100+ Video Content Marketing Statistics You need to Know

Safalta Expert Published by: Aditi Goyal Updated Fri, 22 Sep 2023 09:41 PM IST

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In 2023, content marketing will be more profitable than ever. Over the past few years, video content marketing has grown in popularity as brands look for fresh and interesting ways to connect with their audience. The share of video in the marketing pie has multiplied over the past few years, with 93% of marketers including video marketing in their overall marketing strategy. Additionally, social media companies' emphasis on releasing tools for creating video content has strengthened this trend.
You should be aware of the following 100+ video content marketing statistics. You can learn how video marketing affects customers with the help of these statistics.
  1. The fastest-growing form of marketing in digital advertising is video marketing.
  2. By 2023, 82% of internet traffic will be made up of video.
  3. The majority of the information presented in videos, according to viewers, is retained.
  4. According to a Hubspot study, 54% of video consumers are open to watching video content from their preferred brands.
  5. Over 78% of viewers watch videos every week, and 55% of them participate daily.
  6. According to OptinMonster, 72% of consumers prefer watching videos to reading about a product or service.
  7. The most popular kinds of business-related videos are webinars.
  8. Through video marketing, businesses generate 66% more qualified leads.
  9. According to WordStream, including a video on the landing page of a website can increase conversion by 18%.
  10. According to a different study, including video on a webpage lengthened users' average session times.
  11. The number of companies using video content for marketing has grown by 41% since 2016.
  12. According to a Wyzowl study, 87% of marketers say they are satisfied with the return on investment from video marketing.
  13. Revenue was generated by marketers using video marketing 49% more quickly than by businesses not using it.
  14. 95% of executives claim that if a topic is covered in both text and video, they would choose to create a video instead.
  15. On social media, videos are shared 12 times more frequently than text and images combined.
  16. At the moment, 86% of companies use videos as a marketing tool.
  17. Video consumption makes up 33.33% of all online activity, according to WorldStream.
  18. Out of all the content types, 51% of marketers claim that video content has the highest return on investment.
  19. According to a Vidyard study, by incorporating video content into their marketing campaigns, marketers were able to increase conversion rates by 34%.
  20. According to 43% of marketers, the number of customer support calls has decreased as a result of explainer videos.
  21. The use of video content can increase organic traffic by 157%.
  22. 71% of B2B marketers use video marketing.
  23. Emails with video content have click-through rates that are 96% higher than emails without it.
  24. The word "video" in the email subject line increases open rates by 19% compared to other subject lines.
  25. 54% of the subscribers prefer emails with video content.
  26. Virtual reality (VR) technology is something that 12% of marketers want to use in their video marketing strategy.
  27. Explainer videos are the most popular type of videos produced by businesses.
  28. Full-page ads with video content can boost engagement by 22%.
  29. 35% of businesses use sophisticated video analytics software to gauge the effectiveness of their video content.
  30. Businesses that use sophisticated video analytics are more likely to increase their video marketing budgets.
  31. Businesses that produced more than 50 videos per year saw a 46% increase in sales in 2020.
  32. Businesses that include video content on their websites have a 53 times greater chance of ranking on Google's first page.
  33. If there were more resources at their disposal, according to about 43% of marketers, they would produce more corporate videos.
  34. 96% of customers watched the explainer videos to better understand the product.
  35. Due to the fact that 46% of marketers believe the cost of producing videos has decreased, they have incorporated video marketing into their plans.
  36. According to some studies, viewers will put their work on hold to watch a video.
  37. 14% of marketers used 360-degree videos.
  38. The success of 360-degree videos, according to 74% of marketers.
  39. Only 2% of marketers use interactive videos.
  40. Over 90% of interactive videos are watched all the way through.
  41. Having fun while watching a video can increase purchase intent by 97%.
  42. People, on average, watch 18 hours of online videos every week.
  43. 60% of viewers, according to Think with Google, prefer watching videos online to watching television.
  44. 98% of viewers, according to Wyzowl, watch videos that describe the product or service.
  45. A whopping 84% of video viewers claim they made a purchase decision after watching a brand's video.
  46. The consumption of online video content is rising across all age groups, according to research by Limelight, with people over 46 experiencing the biggest growth.
  47. According to Social Media Week, 75% of people prefer to watch videos on their mobile devices horizontally.
  48. Daily video views on YouTube exceed one billion hours.
  49. Over 75% of videos are watched on mobile devices worldwide.
  50. Desktop users watch the vast majority (87%) of business-related videos.
  51. According to a Verizon & Publicis survey, 92% of respondents watched videos without sound, and about 50% of them used captions.
  52. 50% of viewers retained information from videos that were 90 seconds or less in length.
  53. 92% of videos watched on mobile devices are distributed to other people.
  54. Videos on social media get 48% more views than on other channels.
  55. According to a Hubspot study, 17% of marketers use social media platforms to broadcast live videos as part of their marketing plan.
  56. YouTube is the social media platform that 88% of marketers prefer to upload videos.
  57. According to the Global Web Index 2021, 16% of social media users prefer watching vlogs to reading product reviews.
  58. YouTube receives daily video uploads totaling more than 500 hours.
  59. Mobile devices are used to watch 70% of YouTube videos.
  60. For about 67% of viewers, YouTube is the channel of choice for watching videos.
  61. An average YouTube viewer spends about 17 minutes per day there.
  62. 40% of people, according to Think with Google, have bought a product they found on YouTube.
  63. More than half of social media marketers develop YouTube content.
  64. About 90% of YouTube viewers use it to find new products or brands.
  65. Mobile users who watch YouTube videos pay two times as much attention to the content as television viewers do.
  66. Google search results include videos in 62% of cases, with YouTube accounting for 80% of those.
  67. Mobile users pay 62% more attention to YouTube ads than TV viewers do.
  68. Every day, those who use Facebook watch more than 8 billion videos.
  69. Facebook users watch videos on the site for an average of 26 minutes every day.
  70. 71% of Facebook posts on accounts with more than 100K followers contain video content, according to Socialinsider.
  71. On Facebook, the videos that can be viewed vertically on mobile devices received the most interaction.
  72. Facebook has more than 500 million video viewers.
  73. More than 73% of marketers use Facebook video ads to market their goods or services.
  74. For Facebook video ads lasting 16 to 20 seconds, the conversion rate is the highest.
  75. If a company's name appears within the first three seconds of a Facebook video ad, viewers are more likely to remember it by 23%.
  76. Since 2017, Instagram video viewing time has increased by 80%.
  77. According to a YetPo study, 30% of Instagram users made a purchase after learning about the item on the social media platform.
  78. For IGTV, about 77% of marketers produce video content.
  79. According to studies, 79% of new customers that brands or companies acquired came from Instagram.
  80. Additionally, marketers assert that Instagram stories have assisted them in gaining 73% more clients.
  81. 70 percent of users swipe up to click on links that brands mention in their Instagram stories.
  82. Additionally, a study demonstrates that Instagram posts receive twice as much interaction as posts on other social media networks.
  83. Instagram stories engagement can increase by 83% when stickers are used.
  84. On LinkedIn, videos are the posts that get shared the most.
  85. Most LinkedIn users (around 80%) prefer to watch videos without sound.
  86. Wyzowl's research indicates that 38% of marketers produce video content for LinkedIn, and 75% of those marketers say their efforts were successful.
  87. In comparison to published videos, live streams on LinkedIn can increase engagement.
  88. The best results for businesses have been seen with LinkedIn videos that are between 30 and 90 seconds long.
  89. By 2025, $456 billion is anticipated to be spent on video advertising.
  90. The United States alone is expected to spend $9.95 billion on digital video advertising in 2020.
  91. Wyzowl reported that 78% of marketers saw a boost in sales right away as a result of using video marketing.
  92. Marketers spend 25% more on video marketing each year on average.
  93. The video marketing sector is a $135 billion industry in the US.
  94. Another Wyzowl statistic indicates that 82% of digital video marketers created leads using video content.
  95. Calls to action are more effective in video content, according to Forbes.
  96. One of the sectors that suffered the least damage from the pandemic was the production of video content.
  97. A survey also revealed that during the pandemic, 61% more Gen-Z and Millennials watched video content.
  98. According to Wyzowl's research, 91% of marketers believe that in this pandemic era, video content is more relevant than ever for brands and businesses.
  99. About 24% of marketers will experiment with video marketing for the first time in 2020.
  100. 70% of marketers intend to increase their budget for video marketing after the pandemic.
  101. 74% of marketers were compelled to use a video marketing strategy as a result of the pandemic.
  102. According to the Wyzowl study, 92% of marketers' plans were impacted by COVID-19.
  103. In the upcoming years, more marketers will use video content for marketing.
According to the data above, video content has aided businesses in growing their reach and sales.

Source: Safalta.com

You now have enough justification to start using video content to advance your company and brand. However, it also becomes crucial for you to pick the appropriate tools to assess the success of your video-making efforts.

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Read More: About Google Penalties

If you haven't already, you should document your content marketing strategy in 2023. According to the data, if you approach client content marketing work holistically, you could actually gain a significant competitive advantage. By this point, you ought to be eager to begin or enhance your 2023 content marketing strategy. You will be in good company if you decide to add more channels for content amplification, post more frequently, or bulk up your content. Just a beginning, these are more than 100 statistics. 

Why is video content marketing important?

Video content marketing is important because it's a highly engaging and effective way to reach your audience. It can help increase brand awareness, drive traffic to your website, and ultimately lead to increased conversions and revenue.

What platforms are best for video content marketing?

There are many platforms that are great for video content marketing, including YouTube, Facebook, Instagram, LinkedIn, and TikTok. The platform(s) you choose will depend on your target audience and the type of content you want to create.

What types of videos should I create for my brand?

The types of videos you create will depend on your goals and target audience. Some popular types of videos include explainer videos, product demos, customer testimonials, behind-the-scenes footage, and educational content.

How long should my videos be?

The ideal length of your videos will depend on the platform and type of content. Generally, shorter videos (under 2 minutes) are best for social media, while longer videos (up to 10 minutes or more) are better for YouTube and other platforms.

How can I optimize my videos for search engines?

To optimize your videos for search engines, make sure to include relevant keywords in your video title, description, and tags. You should also add a transcript or captions to your video to improve accessibility and SEO.

How can I promote my videos to reach a wider audience?

There are several ways to promote your videos, including sharing them on social media, embedding them on your website or blog, running video ads, and collaborating with influencers or other brands.

How often should I create new video content?

The frequency of your video content will depend on your resources and goals. Some brands create new videos every week or even daily, while others may only create a few videos per month. It's important to maintain a consistent schedule and focus on quality over quantity.

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