Top 10 Existing and Upcoming Career in Digital Marketing

Nikesh Kumar

He believes that education is the key to success and wants to use his writing skills to help people learn and grow. He has written articles, blog posts, and ebooks on a variety of educational topics, including history, science, and language arts, and has 3 years of experience.

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Everyone knows that a career in digital marketing in India has been good from the beginning because India is a developing country, and the population in India is very high compared to other countries. You can see in India daily that new startups started. Due to the high population in India, there are all kinds of audiences here. Companies have many ways to target people in India like on the basis of the interest of the people, on a demand basis, and on a behavioural basis. A special kind of advertisement is required for all these, which comes from digital marketing.

Source: Safalta.com

The biggest advantage of digital marketing is that Digital marketing reaches the information audience of your products and services at a very affordable rate and achieves your marketing goals.

Now let's talk about career and growth in digital marketing if the data is seen of India's last few years, then you will find that in the year 2015, there was a market of 47 billion digital advertising in India which has increased to 199 billion by the year 2020 and now it has been estimated that by the year 2024, this advertisement market will increase to 539 billion, day by day and year by year this market continues to grow. This shows that in today's era, a lot of money is being invested in digital channels which means that digital marketing activity is being used very vigorously. If you search for digital marketing jobs on Naukri.com, a famous job portal in India then you will find there are more than 1 lakh jobs available in different sectors of digital marketing. So, today we are going to tell you which career opportunity can be there in digital marketing.


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Table of Content: 
The Top Ten Careers in Digital Marketing:

Digital Marketing Manager
Search Engine Optimizer
Social Media Marketer
Content Marketer
Email Marketer
SEM Specialist
Automation Expert
Paid Media Specialist
Data Analyst
Web Developer


The Top Ten Careers in Digital Marketing:




Digital Marketing Manager:

Digital marketing management is a very responsible job. If you have manager quality, you can manage all your responsibility regarding your online presence, and sales by working on various marketing campaigns. In a digital marketing manager profile, you can face different challenges like research, planning strategies, creating content, make a good ads campaign.

Read more: Digital Marketing Salary for Freshers and Experienced Professionals In India 2023


Search Engine Optimizer: 

Search engine optimization (SEO) is another high-quality job in the digital marketing field. If you have the quality to improve an online work or content, manage and upgrade data from time to time to rank higher in search engines such as Google. If you can find mistakes in any work and you have the quality to improve it then you can do search engine optimization work well.

Social Media Marketer: 

Social media marketing managers manage running a marketing campaign on social media platforms to promote a company’s product or services. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with their customers, and announce new products or services. If you are good to use social media then you should definitely try to make a career in this field.

Jump up to this article: Social media marketing 2023: Job Role, Salary and more


Content Marketer:

A content marketer
is another responsible profile in which you have to manage brand identity, manage inbound marketing strategy and also be responsible for growing an online community and tracking that community’s growth.


Email Marketer:

If you have a well-written quality, easy to write a good email, also good in data analysis then you have a good job profile that is an email marketer in which you have focuses on preparing email lists, creating good emails, and generating leads through your written communication. You have to manage an email marketing campaign, sending graphic requests to clients. As an email marketer, you are responsible for many activities like planning, developing, implementing and maintaining the overall email marketing strategy.

Grow your career in digital marketing: Click here to Enrol Now.



SEM Specialist: 

Search Engine Marketing specialist is a person who is responsible for web marketing, web analytics, content strategy planning, link building and keyword strategy. If you are an SEM then you have to improve your technical knowledge to come up with high-quality SEO and ppt strategies.

Automation Expert: 

Automation expert is another high-quality work in which you have to apply various designs and document the automation test strategy. As an automation expert, you have to create an automation test plan and also manage also focus on performing analysis and research to determine the weakness and strengths of existing systems.


 

Paid Media Specialist then you have to manage external marketing efforts like pay-per-click advertising, good content, display and social advertising strategies across both B2B and B2C businesses. Paid media is another way of revenue growth.


Data Analyst:

If you want to do work as a data analyst then first of all you should have a good knowledge of statistics and mathematics. If you have a logical mind then you can try for the profile of data engineer, quantitative analyst, data analytics consultant, operations analyst etc. There are some ways to analyze digital marketing data like sales revenue, customer retention rate, cost per click, site traffic, and conversion rates. Data analytics plays an important role in digital marketing.


Web Developer:

A web developer's job is to create websites and web development is another logical work in which you have to improve your computer literacy, numeracy skills, and excellent problem-solving skills. many web developers are also responsible for the website's performance and logical approach to work.

Digital marketing is a rapidly growing field, and there are many career opportunities available.

Social Media Marketing
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Influencer Marketing
Growth Marketing
Video Marketing
Virtual and Augmented Reality Marketing

Download digital marketing e-books now: Get your downloaded ebook here

What is Digital Marketing?

In India, there are two types of marketing first is Traditional marketing in which TV, newspaper, hoarding, banners, billboards etc. By doing this you deliver your product or services to your audience, and another way is digital marketing. Nowadays there is such a time that since the revolution of the internet has come since then your maximum audience is available on phones and laptops so at this time there is no requirement for you to give any kind of advertisement in a newspaper or on TV.
Now you can reach your target audience digitally. Digital marketing is the marketing of your products and services through the digital medium and the process of converting your product information to people is called digital marketing.
 

Who should opt for the digital marketing?

If we talk about digital marketing then people often get confused that which career path we should choose in this because there are many different domains in it. The biggest feature of digital marketing is that it has something for everyone, if you do not know everything, you must know something. There are multiple options available in digital marketing a person who is an expert in writing can work as a content writer, one who likes social media can become a social media manager, the one who knows coding can do website development work, if someone has more interest in social media, then you can also do the part of SEO & SMM and if you have creativity, then you can also do graphic design work. In this way, you can see that there are multiple domains available in which you can easily work according to your interest. One more thing Digital marketing is a dynamic industry, so there are always updates coming in it so you also have a requirement to stay updated in this, you will have to keep updating your skills day by day.
 

What are the different types of Digital Marketing?

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing
E-commerce Marketing
Graphic Designing
 

What are the Skills needed for Digital Market?

Which skills are in demand for digital marketing in today's era? If we talk about any data, then 93% of the online interactions are through Google searches. So for this, you have to prepare an SEO-friendly website, you have to create a web page and also have to write SEO-friendly content. Fundamentally when you search a keyword on Google so there are some websites which come in the organic top results and there is something which is paid. Your work is done in both these parts that are how are you structuring the website? And how you are doing SEO on this website? So that it comes in the organic search result.
Digital Marketing is an amalgamation of innovation, creativity, and analytics, one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.
 

Why important to make a career in digital marketing?

Nowadays you can see everyone do their work with the help of digital marketing. In every field, digital marketing is required whether it is grocery or information technology or finance field. In every field, people want to get fast results so they use digital marketing.
 

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