Role of SEO in Website Ranking | Awanish Singh

In this interview story, Mentor Avanish Singh has told about the significance of SEO and its important role and function in the optimization and ranking of a website. With the help of various types of SEOs, it can improve your visibility, as well as the ranking of your website on the search engine result page (SERPs) for that particular keyword, searched.

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What is  Technical SEO?

It is a part of SEO. While designing the website, it must be noted or thought that the website is SEO friendly or not. The website is SEO friendly matters on the following terms such as website hierarchy, design aesthetic, website design, and what types of tags you are using while writing a blog or anything on the website. There are mainly two types of SEO:

On-Page SEO:

On-page SEO includes all the activities that you are doing on the site.

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Technical SEO comes under this.

Off-Page SEO:

All the activities that we do are related to our website but on different websites. It is mainly covered under technical SEO. Basically, it includes Content/blog writing as it is related to non-technical. We do SEO for content. So the content on the website must be trustworthy and has high reachability.

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Terms related to SEO

Crawling:

The main purpose of crawling is to systematically explore the web, visiting web pages and following hyperlinks to discover new content. Once a web page is crawled, the search engine bot analyses its content, including text, images, and other media. The bot may also process the page's metadata, such as title tags, headings, and meta descriptions. This analysis helps the search engine understand the relevance and context of the page's content. It's important to note that search engine bots follow certain rules and guidelines to ensure fair and ethical crawling. By crawling the web and building an index of web pages, search engines can provide users with relevant search results. You can also invite crawlers to crawl your website.

Indexing:

The process of organizing and storing information obtained from web pages in a structured manner. When search engine bots crawl web pages, they extract the content, analyze it, and then index it to create a searchable database. After saving the data, it also decides which type of data should be shown to the user.

Ranking:

Once your database is saved, you can easily see your page on whom it is ranking on SERP. There are  Google algorithms and factors to rank your website. Various factors include Keyword Planning, competitive analysis from time to time, the aesthetic design of the website, and proper use of keywords,.Google also analysis the links which are most clickable and ranks them based on user interactions.

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Ranking Page Score

It is calculated out of 100. These scores are given and determined by a third company, for example - Alexa. The various factors on which this calculation is done are aesthetic design, content should be written in the right way, proper use of paragraphs, proper use of H1, H2, and H3, etc, no link is broken, no image be broken,  should have good page 200 response, status code, no duplicity of content.t can also be calculated on other factors such as how old your website is, site density, No of pages in your site, what is the user base, trustworthy user content, etc.
 

Sitemap

Sitemaps act as a guide for crawlers. It shows a path to be moved on in the proper way. It is basically used to make the hierarchy of the page. We made sitemaps for the crawlers that these pages should be crawled on the basis of the priority that we made in it. We prioritize the pages by giving links to them.For more information

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Google Webmaster

Also known as Google Search Console. With the help of this, you can manage your sitemap, can see how many pages are crawled and indexed, check the performance of your website, see the errors, and validate the schema as well as rich text. The main use of this tool is that if a user has performed black hat SEO, Google would take manual action and report it to you here.
 

Excess use of schema

Overuse of schemas on your website will confuse Google. There are various types of schemas. Every schema has different qualities and uses. Schema also guides the crawlers that this blog is of that particular. For example, this is the table of content, news, sports, organization, etc. The schema should be proper and validated.

SEMRUSH

The above procedure is done manually. But to perform all the above procedures with automation, SEMRUSH is a one-stop solution for all. It gives detailed strategies on the basis of your competitor. It gives comparative study and analysis including the technical SEO. There are similar tools used in the industry such as AHRES, and SITEBULB.

SITEBULB

It is a big tool. When any user puts a website on crawling, SITEBULD crawls the website as a crawler and tells the factor related to algorithms. It also suggests how to solve it and how to work on the website errors. These tools work on an automation mechanism.

Role of Backlinks in SEO

Backlink means whenever another website gives links to your website on its platform. Now Google has changed its algorithm related to this, Now Google will more importance on those websites which have got backlinks from government organizations/ RG sites because such organizations have already high authority as well as popularity on the search engine.

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What is the role of SEO in website ranking?

SEO (Search Engine Optimization) plays a crucial role in improving a website's ranking on search engine results pages.

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