Top 12 YouTube Marketing Trends and How to Promote Them

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Because there weren't many YouTubers or businesses publishing videos on the site in the early days, it was much simpler for content producers to stand out. In 2022, there are over 15 million active video creators on YouTube, producing 500 hours of material every minute. 

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Table of Content: 
YouTube Marketing Trends and How to Promote Them:
How to Get Free YouTube Channel Promotion:

YouTube Marketing Trends and How to Promote Them:

1) YouTube Videos
TikTok became one of the most popular programs at the start of 2020, with 850 million downloads in a short period of time. With the success of TikTok, the YouTube corporation set out to create an experience similar to TikTok but for a bigger community of producers. As a result, they established YouTube Shorts, which continues to have experimental status.

The app, like TikTok, lets users produce movies up to 15 seconds long, to which they may add certain tunes and subtitles to make them popular. On the mobile dashboard, the "Explore" button has been replaced with "Shorts" due to the company's enthusiasm for the platform.

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As if that wasn't enough, YouTube has established a $100 million YouTube Shorts fund to compensate content producers. The YouTube Short has a bright future, and it is something we should keep an eye on in 2022.
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2) Live Video Feeds:

Live video is not new, but it is also not widely available. In accordance with the Sprout Social IndexTM, consumers regard live video as the third most engaging content format. Visitors also watch live videos 10-20x longer than pre-recorded material. This provides you with far more time to create an impression. Furthermore, companies may communicate with their fans in real-time, fostering community and increasing authenticity.
3) Participation in the Community:

Everyone who has been a YouTuber for more than a few months understands the value of having a community. Growing requires community involvement. Many YouTubers have recently begun incorporating "subscribers decide" videos into their regular output. Creators make judgments in these films depending on poll results from their followers.
  • My clothing is chosen by my subscribers.
  • The game I play is decided by my subscribers.
  • Subscribers decide what I eat over the next 24 hours.
  • These films allow viewers to engage with their favorite producers, even if those creators have millions of subscribers taking part in their polls.
4) YouTube Advertisements:

YouTube advertisements are not new to the site, but we have included them since they are always improving and evolving, and marketers should take use of them. To give you an idea of how important YouTube advertisements are for your company, data show that YouTube mobile marketing has an 84% higher probability of capturing customer attention than TV ads.
These are some popular YouTube commercials that you may use to promote your content:
  • In-Stream Ads: These are adverts that may be skipped after 5 seconds and are charged on a per-view basis.
  • Pre-Roll Video Ads: These are non-skippable adverts that appear before the video begins to play. They have a duration of 15 to 20 seconds and are the most cost-effective.
  • Bumper Ads: These advertisements are a hybrid of the previous two sorts; they last a maximum of six seconds and cannot be skipped.
5) Content Created by Creators:

Here's the deal. Customers will never trust brand-created content as much as creator-led content. Creators give brands a personal face and a distinctive voice. Excellent creators comprehend and communicate with their audiences, which leads to their viewers' trust. So much so that top influencers have 17% more committed YouTube viewership than media corporations. The creator economy is more than just industry jargon. Given that 87% of users feel that YouTube producers provide suggestions they can trust, collaborating with them can help you increase your audience and create trust. As a result, it's not surprising that 42% of marketers pay content makers to generate unpacking or reveal material.
6) 360 Video:

Bring it on, Metaverse. And, with it, 360-degree films, also known as immersive videos, which allow viewers to use a VR headset or slide their displays to watch a landscape as if they were spinning in a complete circle. Many people assumed the 360 would be the next great thing when it initially came out. It didn't gain traction until 2020 when the epidemic made it impossible for humans to accomplish anything.

Furthermore, the explosion in the popularity of VR over the previous two years has resulted in a fresh boom of 360 content. It's worth noting that not every video editing application includes 360-degree support. As a result, many YouTubers use software such as PowerDirector 365 to create these movies, which allows them to easily clip 360-degree footage. As you import a 360-degree movie from your camera into the PowerDirector timeline, a 360 editor opens, allowing you to add titles, stabilize the footage, and do other things.

7) Docuseries:

Docuseries are a series of connected, documentary-style videos that are published in chunks. Docuseries are videos that are published in installments. These videos are hugely popular now, and influencers and independent makers are riding the wave. Ariana Grande and Shane Dawson are two superstars that are riding high on this trend.
Docuseries feature several crossovers and concepts that compliment one another. Because docuseries are episodic, viewers are continuously on the lookout for the next installment. Additionally, find out where your viewers are streaming. In 2020, there will be a huge growth in YouTube and YouTube TV watch time on TV screens.
8) Storytelling about a Brand:

Customers enjoy tales. Companies that employ storytelling effectively connect with their audiences on the basis of shared values and experiences, and they express authenticity. Developing your brand narrative based on voice-of-customer input is one of the greatest methods to guarantee it strikes the point. Utilizing social listening technologies to track and execute on fast-changing customer expectations and preferences may help your business stand out in your sector.
9) Search Engine for YouTube

Video marketing is becoming increasingly popular as more marketers strive to capitalize on its benefits. According to HubSpot's State of Inbound research, 45% of businesses spend more on YouTube marketing compared to any other channel (HubSpot, 2021). Because of the rush of marketers on YouTube, success requires more than just innovative video recording abilities and suggested video editing tools. You need to have experience in YouTube search engine optimization to increase conversion and ROI from video content.

YouTube produces hundreds of adjustments every year, and 2019 is no exception. This is one of several improvements Google has made to the YouTube algorithm. In general, not all changes will improve your YouTube marketing approach for videos. As a consequence, in want for your YouTube videos to stick out, you will need to optimize your SEO strategy. You should be aware that you won't be able to gain direct access to some of the most important YouTube data. There are, however, several 'best practices that may be applied to match films with the evolving YouTube ecosystem.
10) AI stands for Artificial Intelligence (AI):

Although artificial intelligence is still in its infancy, there were several examples of AI-based marketing campaigns in 2022. DALL-E, for example, became viral last year. Based on written prompts, this AI program may produce graphics. Instead of purchasing stock photographs, digital marketers might utilize it to generate drawings for blog articles and landing sites. ChatGPT, another famous free AI tool, is a powerful text-based solution that can generate many types of textual material. ChatGPT is a powerful tool that can help you with everything from cracking jokes to crafting situations for short films. OpenAI, an artificial intelligence research and implementation business, owns both DALL-E and ChatGPT.  
11) The Ugly to Beautiful Challenge:

Do you work in the cosmetics or skincare industry? If that's the case, this is a trend to keep an eye on. The ugly to beautiful challenge videos are becoming increasingly popular on YouTube and other social media channels. These tutorial videos are classified as how-to videos. But, due to the focused nature of these videos, we chose to highlight this as a separate trend. The makers of the Ugly to Beauty challenge films have an extensive understanding of cosmetics and skincare products. As the name implies, YouTube producers post these films with the intention of assisting viewers, particularly those just starting out in the cosmetics industry.
12) YouTube for Television:

The TV app intends to allow you to search and utilize the YouTube app on your TV, as opposed to YouTube TV, which allows customers to watch live TV from more than 85 stations. YouTube emphasized plans to improve that feature and make it simpler to sync the mobile and big-screen watching experiences in its 2022 roadmap. Many YouTube users view videos on their mobile devices while also watching the same material on TV. Companies may capitalize on this trend by utilizing interactive YouTube features that hold viewers' attention to your material, especially long-form content.
How to Get Free YouTube Channel Promotion:
1) Develop interesting material:

There are several strategies for attracting visitors to your channel, but none of them can compensate for poor content. The truth is that no one wants to invest in bad material. Creating fascinating content that keeps people coming back for more is a crucial component to establishing an audience and motivating them to subscribe.
2) Employ short, descriptive video titles:

When visitors locate your material, the title is the first thing they see. And if it doesn't pack a punch, it may be the last. These are some general guidelines for creating excellent YouTube titles:
  • To prevent losing crucial information: Include your keyword in the first half of the title.
  • Make it brief and to the point: The names of the most popular YouTube videos are usually the shortest. Keep your title to 60 characters or fewer or it will be chopped off when shown.
  • Clickbait is not synonymous with engaging: The finest headlines provide an evident advantage or elicit an emotional response.

3) Provide genuine worth:

This may seem apparent, but it bears repeating. Excellent content is the most efficient approach to keep people interested and ranking well in YouTube searches. This is due to the fact that YouTube's ranking methodology prioritizes the viewer's experience.
Take these factors into account before posting any video:
  • What issue does this video address?
  • Is it enjoyable?
Our "Learn to Use Hootsuite in 13 Minutes" video is one of our most watched. We assisted viewers in mastering a new tool by breaking things down step by step. Offer genuine value, and you will be rewarded with genuine engagement.
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4) Consider a Q&A Audience:

Q&As are one of the most successful methods to grow a YouTube community. Solicit questions from your subscribers via comments, email, or Twitter. Create a video to respond to them. By proving to your audiences that they matter, you will boost watch length, view counts, and involvement. Furthermore, Q&As might come in handy when you're running low on content ideas. One YouTuber observed that many of her followers referred to her as their "online big sister," so she conducted a Q&A session with some of her finest big sis advice, including advice on relationships, finding new friends, and how to avoid comparing yourself to others.
TikTok quickly became one of the most popular apps, with 850 million downloads in a short amount of time. With success of TikTok, the YouTube company set out to build a comparable experience for a larger community of creators. As a consequence, they created YouTube Shorts, which is still in its early stages. The programme, like TikTok, allows users to create short videos of up to 15 seconds in length, to which they may add music and subtitles to make them more popular. The "Explore" button on the mobile dashboard has been changed with "Shorts" due to the company's passion for the platform. In addition, YouTube has created a $100 million YouTube Shorts fund to recompense content creators. 

How can I increase the number of views on my YouTube channel?

YouTube is both a social network and a search engine. YouTube SEO, or optimising your videos for search, is another popular strategy for increasing views. In other words, you want your video to be towards the top of YouTube's results list when your ideal audience types in your chosen keywords.

How can I get more subscribers?

  • Make and share movies on a regular basis.
  • Make high-quality videos.
  • Improve the quality of your YouTube videos.
  • Provide interesting and informative material.
  • Improve the visibility of your YouTube channel.

Which YouTube channels develop the fastest?

Product Evaluations. Product reviews, unsurprisingly, are at the top of our list. Product reviews, the most watched video category on YouTube, may bring in a lot of new subscribers who might not have noticed your channel otherwise.

What types of YouTube videos are most popular?

Music videos and kid-friendly material continue to dominate the most-watched video lists. When we check at the top ten most watched videos on YouTube in 2022, we see that every single one is either a music video or a children's song.

Which video has the most subscribers? Interviews. Product videos.

  • Testimonials.
  • Video Instructional Material.
  • Videos that explain things.
  • Webinars.
  • Reviews.
  • Vlogs

How do YouTubers get popular?

Utilizing data scraped from 40,000 videos, the research discovered that producers such as Logan Paul require around 11 million views on a video before it appears in the Trending area. In comparison, pieces from TV shows such As the Tonight Show just require a few hundred thousand views.

How can I gain 1,000 subscribers in a month?

  • Improve your YouTube channel.
  • Publicize your videos and channel.
  • Upload videos on a regular basis.
  • Make amazing videos.
  • Investigate YouTube's metrics.

What YouTube material is popular?

Video tutorials
They are popular because they provide a comparable type of learning experience to that which can be obtained in a classroom. Hence, whether you are a cosmetic artist or know how to utilise a certain software (such as Canva or Photoshop), you may begin making lesson videos.

What kinds of YouTube videos become viral?

According to the folks we spoke with, funny videos have the highest probability of becoming viral. This is followed by prank and challenge videos. These observations come from people whose films have gone popular.

Does YouTube pay on a monthly basis?

The payout period for AdSense is monthly. You accumulate projected earnings during the course of a month, and your earnings are finalised and deposited to your account on your Payments page at the beginning of the next month.

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