Top 10 SEO Courses for Career Growth in Journalism and Digital Media

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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SEO is an abbreviation for search engine optimization. It is the process of making efforts to improve the ranking of a web page or piece of content on Google. In other words, search engine optimization is the act of optimizing a piece of content on the internet so that search engines such as Google display it towards the top of the website's results when a person searches for something.
Boost your Skills by learning: Digital Marketing
Table of Contents:
1) What Exactly Is SEO Certification?

2) SEO Courses for Career Growth in Journalism and Digital Media

What exactly is SEO Certification?
Educational systems, online advertising consultancies, and numerous other SEO-related organizations provide SEO certificates. SEO certifications are given out after completing the evaluation after a certain course.

Source: Safalta

Although there are no university degrees in SEO, certificates are a popular approach to demonstrating your understanding of SEO fundamentals. Particularly if you are just starting as an SEO professional. In this article, we will look at the greatest free and paid SEO certifications. Continue reading.

Download these Free EBooks: Introduction to digital marketing
SEO Courses for Career Growth in Journalism and Digital Media:
1) Yoast offers all-around SEO training:
The All-around SEO Training is a basic, easy-to-understand video course created by the authors of Yoast, the world's most widely used WordPress SEO plugin. Over three hours of video are divided into 39-minute pieces throughout the course. Yoast SEO pros, including its founder Joost de Valk, teach the lessons. Throughout the course, you may test your knowledge with many quizzes that will help you practice your newly acquired information. Each quiz requires at least an 80% to pass. You will receive an SEO certificate upon completion of the course. In addition, you will be able to download actionable PDF files for future reference.
2) Beginner's Guide to Search Engine Optimisation (Google Developers):
The finest SEO training is Google's official manual, which is the most suggested resource for anybody new to SEO. This article gives an overview of the recommended practices for your website's On-page SEO, Off-page SEO, and technical SEO. So, if you're interested in delving into the complexities of Google search for your company and clientele, this tutorial is for you.

What You'll Discover:
You will begin by studying the fundamentals of On-page SEO, including step-by-step instructions on how to get your site listed on Google and help it identify your content by establishing a sitemap. Next, we'll look at how Google (and consumers) interpret your content by constructing unique URLs. Following that, we'll go through how to make Google (and users) comprehend your content by using unique titles and snippets, meta description tags, header tags, and structured data markup.

Finally, you will discover the significance of making your website engaging by utilizing tools such as Keyword Planner and the Performance Report. The main difference between SEO and advertising that is paid for is that SEO involves "organic" classification, which means you do not pay to be in that location, optimize your images with the right elements, and best practices for making your site mobile-friendly so that it can be accurately indexed. Finally, this book discusses off-page SEO tactics, which include advertising your website and reaching out to folks in your site's target audience.
3) Coursera:
Coursera is the world's largest online learning platform.  It allows anybody, from anywhere, to access online classes. It offers degrees from prestigious institutions and organizations. This is one of the greatest resources for learning SEO. The good news is that an SEO certification course is available here.
  • An Overview of On-Page SEO
  • An Overview of Off-Page SEO
  • An Overview of Technical SEO
  • Theory and research are keywords.
  • This Course and the Complete Specialisation
  • Programming Assignments with Grades
  • Readings for Self-Paced LearningQuizzes for Practise & Course VideosAssignments that are graded and receive peer feedback
  • Certificates that can be shared
  • Quizzes with Grades and Feedback
4) SEO Tutorials from Ahrefs:
In this free instructional collection, you will be able to learn from SEO expert Sam Oh of Ahrefs, one of the world's leading SEO tools. You will study advanced SEO tactics beginning with the fundamentals. If you are already familiar with the fundamentals, you can go to the following topic. Sam Oh is not just an SEO specialist, but also an excellent teacher who makes learning fun. The Beginner's Guide to SEO, for example, is often updated and free material with actionable instructions and articles to boost your Google Search rating.
5) Social Media Optimisation:
This is one of the SEO training programs that believes that strong SEO can bring social media channels to life. You discover the tricks of the trade for increasing 10x visibility for postings on sites like LinkedIn, Facebook, and Twitter. The course includes real-world examples and tried-and-true tactics that you can put to use right away.
Duration: 39 minutes and 51 seconds
Topics covered include:
  • Google and Bing SEO ranking factors
  • Business-to-Business Social Media SEO Channels (Business-to-Consumer)
  • Social media account or profile optimization
  • Creating and disseminating optimized social media content
6) The Moz Academy:
Moz Academy is the ideal place to obtain SEO certification. This is a well-known digital instructional academy. They are excellent at SEO. They provide most SEO courses.
Course Highlights:
This course painstakingly discusses the scenario in terms of SEO basics. It gives pupils the knowledge they need to start their missions. They arranged the entire course into six units. They are as follows:
  • Learn the Fundamentals
  • Create Keyword Strategies
  • Implement On-Page Optimisation Techniques
  • Create Powerful Link Strategies
  • Develop Effective Reporting Strategies
  • The Final Exam
7) SEO Marketing Tools:
A plethora of SEO tools are available in today's rapidly expanding industry. These courses are suitable if you want an SEO certification that covers the fundamental SEO tools such as Google Search Console, Screaming Frog SEO Spider, SEMrush, Siteliner, Google Keyword Planner, and others. This SEO course certification examines the benefits and drawbacks of various technologies.
Duration: 1 hour and 36 minutes
Topics covered include:
  • SEO technical tools
  • Google search engine
  • Google Diagnostic Instruments
Read More: 
1) Entry-Level Conversion Rate Optimization Salary in India: A Comprehensive Guide
2) The Power of Conversational Keywords in Effective Communication

8) Udemy:
Udemy is an online learning portal with over 155000 courses and 40 million students. Udemy is a platform that allows instructors to develop online courses on their favorite subjects. They produce these courses using Udemy's course development tools.
9) Bastian Grimm (Semrush Academy) teaches a technical SEO course:
My fourth recommendation is for Technical SEO training with Bastian Grimm, a Semrush Academy specialist. This thorough course with a free certificate will provide you with a full understanding of technical SEO, including subjects such as internal linking, crawling and indexation, HTTP response, log files, web performance, and technical SEO tools. Although no prior expertise is necessary, an elementary knowledge of SEO and web development may be beneficial. Internal Linking: Learn about internal linking within website pages, how to prioritize relevant links, how to use link hubs, multiple linking, and the best practices for nofollow links. This is an excellent curriculum for individuals who want to begin studying technical SEO.
  • Advanced Crawling and Indexation
  • Crawling and Indexation
  • International SEO
  • Technology
  • HTTP Response Codes
  • Web Performance
Read More:
1) Instagram Story Ads on Social Media: Step By Step Guide
2) How AI will Create More Jobs in India by 2025

10) International Search Engine Optimisation:
If you want to attract foreign visitors to your internet presence, this international SEO certification is the correct choice for you. This course will assist you in designing and implementing an effective international SEO strategy. It has a lot to offer, from establishing target markets to optimizing your website for multiple nations and languages.
Duration: 1 hour and 25 minutes
Topics covered include:
  • International Search Engine Optimisation
  • Making use of local and regional concerns
  • Ensuring that key functionality is available throughout the world
  • What search engines do with multilingual material
  • Using Hreflang to optimize
  • Meta tags are used to define target languages and locations.
  • International SEO using Google Search Console
  • International SEO On-Page and Off-Page Factors
  • Handling localization and foreign content targeting
  • Content translation best practices
  • Understanding the importance of international keyword considerations
  • Using off-site characteristics to improve international SEO
  • International SEO Performance Evaluation
  • International audience evaluation using segmentation
  • Effectively reporting international SEO performance

SEO certifications are offered by educational institutions, internet advertising agencies, and a variety of other SEO-related organizations. SEO certificates are awarded after passing an evaluation at the end of a certain course. Although there are no university degrees in SEO, certifications are a common way to demonstrate your knowledge of SEO basics. Especially if you are just getting started as an SEO professional. This essay will examine the best free and paid SEO certificates. Continue reading to learn more.

Read More: Top 5 Digital Marketing Colleges in the World

Which is better, SEO or digital marketing?

Semrush Academy is the best free option.
  • The Beginner's Guide to SEO is the best option for newcomers.
  • SEO Training Course is the best option for digital marketers.
  • Specialisation in Search Engine Optimisation is the best overall.
  • SEO Starter Guide is ideal for developers.
  • The Blueprint Training is ideal for advanced training.

What is the ideal degree for SEO?

There are no specialised higher degree programmes designed particularly to teach SEO. SEO managers, on the other hand, frequently have a bachelor's degree in marketing or a related subject. Continue reading for step-by-step directions on how to begin your career as an SEO manager. Earn a marketing bachelor's degree.

What exactly is SEO in digital media?

SEO stands for Search Engine Optimisation, and it is the act of optimising a website's technical setup, content relevancy, and link popularity so that its pages are easier to locate, more relevant and popular to user search queries, and, as a result, search engines rank them higher.

What is the wage for SEO in digital marketing?

An Entry Level SEO with less than three years of experience gets an average annual income of 2.4 Lakhs. An experienced SEO with 10-20 years of experience makes an average compensation of 8.9 Lakhs per year. A mid-career SEO with 4-9 years of experience earns an average pay of 4.7 Lakhs per year.

Is SEO a full-time job?

In reality, when it comes to paid advertising, handling Google advertisements, Bing Ads, and Facebook advertisements is a full-time job in and of itself. After spending time correctly setting up the accounts, someone performing paid advertising should concentrate on optimising the SEO efforts on a regular basis.

How can I get started with SEO?

How to Become an SEO Professional
  • Improve your abilities.
  • Take a class and become certified.
  • Learn how search engines index and crawl content.
  • Gain insight into what search engines appreciate.
  • Understand SEO techniques and approaches, as well as why they are important.
  • Investigate the subject.
  • Discover an approach or tool that works for you.


Is SEO considered a digital skill?

As a result, she believes that digital marketing abilities will be in great demand for anybody searching for freelance employment or a side hustle. Social media marketing, email marketing, and lead creation are examples of these. Search engine optimisation, or SEO, is also included.

What is the highest SEO pay in India?

In India, the average beginning salary for an SEO Specialist is roughly 1.8 Lakhs per year (15.0k per month). A minimum of one year of experience is necessary to become an SEO Specialist. A SEO Specialist may make up to 8.0 Lakhs per year (about $66.7k per month).

What is the average SEO pay in India?

Salary of an SEO Specialist in India. In India, the average monthly compensation for an SEO Specialist is 38,500. In India, the average additional cash compensation for an SEO Specialist is 15,500, with a range of 5,000 - 44,000.

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