Top 12 On-Page SEO Factors That Google Loves

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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On-page SEO, also known as on-site SEO, is the process of optimizing a page's content, tags, and internal links to boost search visibility and traffic. In simple terms, it's a method of optimizing your website so that search engines can better comprehend it. The first is the average amount of traffic. The top five organic search results on a search page receive 67.60% of all clicks.

The following five account for only 3.73% of the total. And it goes downhill from there.

Source: Safalta

Second, high-ranking sites have much higher click-through rates (CTR). The organic CTR for the first Google search on mobile devices result is 26.9% on average. Considering that 92.4% of consumers who search for something local on their mobile phones visit that company the same day, you can begin to realize the impact organic SEO may have on your bottom line. On-page optimization is also vital for organic ranking. Boost your Skills by learning: Digital Marketing
Table of Content:
On-Page SEO Factors:

On-Page SEO Factors:
1) Meta Description:
A meta description is a synopsis of your web page that is typically 160 characters long. With the most recent algorithm update, you may produce 680-pixel (120-character) mobile meta descriptions and 920-pixel (approximately 158-character) desktop meta descriptions.

A website's meta description may have a major impact on whether or not readers click on it, so make sure it contains the most important keywords and correctly summarises what your page is about. Good descriptions for meta tags are essential for SEO because they generate clicks, which may help your website rank better on Google.

Things are sometimes best to make things brief and simple, but any details about the article/page must still be included. You should also look at your rivals and similar articles/pages to see how they created their blurbs. Improve your meta description in order to render it more enticing to your intended audience.
Download these Free EBooks: Introduction to digital marketing     

2) Content
The importance of content in keyword ranking cannot be overstated. As a result, content is incredibly crucial. The white hat SEO will recognize the significance of the core content. As a result, when creating content, include your keywords and pay close attention to the accompanying techniques:
  • Put keywords in the opening section of the text.
  • Keyword density is a fascinating method. As a result, the most natural strategy is to repeat the keywords on the page to enhance their appearance in the text.
  • Use strong tags for the keywords that are appropriately included in the article.  
A further recommendation I'd want to make is that your web page should minimize the amount of repetition as low as possible while being as distinctive as possible. Google appreciates original material.
3) URL:
The URL structure is critical since it assists search engines in determining relative significance and provides valuable relevance to the supplied website. The URL should include keywords that characterize the post's content. Furthermore, the URL should be brief and user-friendly.

As an example: Users can tell what the piece of writing is about just by looking at it. Furthermore, the spider will quickly index and understand what material it will read before accessing your website via the Url since you have another location to specify your keyword. You won't know what the article is about if you look at them. This makes it harder for the spider to read the article's content.
4) Images: Images are used to make sites more engaging and appealing. Original photos will improve your on-page SEO dramatically. If you don't have original photos, you should source any images you utilize. You must make certain that they are of excellent quality, appropriate for your content, well-positioned, and ideally proportioned. It's also useful for writing descriptions. For example, if you're writing a guide on how to improve the appearance of an Instagram profile, include a photograph of a renowned profile and a quick explanation underneath the image as to why the profile is a typical example.
5) Social Indications:
While this study is a little out of date, it nevertheless gives context for the significance of social media in SEO. The graph and analysis from cognitiveSEO illustrate how the amount of social shares affect a web page's overall rating. As the share price falls, so does the ranking. Of course, this characteristic alone will not have a significant influence on your rating, but in the heat of competition, it can help you stand out. Remember that social presence is a big trust element. Visitors who can discover you on social media and see that you're active and present may be more likely to buy from you.
6) Optimization for Mobile Devices:
Mobile traffic comprised 54.4 percent of worldwide traffic in the fourth quarter of 2021. The majority of people accessing the web on their cell phones want your site to perform flawlessly, and if it doesn't, they'll likely go. This is why one of the most significant Google ranking variables is mobile friendliness. If your site doesn't work correctly on mobile, Google will penalize you.

If you don't trust me, you can check it out on Google. As of summer 2019, they initiated mobile-first indexing, which implies that your mobile functionality influences your ranking. Desktop performance comes in second place. To rank in Google search results, make sure your site works properly on cell phones, tablets, and laptops.

Next, verify that all of your photos are displayed correctly, that no words slide off the screen, and that you restrict large walls of text, which may appear good on desktop but might take up the whole screen on mobile. Reduce the number of changing video URLs and minimize the quantity of "lazy-load" material on your site to ensure appropriate site loading.
7) Produce More Content:
Writing lengthier material for your website demonstrates a more thorough and informed approach to the subject. A long text reflects a more comprehensive approach to content creation, which translates into a more "educative" web page. Because search engines seek the best results to display for each search, pages with more information tend to rank higher due to their larger word count.
8) Improve loading speeds to allow pages to load faster:
If your web page takes more than 3 seconds to load, something has to be looked at. Your page speed is an important ranking element, therefore take the required steps to decrease loading time. Google Analytics, and Pingdom for example, allow you to assess your page loading speed and make ideas for improvement.
9) Domain Authority and Age:
However, unless you buy seasoned domains, domain age ranks as one of those Google ranking SEO elements you can't always manage. Domain age relates to how long your domain has been in existence registered, and authority corresponds to your Google reputation. Even though the "King of Search," John Mueller, has stated that domain age has no bearing on your total site authority, I feel it does. If you want to increase your authority, you should concentrate on E-A-T, which signifies expertise, authority, and trustworthiness. Incorporating subject matter specialists and providing them bylines in your blog pieces, incorporating interviews and reviews by industry experts, utilizing social proof across your website, and boosting the security of your website are all strategies to increase your E-A-T score. Keep in mind that E-A-T isn't a direct ranking element, but it does have an indirect influence on SEO. Indeed, with Google's 2018 medic update, weekly traffic to YMYL sites lacking E-A-T fell from 2 million to roughly 4,000 by 2020.
10) On-Page Knowledge:
Bounce rate is one Google ranking criterion that can have a major influence on where you appear in search results. According to one research, the average bounce rate is roughly 49 percent. Most people consider a bounce rate of 50 to 60% to be acceptable. If your bounce rate falls far below that, Google will assume that your website does not provide people with what they are looking for, making your page less likely to show in search results. Other crucial on-page experience Google ranking variables are click-through rate and dwell duration. When someone clicks on your site from the search result for their search query, they tell Google if they like what they see. You may optimize your on-page experience metrics by making sure your content matches your goal keywords, metadata, and title tag. This guarantees that when someone visits your website, they find what they're searching for.
Read More:
1) PPC vs. Organic Search: Comparing Benefits and Considerations
2) What is Ad Creative Testing: Techniques and Success Factors

11) By employing a canonical tag, you may avoid the problem of duplicating material:
Your e-commerce platform or web-based content management system (CMS) may frequently generate multiple URLs that redirect to the same principal page. The addition of session IDs to URLs is one example of this. This is referred to as canonicalization. Canonicalization happens when several URLs load on the same page. This phenomenon perplexes search engines, causing them to be unable to choose which page to show during a search. As a result, the popularity/relevance of the main page is divided over several duplicate pages with different URLs, influencing the ranks of your pages.
12) Genuine Business Data:
This Google ranking feature is new to me, yet it comes within the category of confidence signals. As more consumers use the internet for almost everything, you must convert the shopping experience at the store to your online. What exactly does this mean? It implies that people want to be able to reach you, they want to know where you're located, and they expect you to be available to answer their inquiries in real time. Obtaining a Google Voice number, building a "About Us" page with actual photos, and even adding an address to your website will assist improve authority and demonstrate to Google that you are a legitimate firm.
On-page SEO, also known as on-site SEO, is the practise of improving search visibility and traffic by optimising a page's content, tags, and internal links. It is a strategy of optimising your website so that search engines can better understand it. The first factor is the average volume of traffic. On a search page, the top five organic search results earn 67.60% of all clicks.

The next five make up only 3.73% of the total. And it just gets worse from there. Second, highly ranked sites have much greater click-through rates (CTR). On average, the organic CTR for the first Google search result on mobile devices is 26.9%. Given that 92.4% of consumers who use their mobile phones to seek for something local visit that firm, When you consider that 92.4% of consumers who search for anything local on their mobile phones visit that firm the same day, you can see how organic SEO may affect your bottom line. Organic ranking is also dependent on on-page optimisation.

Read More: What is Service Automation in CRM?

What is the most important component in on-page SEO?

The most crucial aspect of On Page SEO is Meta Tags. It is made up of four main parts: Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.

What are the top three on-page SEO factors?

On-page SEO, in its most basic form, is the factors that Google employs to favour one search result over another. When it comes to on-page SEO, we recommend focusing on three major factors: page speed, content, and mobile friendliness.

What are the 11 SEO ranking improvement steps?

So, if you're looking for easy solutions to increase your SEO rankings, this guide is for you.
  • Get Your Website Listed in Featured Snippets.
  • Increase the speed with which your website loads.
  • Make assets that can be linked together.
  • Take use of more SERP real estate.
  • Keywords with a high commercial intent should be targeted.
  • With This Simple Step, You Can Increase Dwell Time.
  • Make use of sitelinks.

What are the ranking variables for Google SEO?

  • Content of the highest calibre.
  • Backlinks.
  • Keyword research
  • The rate at which a website loads.
  • Domain Ownership.
  • Search Intent and Content Relevancy are two terms that are used interchangeably.
  • Mobile Compatibility.

What exactly is Google SEO ranking?

The position of your website in Google when a person searches that phrase or keyword is referred to as Google keyword ranking. A ranking of 1 indicates that you are at the very top. Because most search results contain 10 entries per page, if you are number 11, you are on page 2 of Google.

What are the four key SEO areas?

Each component complements and builds on the others. The more tightly linked each of the four SEO components—technical SEO, on-page SEO, off-page SEO, and content—the better the outcomes. Being aware of the links will allow us to better grasp how to use them.

What are the top 5 on-page SEO techniques?

  • Examine your webpage.
  • Conduct an SEO assessment and establish the architecture of your website.
  • SEO Checklist for On-Page Optimisation
  • Use your keyword across the page.
  • Make changes to URLs, page names, and meta descriptions.
  • Avoid keyword stuffing.
  • Make sure your term is included in the URL.
  • Keep track of the keywords and themes for each page.

What are the 200 SEO factors?

  • Factors at the page level.
  • Factors at the Site Level.
  • Domain Elements.
  • Google Algorithm Guidelines.
  • Signs of a brand.
  • Factors Influencing On-Site Webspam.
  • Backlink Elements.
  • Interaction with the user.

What exactly are SEO tactics?

White Hat SEO tactics include the following characteristics: It follows the criteria of the search engine. There is no trickery involved. It guarantees that the material a search engine indexes and ranks is the same stuff that a user sees.

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