A potent digital marketing tactic that accelerates business growth is content marketing.
You must look at several content marketing case studies if you are a content marketer seeking further suggestions and tactics to grow your clientele.
They provide a decent understanding of how corporations excelled in this field for their commercial interests and had considerable success.
7 Impact Creating Content Marketing Case Studies
Here are 7 content marketing case studies that can help you create a real impact in 2022.
1.
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Marvel Origins
Despite the fact that Marvel Comics was founded in 1939, the Marvel period did not begin until 1961.
With the release of the Fantastic Four and other superhero comics, the brand successfully attracted the public's attention.
As a result, Marvel has a plethora of well-known comic book characters, including Captain America, Thor, Iron Man, and Spider-Man.
Strategy
For Movoto Real Estate, the Mapping Marvel Origins campaign highlighted the origin stories of well-known comic book characters. The popular Marvel characters were thus linked to their home countries and places of origin all across the world by the map infographic.
Result
The direct result of the marketing was 9000 shares. The iconic Marvel comic book characters and superhero teams were the main subject of 365 stories, which was a success. As a result, the imaginative designs projected the client and their primary business—real estate—while appealing to comic book lovers. The cherry on top was placement in Yahoo, MTV, Mashable, and Nerdist.
Strategy
For Movoto Real Estate, the Mapping Marvel Origins campaign highlighted the origin stories of well-known comic book characters. The popular Marvel characters were thus linked to their home countries and places of origin all across the world by the map infographic.
Result
The direct result of the marketing was 9000 shares. The iconic Marvel comic book characters and superhero teams were the main subject of 365 stories, which was a success. As a result, the imaginative designs projected the client and their primary business—real estate—while appealing to comic book lovers. The cherry on top was placement in Yahoo, MTV, Mashable, and Nerdist.
2. Average Faces
The Average Faces of Drug Usage campaign, which included more than 100 carefully selected mugshots of people who had been arrested for drug- or alcohol-related offenses, made extensive use of visuals to highlight the hazards of drug abuse.
Six of these photographs were used in a photo series that included information, facts, and supporting statistics to highlight the dangers of drug and alcohol abuse.
Strategy
The marketing depended on images being much more attention-grabbing than text to get its point through. In order to grab the reader's attention, the compelling images illustrated visually stimulating content that was also instructional.
Result
The campaign helped the client establish authority in the addiction treatment sector. Hotshot publishers were also drawn to the idea and eager to help. The result was 9,000 shares and 250 story features, which helped the company get the exposure it wanted.
Strategy
The marketing depended on images being much more attention-grabbing than text to get its point through. In order to grab the reader's attention, the compelling images illustrated visually stimulating content that was also instructional.
Result
The campaign helped the client establish authority in the addiction treatment sector. Hotshot publishers were also drawn to the idea and eager to help. The result was 9,000 shares and 250 story features, which helped the company get the exposure it wanted.
3. Buzzstream
BuzzStream already has a strong reputation in the SEO industry, but it wants to gain even more.
And as more businesses jump on the content marketing train, their USP is managing an ever-growing volume of material.
As a result, BuzzStream's expertise is being used by thousands of companies to develop relationships with influencers, increase traffic, raise awareness, and boost search results.
Strategy
The goal of the marketing strategy was to establish BuzzStream as a specialist thought leader.
As a result, the initial campaign, which was based on research, concentrated on boosting search engine exposure in order to establish a long-lasting relationship with the target demographic.
Result
BuzzStream used 320 featured stories to establish industry credibility after the campaign's success. A record-breaking amount of shares were created by the research-driven campaign, and the online content increased website conversions.
Result
BuzzStream used 320 featured stories to establish industry credibility after the campaign's success. A record-breaking amount of shares were created by the research-driven campaign, and the online content increased website conversions.
4. Salesforce
CRM (Customer Relation Management) products with an emphasis on marketing automation, customer service, analytics, and application development are Salesforce's area of expertise.
They also produce web series in addition to other live-streaming projects.
Salesforce also generates exhaustively studied reports for industry-specific sales and marketing information.
Strategy
The Salesforce campaign theme attempts to increase audience engagement and natural viewership. The business also aims to stand out and contact the appropriate people at the right time. Salesforce must be promoted as a reliable and authoritative data source, for this reason.
Result
The substantial increases in Linkedin engagement and 20 percent more report downloads demonstrate Salesforce's widespread success. As a result, the business has strengthened its position in front of its rivals by having the ability to convert.
Strategy
The Salesforce campaign theme attempts to increase audience engagement and natural viewership. The business also aims to stand out and contact the appropriate people at the right time. Salesforce must be promoted as a reliable and authoritative data source, for this reason.
Result
The substantial increases in Linkedin engagement and 20 percent more report downloads demonstrate Salesforce's widespread success. As a result, the business has strengthened its position in front of its rivals by having the ability to convert.
5. SAP
SAP is a software corporation with headquarters in Germany that specializes in enterprise software to manage client and commercial relationships.
With clients in 190 nations, it has a global footprint.
As a result, SAP wanted to engage its worldwide clientele with sector-specific information.
Strategy
The campaign's concept was the use of digital transformation to stand out in a crowded market and connect with people through useful content. Preventing the massive campaign from spiraling out of control was the challenge. The promotion campaign consequently resulted from creating certain material and associated themes.
Result
Along with growing digital hubs, the complement of business-specific content reached 19 different industries. White papers, films, infographics, blogs, surveys, and email promos all contributed to the campaign's lasting effect.
Strategy
The campaign's concept was the use of digital transformation to stand out in a crowded market and connect with people through useful content. Preventing the massive campaign from spiraling out of control was the challenge. The promotion campaign consequently resulted from creating certain material and associated themes.
Result
Along with growing digital hubs, the complement of business-specific content reached 19 different industries. White papers, films, infographics, blogs, surveys, and email promos all contributed to the campaign's lasting effect.
6. Walmart
The largest retail corporation in the world, Walmart has been in business since 1962 and aims to give customers regular discounts and helpful service.
Global retail store expansion in major cities is one of the key business goals.
Nearly 100 million people currently shop at Walmart stores.
Strategy
Walmart's marketing tactics have changed in line with its defining principle of consistently low costs. As a result, the business makes significant profits by using a cost-leadership strategy. As a result, Walmart provides customers with inexpensive costs by making large purchases. Additionally, it fits in perfectly with the business's "customer is king" theme.
Result
Walmart thus provided goods and services to other companies in addition to direct sales to consumers. Walmart has also acquired 28 companies, including Flipkart in India. In addition, the acquisition enables Walmart to capitalize on its leadership in lucrative industries.
Strategy
Walmart's marketing tactics have changed in line with its defining principle of consistently low costs. As a result, the business makes significant profits by using a cost-leadership strategy. As a result, Walmart provides customers with inexpensive costs by making large purchases. Additionally, it fits in perfectly with the business's "customer is king" theme.
Result
Walmart thus provided goods and services to other companies in addition to direct sales to consumers. Walmart has also acquired 28 companies, including Flipkart in India. In addition, the acquisition enables Walmart to capitalize on its leadership in lucrative industries.
7. Microsoft
Microsoft is a US-based technology business that offers cloud computing, software development, and associated services.
However, since its founding in 1975, its dominance in operating systems has been apparent.
The third-highest global brand worth is a result of its new motto, "Your potential our passion."
Strategy
The STP model is central to Microsoft's marketing approach, which works in its favor. The corporation divides the market with the aid of segmentation, targeting, and positioning in order to promote its products with precision. As a result, Microsoft actively engages in social media marketing to promote its goods in the online space.
Result
Microsoft's push into social media is a smart move for reaching urban consumers. The business discovers a sizable captive audience here. They consequently have 3.2 million followers on Instagram and almost 14 million followers on Facebook, respectively. Additionally, social media algorithms continue to publish photographs and videos to broaden their audience and gain additional followers.
YOU MAY LIKE TO READ MORE:
15 Content Marketing Tips to Market Your Business
History and Purpose of Content Marketing
9 Reasons Why Video Advertising is The Next Big Thing
Strategy
The STP model is central to Microsoft's marketing approach, which works in its favor. The corporation divides the market with the aid of segmentation, targeting, and positioning in order to promote its products with precision. As a result, Microsoft actively engages in social media marketing to promote its goods in the online space.
Result
Microsoft's push into social media is a smart move for reaching urban consumers. The business discovers a sizable captive audience here. They consequently have 3.2 million followers on Instagram and almost 14 million followers on Facebook, respectively. Additionally, social media algorithms continue to publish photographs and videos to broaden their audience and gain additional followers.
YOU MAY LIKE TO READ MORE:
15 Content Marketing Tips to Market Your Business
History and Purpose of Content Marketing
9 Reasons Why Video Advertising is The Next Big Thing
What are case studies in content marketing?
A case study explains the steps your company took with a client to assist them get the outcomes they wanted. It provides facts to support your claims and demonstrates to other consumers that your good or service actually works.What are examples of content marketing?
A few examples of content marketing are instructive articles, e-books, films, amusement, and webinars that address specific concerns customers have and offer them something they can not find anywhere else. It is the best approach to make your goods, no matter how basic, stand out from the competition.
Why is content marketing booming?
By fostering meaningful connections with their consumers, content marketing enables marketers to increase sales. Gaining the confidence of those who benefit from your content and, consequently, their reputation, enables you to build a devoted following of individuals who want to learn from you and invest in you.
What are the four keys to content marketing?
The content marketing funnel comprises four stages: awareness, assessment, decision to buy, and delight. The material that is delivered to the consumer at each stage should have a purpose that is specific to that stage in the customer's journey.
