commerce start and digital marketing end? It's easy. The sales process is through e-commerce. and marketing is whatever is done outside of the sales process. In other words, the ordering and delivery process when a pair of running shoes is ordered from the store is an example of e-commerce while   Digital marketing is how the person is made to visit the website and be convinced to believe in your brand.

Digital marketing and e-commerce work together to give the company new vitality. working collaboratively. The brand receives notice due to digital
marketing while  E-commerce enables doing the sales. The difference between the two is crucial since excelling at one does not imply success in the other and it might be possible that a company excels at digital marketing and drive lots of traffic to its website. Despite having a completely flawless sales procedure, if just three people visit the website each month, you won't be able to make huge sums of money. The two must coexist in harmony and both of them require attention, and at the same time understanding the differences enables in identifying the issues.

Suppose a company is capable of attracting 1,000 visitors to its website but nobody made any purchases. So where is the issue? Is it e-commerce or digital marketing? It appears that the checkout button is malfunctioning and no one can make a purchase. It is without a doubt an e-commerce issue that needs immediate attention.

Best Tools For Digital Marketing And E-Commerce

The good news is that running a successful e-commerce site and a successful digital marketing campaign doesn't require a lot of equipment. Let's look at some of the resources that will help without costing money:

SE Ranking: It won't be possible   SEO tool more accessible than this one. It works well by assisting in generating low-competition keywords that will drive traffic, which is the first stage in creating a profitable website. This is essential since without visitors, it will be difficult to generate sales on any eCommerce site.

Keap: It is one of the most effective tools to merge e-commerce and digital marketing activities. All-in-one sales and marketing automation software help in growing passive income by capturing and converting more leads. It is highly recommended for those having less experience who wish to automate the selling process

SocialBee: This tool is one of the most effective tools in managing social media and it allows for easy automation of the digital marketing approach with the help of this application. It allows scheduling schedule all of the social media promotions to go live at the most advantageous moment.

Shopify: It is another well-known online storefront and it is one of the great options to make selling and integrating payment choices simple. A one-click eCommerce store can be created using this method, which is likely the simplest and fastest.
Active Campaign: Active Campaign is considered to be the best AI marketing service for eCommerce. as it provides all the resources required to build sales funnels, market the items through email, and quickly track the revenue and conversions.
Digital marketing is a strategy used to generate the necessary traffic to these stores in order to enhance sales. E-commerce is the term used to describe an online store where goods and services may be purchased.

Is Amazon a form of online marketing?

Amazon uses digital marketing to reach its customers as part of a comprehensive digital marketing plan. Everyone utilises social media today. Amazon uses social media to promote its products, taking advantage of the users of these platforms and directing them to their product pages to increase sales.

What kind of marketing uses digital technology?

Digital marketing strategies include things like sending you promotional emails, running ads on YouTube, or popping up when you're perusing a website. Digital marketing has altered how businesses run, especially in the wake of the epidemic.

What role does digital marketing play primarily?

A digital marketer is primarily in charge of all digital platforms and makes use of them to increase brand awareness and produce leads. In other words, a digital marketer's roles and responsibilities include managing and creating an organization's overall content strategy as well as marketing campaigns.

What one term best describes e-commerce?

The trading of goods and services through the internet is known as e-commerce. Your busy city center or physical store is being converted into zeroes and ones on the information superhighway.

Is digital marketing and e-commerce same?

Digital marketing is a strategy used to generate the necessary traffic to these stores in order to enhance sales. E-commerce is the term used to describe an online store where goods and services may be purchased.

What is difference between eCommerce and e marketing?

 E-Commerce or electronic commerce, is a term for any business type or commercial transaction that involves the transfer of information across the internet.

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