Pay Per Click (PPC) Manager: Job Description, Eligibility and Salary

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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If you've heard a little bit about PPC campaigns and want to learn more, or if you already know you want to use PPC to promote your company but don't know where to start, you've come to the right place. This is the first session in PPC, a series of directed courses that will show you all you need to know about PPC and how to use it effectively. Boost your Skills by learning: Digital Marketing
Table of Content:
1) What exactly is PPC?
2) What Does PPC Manager Do?
3) PPC Specialist Progression in Career
4) Responsibilities
5) Who should make use of PPC?
6) What is the typical compensation for a PPC Specialist?
7) Skills: PPC
8) The Advantages of Using PPC
9) How does Pay-Per-Click Advertising Work?

What exactly is PPC?
PPC, or pay-per-click, is a digital advertising technique in which marketers place advertisements on platforms such as Google Ads and pay a charge each time a person clicks on them. If you conduct practically any search on Google (or Bing), you will notice advertisements at the top of the results page. Notice the product grid on the right? They are also advertisements that appear when a search has a business motive. Organizations utilize PPC to drive traffic, sales, or inquiries from their customer base.

Source: Safalta

Common PPC solutions provide an exceptional level of targeting, allowing you to deliver adverts solely to individuals who you believe meet your client profile. People use search engines to find providers of both goods and services, and when you have an active audience seeking what your firm offers, there is a possibility to make a sale.
PPC allows you to contact your target group at a time when they're seeking a company like yours, while also getting data insights that will assist you to enhance the channel's performance over time. Paid advertising is an enormous business, with Alphabet (Google) alone earning more than $162 billion each year from its ad networks.
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1. Introduction to digital marketing
2. Website Planning and Creation

What Does PPC Manager Do?
A PPC Specialist can help with this. A lot goes into creating a PPC campaign that "wins" bids and generates leads, e-commerce purchases, and web traffic successfully. A PPC Professional must first determine which phrases they want to bid on and the price they are prepared to pay and bid in the auction. The required bid quantities are decided in part by what other marketers are prepared to spend for the same phrases. These keywords will indeed be aggregated and combined with advertisements. It is vital to remember that an advertiser cannot just "pay the most" and expect their ad to appear any time it is activated by a search. Search engines such as Google and Bing use complicated auction-style algorithms to select which ad wins their bid and is displayed, in what order, and by which sponsor.
PPC Specialist Progression in Career:
Individuals who aspire to become PPC Specialists must start their career with an entrance role. It is a position in digital marketing. An internship in Digital Marketing or PPC Specialist boosts your chances of landing a full-time entrance PPC Specialist position. They advance to senior-level PPC Specialist posts after gaining the necessary work experience.
  • Senior PPC Specialist: The professional responsibilities of a Senior PPC Specialist include analyzing why pay-per-click is not engaging clients. He or she decides how to enhance it. He or she designs and plans fresh landing pages and pay-per-click advertising.
  • Junior PPC Specialist: A Junior PPC Specialist is in charge of boosting the rate of consumer clicks. He or she must keep up with current advances in order to implement and test pay-per-click methods. 
As a PPC professional, you will collaborate with stakeholders or external customers on:
  • Monitoring current efforts and offering tips on how to improve them.
  • Trend analysis and data-driven decision-making.
  • Designing and planning various PPC ads across various digital channels.
  • Creating extensive analysis and reporting on campaigns delivering data and findings to a variety of audiences.
  • Creating interesting copy for advertisements.
  • Client account management, connection building, and company growth.
  • Developing unique recommendations for advertisement templates.
Who should make use of PPC?
PPC advertising is perfect for small businesses because you can pick how much you want to pay on each keyword, allowing you to control how much you spend when your advertisements are shown. In short, this assures that the cash you spend on advertisements isn't squandered because you're more likely to entice individuals who are engaged in your goods.
  • SEO expertise and strong digital marketing abilities are required.
  • Understand all social media platforms and platforms, such as Yahoo, Facebook, Instagram, and others.
  • Strong job experience in data analysis and reporting.
  • Learning HTML and XML will be advantageous.
  • Excellent understanding of analytics technologies such as Tableau, Google Analytics, and others.
  • Ability to prioritize projects and work under duress.
  • PowerPoint, MS Excel, and Word skills are required.
  • Excellent oral and written communication abilities.
Education PPC Specialist:
Ans. A PPC Specialist is a skilled profession. There are no formal educational credentials required. A certificate or certification course in PPC or digital marketing prepares applicants to work in the business. Several firms prefer to recruit applicants with at least an undergraduate degree.
What is the typical compensation for a PPC Specialist?
  • In India, the annual median salary for a PPC Expert is 323,261 rupees.
  • PPC Specialist salaries in India range from 3.0 Lakhs to 10.1 Lakhs per year, with an average yearly pay of 5.6 Lakhs. Salary predictions are based on the most recent 96 PPC Specialist earnings.
Skills: PPC
  • Ad Copywriting Skill: If you want to succeed in PPC, you must convince people to click on your advertisements. This suggests that you should feel at ease creating calls to actions and be willing to adjust them if they don't succeed. Being how to work with keywords, engaging with your target, and ensuring your ad corresponds with the landing page are all part of developing ad copywriting abilities.
  • E-commerce Expertise: Because internet ads and e-commerce are practically designed for one other, understanding how to maximize your PPC efforts for retail is vital. Knowing which platforms are most suited to your needs and how to apply monitoring to your advertising are just a few instances of where you should focus your efforts.
  • Master of Webpages: Where the visitor "lands" after clicking on your advertisement is equally as significant as the advertisement itself. It is not only vital for your own marketing objectives, but it may also impact how frequently your adverts are broadcast.
  • Working Knowledge of Statistics: If you work in paid advertising, you must be able to analyze the data that comes with it. Each ad has a unique set of views, clicks, click-through rates (CTRs), conversions, and so on. As a PPC marketer, you must be able to efficiently assess these figures and use the information to arrive at judgments about your advertising. For illustration, if one of your advertisements has a greater CTR than another, you may be inclined to modify the ad with a lower CTR. However, if that low-CTR ad has a better conversion rate, you must be able to utilize that knowledge to determine what is and isn't working.
The Advantages of Using PPC:
  • When tailored traffic is provided to your site, it raises the visibility of your brand.
  • When anyone searches for a similar phrase, your ad will appear on the first page the of results.
  • PPC optimization saves money.
  • Provides immediate traffic
Read More:
1) Digital Marketing Jobs in Bangalore: Jobs Position, Eligibility and Salary
2) Top Digital Marketing Jobs For Freshers

How does Pay-Per-Click Advertising Work?
PPC advertising appears to vary on each platform, however, the overall procedure is as follows:
  • Choose a campaign to buffer your goal.
  • Refine your aiming and settings (audiences, devices, locations, schedule, etc.).
  • Specify your budget as well as your bidding approach.
  • Enter your target URL here (landing page).
  • Create your ad.
Once your ad is online, the algorithm determines where and when your ad displays, as well as how much you pay for a click on it, depending on your budget, The bid, ad settings, and the quality and relevance of your ad are all factors to consider. Because all PPC advertising platforms want to keep their consumers happy, they reward advertisers that build relevant, reliable pay-per-click campaigns with important piece positions and reduced prices.
PPC, or pay-per-click, is a type of digital advertising in which advertisers publish adverts on platforms such as Google AdWords and pay a fee each time someone clicks on them. Almost any search on Google (or Bing) will result in advertising at the top of the results page. Have you noticed the item grid on the correct one? There are also advertisements that display when a business-related search is performed.

PPC is used by businesses to promote traffic, purchases, or queries from their consumer base. Most PPC systems offer a high level of targeting, enabling you to distribute ads just to those who you feel fit your customer profile. Consumers use search engines to locate suppliers of both products and services, and if you have one, you should use it.

Read More: How PPC and its Campaign Process Works: Solve with Example

What are the requirements for a PPC manager?

BA/BS in Marketing, Digital Media, or a related discipline is required. 3+ years of expertise as a PPC Manager or Online Marketing Professional is required. Professional Google Ads certification is desired. Excellent job experience in reporting and analyzing information.

What exactly does a PPC manager do?

Pay-Per-Click (PPC) management is the practise of monitoring and controlling a company's PPC advertising spend. This frequently involves techniques and ad purchases that maximise total expenditure.

What qualifications are necessary for PPC?

A solid knowledge of how PPC fits into the larger context of digital marketing is required:
  • good analytical skills.
  • Microsoft Excel and data processing skills are required.
  • the capacity to think creatively.
  • a high level of mathematical competence.
  • Exceptional attention to detail.

Is PPC a viable career path?

Should be certain that it is a rewarding career. Companies are emphasizing the importance of having a strong online presence. The industry is projected to expand and is here to stay. PPC is an extremely useful tool for marketers.

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