Digital Marketing Work List: Types, Categories, and Their Process (Examples)

Safalta Expert Published by: Aditi Goyal Updated Tue, 27 Jun 2023 11:04 PM IST

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Digital marketing has grown significantly over the many years we've worked with internet-related things. Investing in digital marketing would have been foolish thirty years ago. However, if you are not now, you are a fool. Businesses are investing more and more of their marketing budgets in digital.

Marketing has changed significantly in the current digital era, and companies are putting more and more emphasis on digital strategies to reach their target audiences successfully. A wide variety of strategies and tactics, each with a particular function, are included in digital marketing.


Businesses can create effective campaigns that drive growth and help them reach their marketing objectives by having a thorough understanding of the various types, categories, and processes that go into digital marketing.

Digital Marketing

Digital marketing refers to the use of online platforms to connect with and interact with potential clients. Search engine optimization (SEO), social media marketing, email marketing, and paid advertising are just a few of the many activities that are included in it. Digital marketing is an effective tool that can be used by companies of all sizes to grow their customer base. But mastering it can be a difficult and complex field.

Different Types of Digital Marketing

Some of the most popular forms of digital marketing work are as follows: 

1. Search Engine Optimisation (SEO)
On search engine results pages (SERPs), SEO focuses on enhancing a website's visibility and natural rankings. To increase organic traffic from search engines like Google, Bing, and Yahoo, website content, structure, and technical elements must be optimized.

2. Paid per click (PPC)
Paid search engine (PPC) advertising entails posting paid advertisements on websites, search engines, or social media platforms. Every time their ad is clicked, advertisers are charged a fee that brings a specific audience to their website. Google Ads, Bing Ads, and social media advertising platforms like Facebook Ads and Twitter Ads are all well-known PPC advertising networks.

3. SMM (Social Media Marketing)
SMM entails utilising social media sites like Facebook, Instagram, Twitter, and LinkedIn to interact with a target audience, increase brand recognition, and increase website traffic. Running paid social media campaigns, sharing content, and utilising influencer partnerships are all included.

4. Content Marketing
In order to reach and engage a target audience, content marketing focuses on producing and disseminating useful and pertinent content. It consists of blog posts, articles, videos, infographics, and other types of content that add value and build a brand's credibility.

5. Email Marketing
Sending targeted and customized emails to a subscriber list is known as email marketing. It works well to nurture leads, develop customer relationships, and increase conversions. Promotional offers, newsletters, product updates, and individualized recommendations are all possible components of email marketing campaigns.

6. Use of influencers
Influential people on social media are used in influencer marketing to advertise a company, a product, or a service. To reach their target audience, build brand awareness, and encourage engagement, businesses partner with influencers who have a sizable following and reputation in their specialized field.
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Different Categories of Digital Marketing

These are some categories into which digital marketing can be divided:
  1. Inbound marketing is a methodology that focuses on bringing in, keeping, and delighting customers with helpful content. Typically, SEO, social media marketing, and email marketing are used in this type of marketing.
  2. Outbound marketing is a strategy that concentrates on contacting potential customers with advertisements and promotional materials. Usually, paid advertising, email marketing, and direct mail are used in this kind of marketing.
  3. Marketing that focuses on generating quantifiable outcomes, like increased website traffic, leads, or sales, is known as performance marketing. Typically, affiliate marketing, social media marketing, and paid advertising are used in this type of marketing.

The Digital Marketing Methodology

A systematic process is followed by effective digital marketing campaigns. The following are the essential steps:

1. Define Goals and Objectives
Setting up clear goals and objectives is crucial before starting a digital marketing campaign. Having specific goals helps direct the entire marketing strategy, whether the objective is to increase website traffic, generate leads, or drive sales.

2. Target Audience Research
For digital marketing to be successful, the target audience must be understood. Create targeted and individualized campaigns by investigating their demographics, interests, preferences, and online behavior.

3. Term exploration and analysis
Finding the pertinent search terms and phrases that the target market uses for a particular topic is known as keyword research. Optimizing content and enhancing organic visibility are two benefits of keyword data analysis.

4. Putting Together a Digital Marketing Plan
An extensive digital marketing plan is developed based on the goals, target audience, and keyword research. The methods, techniques, and materials needed to produce the desired results are described in this strategy.

5. Implementation and Performance
The various digital marketing strategies can now be put into practice with the strategy in place. Creating content, starting PPC campaigns, running social media accounts, and carrying out other preplanned tasks could all fall under this category.

6. Watching and Analysing
It's crucial to track key metrics and keep an eye on the campaigns' performance once they go live. Data analysis aids in assessing the efficacy of the strategies and enabling necessary adjustments to be made with knowledge.

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Digital Marketing Campaigns Examples

Depending on the objectives and target audience, digital marketing campaigns can take many different shapes. Here are a few examples of digital marketing projects:
  • Making a blog post is a fantastic way to share informative content with your audience and draw more people to your website.
  • Starting a social media competition is a fun and interesting way to get people excited about your company and gain new followers.
  • Making your website SEO-friendly will raise its search engine ranking, which will increase traffic from prospective customers.
  • Using PPC ads: This is a fantastic way to target your advertisements to particular demographics and reach a larger audience.
  • Monitoring your progress is crucial for determining the efficacy of your digital marketing strategy and making any necessary corrections.


Although it is a challenging and dynamic industry, digital marketing has the potential to be a potent tool for connecting with and engaging with potential clients. You can design a fruitful digital marketing campaign that achieves your company's objectives by comprehending the various forms of digital marketing work and the procedure involved.

Digital marketing includes a broad range of tactics and strategies that companies can use to engage with their target market, boost brand recognition, and spur growth. For campaigns to be effective and successful, it is crucial to comprehend the various types, categories, and procedures involved. Businesses can achieve their marketing objectives and succeed in the digital world by utilizing a variety of digital marketing channels and adopting a structured strategy.

What is the role of SEO in digital marketing?

SEO plays a crucial role in digital marketing by improving a website's visibility and organic rankings on search engine results pages. It helps drive organic traffic, increase brand credibility, and generate leads.

How can social media marketing benefit my business?

Social media marketing allows businesses to reach a wider audience, engage with their target market, build brand awareness, and drive website traffic. It provides a platform for direct communication and relationship-building with customers.

What is the difference between organic and paid marketing?

Organic marketing focuses on attracting traffic and visibility through non-paid efforts like SEO and content marketing. Paid marketing involves investing in advertising to drive immediate results and targeted traffic.

How long does it take to see results from digital marketing efforts?

The time it takes to see results from digital marketing efforts can vary depending on various factors such as the industry, competition, and marketing strategies implemented. It's important to have realistic expectations and monitor and optimize campaigns regularly.

Is digital marketing suitable for small businesses?

Yes, digital marketing is highly suitable for small businesses as it provides cost-effective marketing opportunities, targeted reach, and the ability to compete with larger competitors. It allows small businesses to establish their online presence and reach their target audience effectively.

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