Top 12 Exciting Off-Page SEO Careers in India

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Off-page SEO relates to SEO tactics that are applied beyond of the page to improve the website's search engine rankings. Link building, posting as a guest, social networking advertising, and other strategies are frequently used. Off-page SEO aims to make your site appear to be more reliable and trustworthy to search engines. Boost your Skills by learning: Digital Marketing
Table of Content:
Exciting Off-Page SEO Careers

Exciting Off-Page SEO Careers:
1) Off-Page SEO Link Building Executive/Specialist, Blue Bird Solar, New Delhi:
  • 2.5-4.5 lacs per annum
  • 3 - 5 years
Responsibility and Role:
  • Create and put into action effective SEO tactics to boost website ranks, organic traffic, and conversion rates.
  • Perform technical SEO audits to detect and repair website issues that may have an impact on organic rankings, crawl ability, or user experience.
  • Create and implement efficient off-page link-building methods in order to boost the website's rankings in search engines and domain authority.
  • Determine prospective link development chances by identifying related websites, blogs, and influencers. Conduct personalised outreach efforts to get high-quality backlinks via guest blogging, resource link assignment, content partnerships,.EDU AND.GOV Link Building, Broken Link Building, and other ethical link-building approaches.
  • Establish and cultivate connections with webmasters, writers, and industry leaders to facilitate link-building and cooperation opportunities.
  • Conduct a competitive study to uncover rivals' link-building techniques. Analyze their backlink profiles, anchor sentence distribution, and hyperlink acquisition tactics to uncover opportunities for development and to gain a competitive edge.
  • Work with the content production team to develop high-quality, engaging material that may be used for link building.
  • Key performance indicators (KPIs) connected to link-building initiatives, such as the number of acquired backlinks, referral traffic, and search engine rankings, should be monitored and analysed.

    Source: Safalta

    Create frequent reports to assess the performance of link-building initiatives and provide recommendations for improvements.
  • To maintain the efficacy of SEO efforts, keep up to speed with the newest SEO trends, algorithm upgrades, and industry best practices.
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Ideal applicant profile:
  • 3-5 years of expertise in link building or off-page SEO, preferably in a comparable function, is required.
  • Although a bachelor's degree in marketing, communications, or a similar discipline is recommended, it is not required.
  • Comprehensive understanding of search engine algorithms, ranking criteria, and technical SEO best practises.
  • Strong knowledge of link building tactics such as guest blogging, resource link assignment, influencer promotion, broken link building, and content partnerships.
  • Extensive knowledge of Google Analytics GA4, Google Tag Manager, Google Search Console, Looker Studio, Google Keyword Planner, Screaming Frog, and Ubersuggest tools.
  • Majestic will analyse backlink profiles, do competitive analysis, and suggest chances for link development.
  • Strong interpersonal skills and the ability to create relationships, run effective outreach efforts, and negotiate link placements are required.
  • Excellent writing and oral communication abilities, as well as the ability to explain difficult SEO ideas to non-technical stakeholders.
  • The ability to analyse data, form conclusions, and make data-driven decisions. Proficient in maintaining records and providing information on link building KPIs to assess campaign effectiveness.
  • Proven track record of gaining high-quality backlinks, enhancing search engine ranks, and growing organic traffic via link building initiatives.
  • Passion for being up to speed on the newest trends, algorithm upgrades, and best practises in link building and off-page SEO.
  • Mindset of continuous learning and adaptability
2) Digital Marketing Executive, AGS Consultants, Noida:
  • 1-3 Lacs P.A.
  • 0 - 3 Years
Digital Marketing Executive Job Description:
  • Freshers with outstanding knowledge and certification are also welcome to apply
  • SMO, SEO, SCM, SMM, and Website Development, Software - Shopify WordPress, and Canva, as well as Google Ads
  • Gurgaon is the location
  • Work from Home
3) SEO Specialist, Capgemini, Noida:
  • 5 - 10 years
  • Five to six years of experience working with mainstream content management systems such as Drupal and Wordpress, as well as analysis tools such as Google Analytics, Omniture, and WebTrends.
  • Bachelor of Science
  • three to four years of familiarity with the Microsoft Office suite, including proficiency in Excel and PowerPoint
  • Excellent knowledge of natural and paid searches, display advertising, and social media.
  • Excellent understanding of SEO instruments such as Google Keyword Planner, Google Webmaster Tools, Moz, and others.
  • SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) experience is desirable.
  • Knowledge of web and social traffic, as well as the ability to draw traffic statistics, analytics, and data modeling
  • Strong knowledge of content management, content layout, and UI/UX concepts
  • Knowledge of continuous integration is desirable.
Search Engine Marketing:
  • Conduct keyword research in tandem with company objectives to optimize current content and discover new chances.
  • Make content creation recommendations in accordance with general and keyword-specific SEO goals.
  • Continuous keyword research, including the discovery and extension of keyword opportunities
  • Topical Marketers can benefit from research and help in selecting the ideal keywords.
  • SEO goals and search performance across key search engines are reported on.
  • Conduct quality checks and audits to discover and rectify problems (broken links, technological flaws, and so forth).
  • Changes to webpage architecture, content, linking, and other aspects are recommended to boost SEO rankings for target keywords.
  • Keep up with the latest developments and updates in the SEO, search engine, and internet marketing industries.
Reporting & Analysis:
  • Reporting on critical indicators, trend analysis, and interpretation
  • SEO goals and search performance across key search engines are reported on.
  • Documentation for existing procedures, as well as suggestions and presentations for enhancing such processes.
  • Depending on the relevant analytical data, providing relevant insights
  • Conducting ROI analysis to assess the efficacy and effectiveness of various marketing initiatives
  • Creating a bespoke dashboard for consistent and exact reporting
  • Online user behavior, conversion statistics, and user journeys are all being studied.
4) Executive/Team Leader, Fuel4Media Technologies, Noida:
  • 1.25-3 Lacs P.A.
  • 1 - 6 years
Detailed job description:
Fuel4Media Technologies is a fast-growing, award-winning digital marketing firm based in Noida, India, that provides premium SEO, Mobile App Marketing, Online Reputation Management, Mobile and Web Application Development, Digital Marketing, and App Store Optimization (ASO), solutions to international clients.
Position Description:
Experience with SEO Off Submission operations and processes (1-3 years).
1) Off-Page SEO Optimisation
  • Posting on a Guest Blog
  • Submissions for Blogs
  • Submissions for Articles
  • Postings on a Blog
  • Commenting on a Blog
  • Submissions to Directories
  • Work Submission for ORM
  • Submissions for press releases
  • Information Graphic Submission
  • Link building through forum posting
  • Listings in Local Directories
  • Bookmarking on Social Media
  • Submission of a Video
  • Listing of Companies
  • Postings in Classifieds
  • Backlink analysis and link building method research
2) Marketing on Social Media
  • Understanding of the Likes and Followers Increment Technique on Social Media Profiles
  • Promotion, profile construction and submission on Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media platforms.
3) Optimisation of the Web Page
  • Analysis and research of keywords
  • Analysis of competitors
  • HTML knowledge Knowledge of SEO optimisation tactics like as Meta tags, Google local listings, interlinking, and so on
  • Create effective SEO techniques to increase online traffic.
  • Should have preferable worked with dynamic sites for content analysis.
4) Thorough understanding of Content Management Systems (CMS) and CMS-powered websites.
5) Stay current on SEO, Google algorithm, search engine, social media, and internet marketing industry trends and changes.
6) Provide SEO analysis and suggestions in conjunction with website and web page features and structure.
7) Excellent knowledge of SEO tools such as Competitor Analysis Tools, Google Webmaster Tool, Google Analytics, Link Analysis Tools, Bing Webmaster Tool, and other link and keyword research tools.
5) SEO Intern/Fresher, Balj Services, Noida:
  • 80,000-2 Lacs P.A
  • 0 - 1 year
Detailed job description:
  • Manage all SEO efforts, including content strategy, link building, and keyword strategy, in order to improve ranks across all major search networks.
  • Work on the day-to-day management of the website's performance and any appropriate SEO tagging automation.
Candidate Qualifications:
  • Collaboration with editing and marketing departments is required to drive SEO in the creation of content.
  • Collaboration with the performance marketing team is required to guarantee that SEO best practises are appropriately applied on the website.
6) SEO Analyst, Hemant, Greater Noida, Ghaziabad:
  • 1 - 3 Years
Hemant is a renowned logistics firm that specializes in freight shipping and supply chain solutions. With an extensive worldwide network and an enviable track record for quality, we serve our clients with efficient and dependable logistical services. As an SEO Executive at Hemant, you will be responsible for increasing our online visibility and boosting organic traffic to our website. We are looking for a bright and experienced SEO Executive to join our dynamic marketing staff. As an SEO Executive, you will be in charge of developing efficient search engine optimization methods to increase the exposure, organic ranks, and overall online performance of our website. You will communicate with cross-functional departments and work closely with the marketing team to generate traffic, improve conversions, and optimize user experience.
Principal Responsibilities:
  • Responsible for on-page and off-page optimization for our websites in order to boost ranks on Yahoo, Google, and other search engines.
  • Create and put into action SEO strategies:
  • As part of a team, work on our domestic and international in-house initiatives.
7) Executive / Senior SEO Analyst in Search Engine Optimisation (SEO), Diginex Marketing, Noida:
  • 0 - 3 years
Responsibility And Role:
  • SEO domain expertise is required.
  • SEO domain expertise is required. Hands-on expertise with on-page and off-page SEO, as well as fixing SEO problems.
  • Should have the ability to able to explain Meta tags, URL structure, content strategy, page layout, and SEO dos and don'ts.
  • Should be able to test web/mobile/app for SEO, logic, server, design, and other problems.
  • On a weekly basis, evaluate project quality and work performance
  • Provide SEO analysis and suggestions in conjunction with website and web page features and structure.
  • Monthly campaigns and statistical evaluation should be monitored and reported on.
  • Administer search engine programmers for client project diagnostic reports.
8) SEO Executive, Flexsin Technologies, Noida:
  • 0 - 1 year
  • 1.75-2.5 Lacs
Detailed job description:
Flexsin Technologies is searching for SEO PROFESSIONALS that are very innovative. She/he will be accountable for the success of customers' organic marketing through the campaign strategy and optimization. Candidate should be familiar with SEO and be able to conceptualize and implement ROI-driven Social Media Campaigns. Freshmen who are eager to study and succeed are encouraged to apply.
Concerning Job Specifics:
  • He/ She should have basic knowledge of SMO and SEO
  • Outstanding verbal and written communication abilities
  • Knowledge of PowerPoint, MS Word, and Microsoft Excel, is required, as is experience with Canva, and Adobe Photoshop, comparable applications.
  • Positive and self-motivated
  • Competent and effective in a team setting.
  • He should have idea about Off Page and On Page activities.
9) Search Engine Optimisation (SEO), RAGNS.COM, Gurgaon:
  • 0 - 5 years
Job Description:
  • 5 Days of Work
  • Changes to website architecture, content, linking, and other aspects are recommended to boost SEO rankings for target keywords.
  • Experience with Google Adwords and PPC is required.
Candidate Qualifications:
  • Continuous keyword discovery, growth, and optimization
  • Keep track of, report on, and analyze website analytics and PPC activities and campaigns.
  • Keep up with the newest SEO and SEM developments and best practices.
10) SEO Executive Agile Ventures, Gurgaon:
  • 2 - 7 years
Job Description:
We are looking for an experienced and competent SEO Executive to join our dynamic marketing team. As an SEO Executive, you will play a critical role in increasing our website’s online presence and search engine rankings. The ideal applicant will have at least one year of relevant expertise in Search Engine Optimisation (SEO) and a solid grasp of both On-Page and Off-Page SEO approaches.
Responsibilities of the Job:
  • To uncover prospective target keywords and phrases, do keyword research.
  • On-page SEO strategies such as meta tags, headers, URLs, and internal linking should be used.
  • To find areas for improvement, use SEO tools and Google Analytics to monitor and analyze website performance.
  • Use on-page SEO strategies such as meta tags, headers, and URLs.
  • Keep up with the most recent developments and best practices in SEO and search engine algorithms.
  • Collaborate with content writers to create SEO-friendly material that is keyword-rich.
  • Key SEO indicators such as organic traffic, ranking for keywords, and conversion rates should be tracked, analyzed, and reported on.
  • Keep up to date on industry advancements and changes to search engine algorithms.
  • Conduct frequent website audits and resolve technical issues that may have an influence on search engine results.
  • Make suggestions for website architecture, URL structure, and other elements that can improve SEO performance.
  • To enhance organic traffic and domain authority, plan and implement Off-Page SEO methods such as link building, guest blogging, and social bookmarking.
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11) SEO Executive Cog Digital, Gurgaon/Gurugram (Gurgaon Sector-24)
  • 1 - 3 years
Detailed job description:
  • Analyse your client's site both on-site and off-site.
  • Conducting extensive keyword research in accordance with the most recent keyword strategy. Creating consistent, up-to-date SEO strategy reports. Finding the most potent and successful SEO keywords
Candidate Qualifications:
  • SEO is my role.
  • Seasoned: Significant expertise in SEO (Off-Page & On-Page), content marketing, and content expansion is required. Specialist: Experience and expertise in typical SEO practices are required.
12) Executive SEO, Softech Technonians, Gurgaon:
  • 0 - 2 years
Detailed job description:
  • Content keyword research is being carried out.
  • Ongoing website content optimization.
  • Along with the material, create compelling SEO content.
  • Investigating competitors both on and off-site.
  • Developing and implementing SEO strategy.
Candidate Qualifications:
  • SEO working experience
  • Excellent verbal and written communication abilities
  • Excellent grasp of and familiarity with website analytics tools such as Moz, Google Analytics, and others.

Off-page SEO refers to SEO strategies used outside of the page to boost the website's search engine rankings. Link building, guest posting, social networking advertising, and other tactics are commonly employed. Off-page SEO seeks to make your site look more trustworthy and credible to search engines.

Read More: Top 5 Challenges Marketers will face in 2023

What is the highest SEO pay in India?

What is the highest wage in India for an SEO? A SEO may make up to 6.5 lakhs per year (or $54.2k per month). How does SEO Salary in India differ based on experience? An Entry Level SEO with less than three years of work experience gets an average annual income of 2.4 Lakhs.

What is the highest SEO specialist salary?

SEO Specialist salaries in India range from 1.8 Lakhs to 8.0 Lakhs per year, with an average yearly pay of 3.7 Lakhs.

What are the four basic off-page SEO techniques?

  • Examine your backlink profile.
  • Construct high-quality backlinks.
  • Techniques for Off-Page Optimisation
  • Use online forums to communicate with possible leads.
  • Begin with guest blogging.
  • Make use of the broken link-building strategy.
  • Pay close attention to your social media accounts.
  • Join local lists if possible.

What is the starting wage for an SEO executive?

SEO Executive salaries in India with less than 1 year to 4 years of experience range from 0.9 Lakhs to 3.9 Lakhs, with an average yearly income of 2 Lakhs based on 14.1k current salaries.

Is SEO a high-paying job?

In the United States, the majority of SEO Associate salaries now vary between $67,500 (25th percentile) and $72,500 (75th percentile) each year. Most employees in this position get comparable wages regardless of skill level, location, or years of experience.

How many different kinds of off-page SEO are there?

Link building, content marketing, social media marketing, guest blogging, podcasts, and video marketing are all prominent off-site SEO techniques. Off-page SEO encompasses any effort that does not require publishing material on your own website. These signals inform Google about what other people think about your website.

How long does it take to execute off-page SEO?

According to 82% of experts polled, SEO takes an average of 6 months to demonstrate an increase in traffic, with the full effects of excellent SEO methods obvious after 12 - 24 months. Because Google's top three sites receive 75.1% of all traffic, you should anticipate your SEO results to improve over time as your rankings improve.

What exactly is SMO in marketing?

SMO, or Social Media Optimisation, is a concept centred on using social media to broaden a brand's digital strategy. You may use it to cut total marketing costs, build customer relationships, and maximise your SEO strategy.

Is SEO still a viable job option?

If SEO is so much bother and hard labour, you may think, 'Is SEO a worthwhile job option?' Yes. SEO is a viable career path because it is one of the most sought-after jobs in the Digital Marketing industry.

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