General SEO Statistics for 2023  

While the notion of SEO may appear simple, putting it into practice may be difficult due to the ever-changing guidelines. Although SEO might be a difficult endeavor, its relevance transcends the time and effort required to apply effective methods. To get you started, we've compiled a list of noteworthy SEO data. We attempted to keep things basic so that at the end, you would have a strong knowledge of the most important parts of search engine optimization and how to make the most of it. Boost your Skills by learning: Digital Marketing
 
Table of Content:
General SEO Statistics:

General SEO Statistics:
 
Key SEO Statistics:

• According to Statista, Google presently controls 86.86% of the search engine market.
• Almost 60% of the top ten Google results are more than three years old.
• According to Backlinko, the top Google result receives around 32% of all hits.
• Google's algorithm ranks websites based on over 200 parameters.
• Organic search results on Google's page one contain an average of 1,447 words.
• 53% of US shoppers claim they use a search engine to investigate items before deciding if they want to buy.
• Organic search offers the highest ROI of any marketing strategy, according to 49% of marketers.
• According to Backlinko, the average income for an SEO specialist is roughly $60.5k per year.
• Google organic search accounts for 59.2% of global online traffic.

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Statistics for local SEO:
Consumers utilize search engines more than ever to identify local companies and service providers. Here are some statistics to demonstrate the significance of local search

• According to another BrightLocal 2020 research, 93% of customers searched online for a local company.
  

  Source: SAFALTA.COM

  The rise has been dramatic over the years:
• The percentage of US consumers who have posted a review for a local company has increased from 66% in 2019 to 72% in 2020.
• According to a Think With Google 2016 research, 28% of searches for anything nearby result in a purchase.
• In 2019, 81% of consumers read online evaluations for local companies, rising to 87% by 2020.
• 31% of customers believe they will read additional feedback in 2020 as a result of Covid-19, while 34% say they will read less.

SEO Statistics for Voice Search:
Traditional text-based searches are giving way to voice searches. It should come as no surprise that voice searches are faster and more convenient than typing on a computer or smartphone screen. And if you want to separate your content advertising for voice search, these statistics can help.

• According to Backlinko, websites with HTTPS encryption account for 70.4% of voice search result pages.
• Brian Dean discovered that 40.7% of all responses from voice searches are retrieved from a Featured Snippet (Backlinko) after analyzing 10,000 Google Home search results.
• The typical page Backlinko reports that the Google voice search result has 2,312 words.
• According to ComScore, search queries will account for 50% of all searches by 2020. There are no current figures.
• Websites with high link authority do well in voice searches.
• According to Backlinko, the typical Google voice search result generates 1,199 Facebook shares and 44 Tweets.
• According to Backlinko, around 75% of voice search results come from one of the top three desktop ranking pages for a specific query.
• Voice search results usually load in 4.6 seconds, which is 52% quicker than the average page load time.
• Backlinko reports that the average language level of an audio search result is 9th grade.
• Mobile voice searches are three times more likely than text searches to be for anything local.

SEO statistics for videos:

• The amount of comments, views, shares, and "likes" on a video correlates strongly with its rating on YouTube.
• HD videos account for 68.2% of first-page YouTube results.
• We've had a lot of success using video marketing to drive customers. Are you practicing it as well? If not, these statistics could surprise you.
• A first-page YouTube video is 14 minutes and 50 seconds long on average.

Read More:
1) PPC vs. Organic Search: Comparing Benefits and Considerations
2) Cities and States With the Highest Paying Salary in Varied Digital Marketing Job Roles in India

SEO Marketing Statistics

• 70% of marketers believe SEO is more effective than PPC.
• The average length of a top-ranking Google article is 1,447 words.
• According to Statista, Google presently controls more than 85% of the search engine market.
• 16-20% of all Google search results are fresh each year.
• Organic search offers the highest ROI of any marketing strategy, according to 49% of marketers.
• Google's search algorithm ranks websites based on over 200 parameters.
• When compared to digital advertising, SEO may lower client acquisition costs by 87.41% on average.
• 75% of marketers believe their SEO approaches are 'very successful' or very effective in assisting them in achieving their marketing objectives.

Statistics on Keyword Searches:
A solid SEO strategy is built around keywords. Finding the correct keywords to target is both an art and a science. These four keyword numbers, on the other hand, may make you believe it's magic.

• 94.74% of keywords have 10 or fewer monthly searches.
• 46.08% of clicks, making it difficult to determine which keywords are driving traffic. Use extra tools to track your rankings and organic growth
• 15% of all Google queries are for the first time.
• Console does not disclose 46.08% of hits, making it difficult to determine which terms are doing well.

While the concept of SEO may sound easy, putting it into practise may be challenging owing to constantly changing requirements. Although SEO is a demanding endeavour, its importance outweighs the time and effort necessary to implement efficient approaches. To help you started, we've produced a list of important SEO statistics. We tried to keep things simple so that at the end, you'd have a solid understanding of the most crucial aspects of search engine optimisation and how to make the most of it.

Read More: What is Keyword Density and How to Rule the Content?
 

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