How to do Podcast Analysis: Podcast Analytics Lookout

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Tracking your podcast's metrics may provide you with vital information about the performance of your material and how it is being received by your audience. You'll be more equipped to provide quality material for your audience and develop your community over time if you analyze important data like consumption rate, unique listeners, and reviews. With so much data available today, it may be difficult to determine which indicators are most critical to monitor. We'll go through some of the most critical indicators to track as a podcaster in this guide to transforming your podcast statistics into action items. Boost your Skills by learning: Digital Marketing

Table of Content:
1) How should I evaluate a podcast? 
2) What Podcast Analytics Should You Track and How?

How should I evaluate a podcast?
1) What is the nature of this podcast?
This is critical to consider because:
  • News and documentary podcasts, like news articles and documentaries, must adhere to specific norms and conventions in order to ensure authenticity and ethics.
  • News and documentary podcasts do not operate in this manner: they must be fair, perceptive, and impartial in their reporting.
  • This is not always true for theatrical or dramatic podcasts, which might be deemed fiction. These podcasts have more leeway to embellish the truth for dramatic effect.
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2) Harmony:
To avoid bias, a podcast, like a news story, should balance all sides of a topic.

Source: Safalta

Consider the following factors:
  • How complex is the information supplied (many theories about an item under consideration versus only one theory)?
  • The amount of time spent on either side of a debate
3) Bias:
A podcast should be objective. In order to evaluate bias:
  • Is there anything you can uncover about the narrator or the group they may be representing?
  • Take note of the narration's wording, which is frequently selected with care.

4) Individuality:
A good podcast should let the listener know and understand the podcaster's own feelings, tastes, and opinions on a certain problem or subject. Can you tell what the podcaster thinks about the topic? How does this come across? What is the consequence?

5) Personal viewpoint: 
In podcasts, the podcaster's opinions should be balanced with facts. To determine whether your selected podcast is accomplishing this, consider whether:
  • The podcaster gives precise reasoning that is supported by reliable evidence.
  • The topic must be fairly depicted in order for a tale to be ethical. Ethical podcasts typically rely on pre-existing interviews, facts, and material. A respectable podcast will also incorporate information from credible sources.
  • Use your critical thinking abilities to determine if the logic for the viewpoints given (as well as those voiced by people they may interview) is sound.
  • Representation, Ethics, and Credibility are all important considerations.
  • Is there any evidence of this in the podcast you're listening to? How did you find out?
6) Can you verify the facts presented by the podcaster?
Remember that the hard element of establishing credibility with a personal interview is that human sources may not recall specific facts or may even lie. A good podcast delivers these conversations objectively and thoroughly examines their material in order to provide an objective story.
What Podcast Analytics Should You Track and How?
We understand. Numbers may be frightening! We'll walk you through all of the metrics you should be aware of and what they signify. Begin with the video below, then continue reading to learn all you need to know about podcast statistics.

1) Over time, the number of listeners and downloads for each episode:
When comparing unique listens and total listens, keep in mind that "total listens" are tracked each time someone pushes the play button, unless you're utilizing a unique listener report. So, if you have a large number of listens, it may indicate repeat listens or individuals listening to episodes in two (or more) sittings, rather than that your audience has expanded.

Furthermore, keep in mind that subscriptions and downloads do not always imply that the user has listened. Instead, seek recurring themes in listener peaks, make content modifications when episodes underperform, and do more of what works. Always be aware of outliers and dramatic changes in your statistics, as with any data. For instance, a recent data inflation issue with podcasts on Apple Watches revealed significantly higher download rates.

2) Demographics, geographic location, and device type:
Use this to find locations for live events and to pitch local companies for sponsorships for further revenue options. At the same time, you must understand how people are listening. Learn about your listeners' device type and system, and use this information to deliver further value to them.

If they're listening via YouTube, for example, you can simply generate extra material like video and live podcasting utilizing Riverside's virtual recording studio. If they're listening on a home speaker, your audio SEO must be up to grade to guarantee that speech recognition software can find your podcast. Finally, ensure that the necessary CTAs for your listeners' favorite platforms are visible on your website or podcast hosting site. Make use of the advertising options provided by numerous platforms.

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3) Participation of the audience:
Examine your listener drop-off rate: are consumers missing your intro or advertisements? According to studies, podcasts lose up to 35% of their listeners in the first five minutes, so make sure your podcast intro catches them! To assist captivate your audience, use Riverside's Media Board to add catchy, appropriate music and sound effects to your performance.

Use social media analytics as well as subscription or contribution site analytics to discover how your followers connect with you outside of their podcast listening channels. Make an effort to interact with them in the comments area to demonstrate how much you appreciate their help.

4) Internet traffic:
Finally, examine how visitors reach your website. Include additional blogging in your podcast marketing approach, for example, if it's through SEO blogs.
Tracking the analytics of your podcast may give you with valuable information about the performance of your content and how it is being perceived by your audience. If you evaluate critical statistics such as consumption rate, unique listeners, and reviews, you will be better positioned to give great content to your audience and grow your community over time. With so much data accessible today, determining which indicators are most important to monitor may be tough. In this guide on turning your podcast data into action items, we'll go through some of the most important indicators to track as a podcaster.

Read More: Leveraging AI-Driven Branding Strategies to Propel Your Business Growth

How do you do a podcast analysis?

We'll guide you through each of these podcast analyzing steps:
  • Create a persona for the listener.
  • Examine their rate of completion.
  • Examine the source of your downloads.
  • Keep an eye on your Apple Podcasts rating.
  • Keep track of your average downloads.
  • Compare and contrast your episodes.


What three to five measures would you use to assess the performance of a podcasting app?

Your podcast ROI is estimated as a percentage depending on a number of parameters such as the amount of money you've put in your podcast, the number of listeners for each episode, and your consumption rate. Podcast ROI is often classified as sales, awareness, advertising, or engagement.

What are the five components of a podcast?

5 characteristics of an excellent podcast
  • Play in front of an audience.
  • Concentrate on a primary concept.
  • Display structure.
  • Timetables that are consistent.
  • Authenticity.

What exactly is podcast analysis?

Podcast analytics is the measuring and analysis of podcast listener numbers and interaction on podcast distribution platforms as well as your own web pages.

What are the key performance indicators for podcasts?

KPIs for podcast advertising. You may wish to measure downloads, listens, impressions, reach, frequency, CPM, CTR, and conversion rate depending on your objectives. Downloads are the number of times listeners download your podcast episodes, whereas listens are the number of times your podcast episodes are played.

What exactly is a podcast strategy?

A podcast content strategy is a strategy for creating, publishing, and distributing podcast material to your intended audience. It entails defining your goals, finding your target audience, developing material that appeals to them, and advertising your podcast to gain exposure.

What are metrics' three A's?

Actionable, Reachable, and Auditable. Compare your current metrics against the three "A"s of good metrics: actionable, accessible, and auditable.

Maintain a concise and entertaining episode length. A good podcast episode requires you to keep your audience's attention. Most podcast listeners are multitasking, so their attention span is substantially shorter. As a result, it's critical to keep things brief and engaging.

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