7 best steps to start content marketing as beginners.

Safalta expert Published by: Saumya Sahoo Updated Fri, 23 Sep 2022 09:06 PM IST

Highlights

What is content marketing, its types, benefits and 7 best steps to start content marketing as beginners. 

Content marketing 

Content marketing refers to the process of planning, creating, publishing, distributing, and sharing content to reach and engage your audience. As a brand or business, this content strategy can help increase brand awareness, increase sales, connect with your community, and attract prospects and customers. Content marketing is a marketing approach focused on creating and sharing relevant online assets in various formats (articles, videos, social media posts, etc.) to attract, convert, and retain specific audiences. . Click here to buy a course on Digital Marketing-  Digital Marketing Specialization Course There are two common sorts of substance promotion:
  1. Traditional types include content distributed through traditional media such as newspapers, magazines, radio, and television. This promoting technique targets a characterized group of lookers offline.
  2. Digital or web content marketing, on the other hand, is more focused on reaching an audience online and more focused on creating blog posts, videos, or social media posts.

Benefits of content marketing

  • Lower marketing costs: Content marketing can be very cost-effective, especially if you have a small marketing budget. Unless you promote your content with native ads, the main cost is the content itself (production time/resources) and the main distribution channels (search and social networks) are free.
  • Increased brand awareness: When people consume your content, they form an impression of your brand. So if they find what they are consuming helpful or beneficial, they will likely be more positive about your brand and product. You can also extend the reach of your message by sharing your content with your network. Your potential customers will want your content to be published on external websites and appear in their social news feeds.

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    You can also recognize that you are a more trusted and established source in the industry.
  • Strengthen brand loyalty: Good content can increase customer loyalty and engagement, especially if users start relying on blogs and social girlfriend accounts as their primary source of information. In this situation, your content can help solidify the relationship by giving users a reason to return to you and your channel before their next purchase.
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7 best steps to start content marketing as beginners

1. Know your audience and their weaknesses
Why are you doing content marketing? To educate your audience? Are your inbound leads increasing? Build customer relationships? Increase revenue? Identify and document the business goals you want your content marketing strategy to achieve. Also, remember to buy products based on the advice of a friend, not the seller. The best way to do that is to give them the right information. For example, if you're a skincare brand, educate them about their skin requirements and basic skincare tips before they actually introduce their products.

2. Setting/plan your goals on the SMART model 

For example, if you want to generate more organic traffic, your goal breakdown using the SMART model would be:
  • Be specific – increase blog traffic.
  • Measurable - Traffic is said to increase.
  • Allocatable – The content marketing team works according to a content calendar and writes blog posts on a regular basis.
  • Realistic – The brand has all the resources to reach this goal within the given timeframe.
  • Time-bound – Goal will be met within 5-6 months.
Once you have defined your goal, break it down to make it more realistic. Goals also determine the milestones that must be achieved in order to reach the goal by the deadline. A content marketing strategy can be developed in many ways. Each company's strategy is different because each target audience requires a different approach. Strategy development begins with the following questions: What are my goals/what results do I want to achieve? How do I prioritize them? What are my competitors doing? How will content change? Which channel best fits your brand and business? What kind of content does your target audience prefer (blogs, podcasts, videos, etc.)? See what's working and what's not, identify gaps in your content, and get an opportunity to undo your strategy if it's not working.

 

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What is Content marketing and describe its types?

Content marketing refers to the process of planning, creating, publishing, distributing, and sharing content to reach and engage your audience. As a brand or business, this content strategy can help increase brand awareness, increase sales, connect with your community, and attract prospects and customers. Content marketing is a marketing approach focused on creating and sharing relevant online assets in various formats (articles, videos, social media posts, etc.) to attract, convert, and retain specific audiences. There are two common sorts of content promotion:
  1. Traditional types include content distributed through traditional media such as newspapers, magazines, radio, and television. This promoting technique targets a characterized group of lookers offline.
  2. Digital or web content marketing, on the other hand, is more focused on reaching an audience online and more focused on creating blog posts, videos, or social media posts.

What are the benefits of content marketing?

Benefits of content marketing

  • Lower marketing costs: Content marketing can be very cost-effective, especially if you have a small marketing budget. Unless you promote your content with native ads, the main cost is the content itself (production time/resources) and the main distribution channels (search and social networks) are free.
  • Increased brand awareness: When people consume your content, they form an impression of your brand. So if they find what they are consuming helpful or beneficial, they will likely be more positive about your brand and product. You can also extend the reach of your message by sharing your content with your network. Your potential customers will want your content to be published on external websites and appear in their social news feeds. You can also recognize that you are a more trusted and established source in the industry.
  • Strengthen brand loyalty: Good content can increase customer loyalty and engagement, especially if users start relying on blogs and social girlfriend accounts as their primary source of information. In this situation, your content can help solidify the relationship by giving users a reason to return to you and your channel before their next purchase.

Describe SMART model in relation to content marketing.

  • Be specific – increase blog traffic.
  • Measurable - Traffic is said to increase.
  • Allocatable – The content marketing team works according to a content calendar and writes blog posts on a regular basis.
  • Realistic – The brand has all the resources to reach this goal within the given timeframe.
  • Time-bound – Goal will be met within 5-6 months.

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