6 best digital marketing campaign tools

Safalta expert Published by: Saumya Sahoo Updated Wed, 28 Sep 2022 03:56 PM IST

Highlights

The initial for businesses that want to monitor website performance. This tool gives you a detailed view of which parts of your website are most valuable and which are performing poorly. You can analyze these insights and metrics to make improvements that lead to better business

6 best digital marketing campaign tools

1. Google Analytics

Google Analytics is a free web analytics service that allows you to track the behaviour of website users. This tool provides detailed statistics and reports on how visitors found your website, what pages they visited, what products they purchased, and where they left your website. Key metrics you can track with google analytics include: bounce rate, pages per session time, pageviews by the page exchange rate, and product sales, google analytics. It allows you to track the results of your google ads and other marketing campaigns to see the revenue and traffic performance they're generating. Google Analytics is essential for businesses that want to monitor website performance. This tool gives you a detailed view of which parts of your website are most valuable and which are performing poorly. You can analyze these insights and metrics to make improvements that lead to better business outcomes.

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2. Canvas

Canva makes it easy to create design elements on a sleek platform.

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The canvas design repository lets you pick and edit designs without any special skills to create stunning, pixel-perfect designs. Additionally, canvas offers graphic animations, infographics, and videos. Canva offers a free plan, but it's worth the investment if you want to upgrade to a paid plan.

3. Moosend

Moosend is an all-in-one email marketing and marketing automation solution that helps you set up your digital marketing strategy. From lead generation to conversions, moosend provides a form builder to create conversion popups for your website visitors. You can create promotional email campaigns using the drag-and-drop email builder. Along with segmentation and personalization, you can streamline the customer journey and give your audience a better experience. Moosend's real-time reporting and analytics capabilities allow you to track campaign performance and improve your digital marketing strategy as needed.

4. Yoast SEO

This is one of the most talked about and used WordPress plugins that help a digital marketer optimize her website to perform better in search results. Yoast SEO helps you with things WordPress can't do, like submitting sitemaps, managing keywords, creating content, and using webmaster tools. This tool has various features that help you optimize your website. Includes content analytics, description management, meta keywords, rich snippets, social features, XML sitemaps, and duplicate content management. This plugin allows you to access the Yoast SEO meta box to add a meta description and meta title for your content. Also, you don't need to install any third-party plugins for XML sitemaps. Automatically create an XML sitemap of your website and submit it to search engines. The best part is that you can protect your RSS feeds from plagiarism and content scrapers. This prevents other websites from copying your content and posting it as their own.

What is the work of Google Analytics?

Google Analytics is a free web analytics service that allows you to track the behavior of website users. This tool provides detailed statistics and reports on how visitors found your website, what pages they visited, what products they purchased, and where they left your website. Key metrics you can track with google analytics include: bounce rate, pages per session time, pageviews by the page exchange rate, and product sales, google analytics. It allows you to track the results of your google ads and other marketing campaigns to see the revenue and traffic performance they're generating. Google Analytics is essential for businesses that want to monitor website performance. This tool gives you a detailed view of which parts of your website are most valuable and which are performing poorly. You can analyze these insights and metrics to make improvements that lead to better business outcomes.

What is the work of Yoast SEO?

This is one of the most talked about and used WordPress plugins that help a digital marketer optimize her website to perform better in search results. Yoast SEO helps you with things WordPress can't do, like submitting sitemaps, managing keywords, creating content, and using webmaster tools. This tool has various features that help you optimize your website. Includes content analytics, description management, meta keywords, rich snippets, social features, XML sitemaps, and duplicate content management. This plugin allows you to access the Yoast SEO meta box to add a meta description and meta title for your content. Also, you don't need to install any third-party plugins for XML sitemaps. Automatically create an XML sitemap of your website and submit it to search engines. The best part is that you can protect your RSS feeds from plagiarism and content scrapers. This prevents other websites from copying your content and posting it as their own.
 

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