Top 12 Whatsapp Business API and Engagement Platforms

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning
WhatsApp is the world's most popular messaging app, easily surpassing WeChat, Facebook Messenger, and Telegram. You surely want to gain from WhatsApp marketing. It is now one of the most efficient digital marketing methods for engaging customers and interacting with prospects. Despite the numerous WhatsApp marketing platforms available, finding the best one is tough. Some tools are affordable and simple to use, yet they do not scale.

Source: Safalta

Others meet the needs of growing businesses, but they become prohibitively expensive. With that in mind, we've reviewed the best 12 WhatsApp marketing tools and highlighted their merits and cons to help you make an informed decision. 
Boost your Skills by learning: Digital Marketing 

Table of Contents:
Whatsapp Business API and Engagement Platforms

Whatsapp Business API and Engagement Platforms:
1) Twilio:

Twilio, a feature-rich Flex app, has been added to Facebook's list of specialist marketing partners. It provides a configurable Flex Cloud platform, but it requires some technical expertise to properly leverage its potential. You may use Twilio to build an omnichannel contact center, SMS marketing campaigns, push notifications, web chat, call tracking, phone confirmation, alerts and notifications, and more.
Download these Free EBooks: Introduction to digital marketing

2) 360dialog:

360dialog is an official WhatsApp Business solution supplier and a full messaging iPaaS solution. Through its web app, it provides entire WhatsApp Business API solutions for organizations of all sizes, industries, and sectors. In a single solution, this WhatsApp marketing platform combines analytics and ROI tracking, team inboxes, CRM connection, marketing automation, and sales intelligence.
3) WhatsApp Messenger:

WhatsApp Messenger is a full-featured Video Chat Software that caters to all market segments. WhatsApp Messenger offers end-to-end solutions for web apps. This online video chat system allows you to make one-on-one conversations, group video chats, video and voice messages, photos, and notes all in one spot.

Join WhatsApp's Potential for marketing and sales: Know More by clicking Here
4) Trengo:

Trengo is a customer interaction software that centralizes client communications across numerous mediums. It enables organizations to communicate with their consumers across several channels from a single dashboard. It also allows you to link CRM platforms like Zapier, Mailchimp, Salesforce, and others. You may use Trengo to integrate the WhatsApp Business API and have access to the WhatsApp Business Platform's functionalities.
5) Rapbooster:

Rapbooster Fundamentals WhatsApp Marketing Software is a platform that enables businesses to engage with their consumers and clients using the popular messaging app WhatsApp. Companies may use this software to automate their marketing and sales activities by delivering mass messages, establishing and managing customer lists, tracking and evaluating consumer involvement, and much more. Rapbooster Basic's major purpose is to promote customer engagement and happiness, increase revenue, and streamline marketing operations.

6) Textlocal:

Textlocal is a multi-award-winning SMS-based mobile marketing and customer interaction tool for businesses, with over 1,65,000 enterprise clients. Textlocal provides best-in-class features, powerful technology, and outstanding carrier partnerships, all backed up by unrivaled customer service.  
7) is an omnichannel platform that offers options in addition to the WhatsApp Business API. It allows you to integrate your existing support system into its environment. This makes it a viable alternative for businesses seeking full WhatsApp marketing solutions, however, it may be more expensive owing to its complexity.
8) Sendinblue:

Sendinblue is a marketing platform that uses digital marketing technologies to help businesses develop. It provides SMS marketing, email marketing, live chat, sales CRM, targeted marketing, and other services to businesses all over the world.
The WhatsApp API from Sendinblue helps organizations design marketing campaigns, deliver customized messages, scale customer service across numerous devices, and engage with new consumers.
Read More: 
1) What is Oracle Eloqua and How does it Work
2) Top 10 Web 3.0 Strategies for Business Growth

9) is a one-of-a-kind platform that automates business communication and sales on WhatsApp. Businesses may use WhatsApp to handle their whole sales process, from conversing with consumers to browsing publications, placing orders, modifying quantities, making payments, tracking goods, canceling orders, and seeking refunds. Businesses may also track leads created by WhatsApp by connecting their chatbot to their CRM, billing, and invoicing software.

10) SuprSend:

SuprSend provides a scalable notification architecture for workflow-based transactional notifications, CRONs, and engagement campaigns. Every notification API channel (SMS, Slack, WhatsApp, Email, Push, and App Inbox) is supported.
11) Verloop:

Verloop is a conversational AI platform that provides WhatsApp Business API to businesses to improve customer interactions. It supports automatic mass WhatsApp messaging, real-time monitoring and reporting, and interaction with common CRM and e-commerce platforms. The platform promises to assist businesses in improving customer engagement and support by utilizing WhatsApp as a communication channel.
12) Freshworks:

Freshchat by Freshworks is a conversation engagement technology that merges many communication channels on a single platform, allowing consumers to choose their preferred channel. With its WhatsApp Business connection, organizations can send notifications and create chatbots with little to no technical skills. Chatbots tackle frequently requested questions, allowing business personnel to focus on more complicated inquiries.

 WhatsApp is the world's most popular messaging app, surpassing WeChat, Facebook Messenger, and Telegram. If you want to benefit from WhatsApp marketing, it's important to know that it's now an effective digital marketing tool for communicating with clients and prospects. However, choosing the right WhatsApp marketing platform can be difficult. Some tools are cheap and easy to use but not scalable, while others are expensive but meet the needs of growing businesses. 

Which WhatsApp Business API is the best?

TextLocal, MSG91, Kaleyra, Ameyo Contact Center, MessageBird, PickyAssist, and DreamChatbots are the best WhatsApp Business API providers.

What are India's top 5 WhatsApp API providers?

WhatsApp Business API enables businesses to communicate with their consumers. The top 5 WhatsApp Business API providers in India are Ai Sensy, WATI, Interakt, Twilio, and Gupshup, who provide reliable and scalable platforms to let businesses interact with customers.

Is WhatsApp API available for free?

The WhatsApp API is free, however messages are paid each session under a pricing scheme known as conversation-based pricing. Because 24 hours is a long time to support a customer, you're effectively paid for the whole chat, regardless of how many messages you send.

What API does WhatsApp use?

Straight from Meta, WhatsApp Cloud API is the cloud version of WhatsApp Business API, allowing companies and developers to build on top of WhatsApp, tailor their experiences, and quickly and effectively reply to consumers.

What is the most widely used WhatsApp API?

Twilio. Twilio is a well-known WhatsApp API provider, allowing you to integrate WhatsApp messaging into their platform and communication workflows.


Which API service in India is the best?

API Seva is one of the leading API service provider firms in India, offering a wide range of APIs at very reasonable costs. API Seva, with many years of experience in API services, ensures that we provide the best in class services with competence.

What is the most often used API?

The most prevalent sort of protocol is REST APIs, whereas GraphQL is a newer protocol that enables for more efficient and tailored data retrieval. SOAP, RPC, and webhook API protocols are also useful.

What is the maximum WhatsApp API length?

Message templates can have up to 1024 characters while session messages can have up to 4096 characters. Text restrictions vary depending on the appropriate template parts. Keep in mind that URL characters count toward message length limitations. Keep your text messages and URLs inside the character limit.

Free Demo Classes

Register here for Free Demo Classes

Trending Courses

Master Certification in Digital Marketing  Programme (Batch-8)
Master Certification in Digital Marketing Programme (Batch-8)

Now at just ₹ 64999 ₹ 12500048% off

Professional Certification Programme in Digital Marketing (Batch-2)
Professional Certification Programme in Digital Marketing (Batch-2)

Now at just ₹ 49999 ₹ 12500060% off

Advanced Certification in Digital Marketing Online Programme (Batch-19)
Advanced Certification in Digital Marketing Online Programme (Batch-19)

Now at just ₹ 24999 ₹ 4999950% off

Advance Certification In Graphic Design  Programme  (Batch-8) : 100 Hours Live Interactive Classes
Advance Certification In Graphic Design Programme (Batch-8) : 100 Hours Live Interactive Classes

Now at just ₹ 15999 ₹ 2999947% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)
Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 9999970% off

WhatsApp Business Marketing Course
WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 159963% off

Advance Excel Course
Advance Excel Course

Now at just ₹ 2499 ₹ 800069% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!
Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 999985% off

Advance Excel Course with VBA
Advance Excel Course with VBA

Now at just ₹ 4499 ₹ 999955% off