Best Infographic Statistics You Must Know in 2023

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Visual search is preferred by 62% of millennials over any other tool. Google Search, Images, and Maps account for 92.96% of global internet traffic. Images in posts have a 650% greater engagement rate.  Boost Your Skills by Learning: Digital Marketing

Table of Content:
1) Statistics on Infographic Usage
2) People's Interactions with Infographics:
3) Statistics on Infographics in General: 
4) New Visual Marketing Trends:

Statistics on Infographic Usage.
It is obvious that infographics are popular, but the issue is, how, when, and for whom are these infographics being used? I'll try to answer these queries using facts and statistics in this part.
  • 60% of firms utilize infographics as part of their content strategy.
  • Social media infographics are created by 55% of marketers more than any other visual medium.
  • Infographics are used by 62% of content authors twice a week.
  • Instagram and LinkedIn are the two most popular social media sites for sharing infographics.
  • Infographics are used in 65% of firms' content marketing strategies.
  • Infographics are used for ALL marketing objectives by 56% of professionals.
  • According to an infographic global survey, 84% of individuals found infographics to be really useful.
  • According to an infographic global survey, 84% of individuals found infographics to be really useful.
  • Colored infographics can increase a reader's attention span and comprehension by 82%.
  • In the United States, 39.7% of marketers utilize web tools to produce infographics and other sorts of visuals.
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People's Interactions with Infographics:
  • When accompanied with a relevant infographic, readers recall 65% of the content.
  • A message in color is more likely to be accepted by 55% of readers than one in black and white.
  • This section focuses on how people engage with infographics on the internet. This section will assist you in optimizing your infographic campaign to the greatest extent feasible.
  • When encouraged by graphics, users are 30 times more likely to start a payment.
  • Colored infographics have an extremely high motivation rate (80%).
  • If an infographic is included in a link, 45% of internet users will click on it.
  • 50% of people are more interested in material that includes visuals.
  • According to MIS research, individuals are 43% more convinced when they view a graphical representation of any issue.
  • People who get their health information in the form of infographics are 2.84 times more likely to grasp their condition.
  • 70% of users say content marketing strategies make them feel more connected to the firm.
  • 67% of users believe that providing brief but detailed pictures is more important than text.

Statistics on Infographics in General:
  • Infographics account for 78% more information retention.
  • Infographics are 60 times faster to process than plain text.
  • Here is a collection of various yet essential infographic facts.
  • Visual content consumes more than 10% of the budget in 65% of firms.
  • Almost 37% of users click on the first infographic link.
  • 43% of marketers believe one of the most difficult aspects of their work is producing consistent high-quality graphic material.
  • Infographics are 28% more likely to help businesses discover the information they need.
  • Infographic-heavy posts generate 178% more inbound backlinks.
New Visual Marketing Trends:
  •  (HubSpot)56% of marketers want to boost their TikTok spending in 2023.

    Source: Safalta

    (HubSpot)on 2023, 24% of marketers want to invest more on video than in any other media.
  • 90% of marketers who use short-form video want to raise or maintain their expenditure next year, while 21% intend to use short-form video for the first time in 2023.
  • (HubSpot)Mobile devices account for 65% of all web traffic. (Similarweb)By 2023, 40% of marketers expect to prioritize mobile-friendly website design.
  • (HubSpot)One-third of marketers want to discontinue the use of NFTs this year. Furthermore, 29% intend to discontinue promoting in the Metaverse and audio chat rooms.
  • Statistics from Social Media for Visual Content Marketers Facebook is the most widely utilized social media site, with 64% of marketers using it.
  • It also offers the highest ROI when compared to other the web sites.
  • 56% of customers interested in the metaverse want to watch TV and movies there, according to HubSpot.
  • (Business Instagram)In 2023, 26% of marketers want to use TikTok for the first time, and 16% intend to invest more in TikTok than in any other social media platform.
  • (HubSpot)70% of Instagram users do not mind viewing advertisements when watching videos on the platform.
  • (HubSpot)31% of marketers will utilize YouTube Shorts and Instagram Reels in 2023.
  • (HubSpot)35% of users chose short narrative-styled Stories featuring images, videos, and text as their preferred Instagram Story type.
  • With 95% of American teenagers ages 13 to 17, YouTube is the most popular social media platform among teenagers.
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  • YouTube is the most prominent social media website among teenagers, with 95% of 13-year-olds in the United States using it.
  •  (Pew Research)As of 2022, the greatest demographic of Instagram users in the United States was between the ages of 18 and 29, accounting for 71% of Instagram's user base in the United States.
  • TikTok is presently the most popular network among teenagers, with 67% of them using it.
  • Carousel posts on Instagram have the highest engagement of any post type, followed by video posts.
  • (Pew Research)In a survey of over 350 people, 56% said they "sometimes" watch Instagram Stories with the sound on, while 29% said they "always" do.
  • (Statista)For videos under 5 minutes in length, viewers will watch around half of the content.
  • Advertisers may reach over 250 million individuals on Pinterest, according to Statista.
  • (Hootsuite)After utilizing a Try-On enabled pin, Pinterest's AR feature, users are five times more likely to make a purchase.
  • (HubSpot)As of 2022, Snapchat has 100 million daily active users.
  • (Pinterest)Pinterest users who viewed immersive, active advertising were 59% more likely to recall that brand.
  • (Hootsuite)Pinterest will have 450 million global active users by the end of 2022.

62% of millennials favor visual search over all other tools. 92.96% of all internet traffic is accounted for by Google Search, Images, and Maps. Images in posts increase engagement by 650%.

Read More: Best 12 LinkedIn’s New Personalized Features & Enhanced Searches: Guide Tour

Do infographics have a future in 2023?

Since their impact is so broad, as we can see. They increase brand credibility, are simple to read and share, and even strengthen the digital heritage of your website.

How effective are statistics in infographics?

Infographics, according to 84% of marketers who have used them in the past, are successful. This is further supported by the most recent infographic statistics, which show that infographics can increase learning and information retention by up to 400%. It's a lot, that!

What are the seven most typical infographic types?

Based on the purposes they serve, infographics can be classified into seven different categories. naming data visualizations, anatomy, processes and how-tos, comparisons, lists, and maps as well as timeline infographics. The secret to successful and efficient content marketing is knowing what kind of infographic to include in it.

What will be the 2023 infographics trend?

Infographics will move toward a more minimalist aesthetic in 2023. For this, fewer colors, easier shapes, and more negative space are required. The most important information may be brought to the user's attention while also producing a clean and contemporary look with minimal design.

What will be the style of infographics in 2023?

Bold fonts and simple designs will still rule the infographic world in 2023. In order to produce infographics that are aesthetically pleasing and simple to understand, this approach emphasizes employing clean lines, straightforward forms, and striking typography.

What makes up 50% of an effective infographic?

A successful infographic depends 50% on its context. This is done by displaying a balance between qualitative and quantitative data.

What on an infographic works best?

Keep everything uncomplicated and tidy. Your objective is to provide a lot of information in a clear, basic manner. The reader shouldn't be overwhelmed or confused by your infographic's crowded design. Use little text and plenty of white space to separate each statistic.

Infographics are useful for SEO because of what?

Infographics are not only easy to read and understand, but also to share. They can provide plenty of inbound links for your website, which is one of the most important things for SEO rankings. People are constantly looking for material to reblog or share online.

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