Amazon Digital Marketing Careers in India:Job Opportunities, Eligibility and Salary

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Amazon the classic example of is an online retailer, electronic commerce, supplier of Web services, and producer of electronic book readers. The offices of the corporation are in Seattle, Washington. is a massive Internet-based company that provides books, audio, movies, kitchenware, computers, toys, and a wide range of other products, either directly or as an intermediary between other shops and's millions of consumers. Its Web services business comprises the rental of data storage and computing power, known as "cloud computing," through the Internet. Its online presence is so significant that in 2012, 1% of all Internet traffic in North America passed via the data center.


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Table of Content:
1) What exactly is Amazon?
2) Amazon Digital Marketing Careers

What exactly is Amazon?

Amazon ( is the largest online retailer worldwide and a major supplier of cloud services. Amazon began as an online bookselling service and has since expanded into a web-based business largely focused on artificial intelligence (AI), cloud services, e-commerce, and digital broadcasting. Following an Amazon-to-buyer sales model, the company offers a massive product range and inventory, allowing customers to purchase almost anything, such as electronic parts, books, gourmet food, clothing, jewelry, films, gorgeousness supplies, care products, furniture, household goods, garden supplies, and toys. Amazon, headquartered in Seattle, operates a global network of websites, customer support centers, fulfillment facilities, data centers, and software development centers.

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Amazon Digital Marketing Careers:
1) STEP Marketing & Content Associate:

We are searching for a clever, metrics-driven, and effective Marketing & Content Associate to help us improve customer experience and develop our business. The individual will be in charge of creating material for internal manuals, wiki, and customer-facing communication. She or he will plan, coordinate, and generate emails and pages for the site, as well as construct and analyze analytics dashboards for traffic, click-through, conversion, adoption, and other online metrics. She/he will report to the management team on performance and action plans; will propose, plan, and execute new features and projects, collaborating with business and technical teams to meet targets. She/he will work with project managers, programmers, architects, and peers throughout the business to complete feature launches and site upgrades.
What will be your responsibilities?
  • Customer behavior is used to track and analyze client wants.
  • Creating and carrying out a marketing strategy. That encompasses email and push campaigns, new product launches, increasing use of current features, and so on.
  • Managing design, monitoring, merchandising, and full accountability for all campaigns
  • Recognizing challenges and opportunities and responding appropriately, using cross-functional teams as needed.
Qualifications Fundamentals
  • MS-Excel Comprehension
  • Previous experience creating content and copy
  • Previous job experience is required. Experience in retail, marketing, or communications is desirable.
  • Understanding and enthusiasm for e-commerce
  • Outstanding writing and verbal communication abilities
  • High proclivity for action and the capacity to prioritize
Qualifications Preferred:
  • Previous job experience is preferred. Experience in retail, marketing, or communications is desirable.
  • Previous experience creating content and copy is preferred.
  • MS-Excel Comprehension
2) Brand Expertise:

Summary: aspires to be the most customer-focused corporation on the planet, where customers can search and discover nearly everything they need to buy online. The Brand Expert will help top-tiered companies expand with Amazon by discovering and enhancing important consumer inputs for growth including such content, marketing, and stock availability, among other things. In addition, the Brand Experts will assist businesses in leveraging Amazon's tools and initiatives to enhance their business operations. We are looking for people that are creative, goal-oriented, and extremely entrepreneurial to join our dynamic and dynamic team.

About with the Position:

As a Brand Expert, you will be responsible for providing the brand's five primary emphasis areas: selection, demand creation, catalogue quality, business assistance, and availability. The person who fills this role on the leadership team must share our enthusiasm and dedication to serve our clients. The ideal applicant will have prior expertise creating and building brand connections. It is preferable to have some knowledge of product cycle planning and online selling. The ideal applicant will be adaptable, action-oriented, results-oriented, self-starting, and possess good analytical abilities.
He or she must have a track record of taking responsibility, generating outcomes, and working quickly to put ideas into action in a fast-paced setting. He should be self-assured and enterprising, with the ability to make autonomous, data-driven judgements. The candidate must be able to successfully plan and predict, as well as manage an online business. Engaging with some of Amazon's most critical vendors and partners as well as internal colleagues and organisations, the applicant must be an adept communicator.
  • Monitor the brand's offline inventory to verify that every relevant selection is available on Amazon.
  • This individual will be in charge of: - Building selection: Determine any gaps in your selection.
  • Demand generation: In charge of generating demand. This involves collaborating with other members of the supply chain team to develop a marketing schedule based on the vendor's goals.
  • Amazon Catalogue Quality: Providing the best input from the brand is updated for consumer interface on Amazon Detail Pages through flawless Photos, Product descriptions, etc.
  • Business Tips: Encourage brand engagement in Amazon initiatives.
  • Availability: ensuring product availability at all times
Qualifications Fundamentals
  • Capability to take leadership and drive results
  • Capability to think both tactically and strategically while paying close attention to detail
  • Analytical thinking capabilities, project management skills, meticulous attention to detail, and superior organizational abilities are required.
  • a proven track record of achievement in previous assignments
  • A bachelor's degree is necessary.
Qualifications Preferred
  • Good commercial judgment, as evidenced by a track record of effective negotiations and relationship management.
  • Master's degree is desirable. Ability to generate ideas autonomously and flourish in a fast-paced start-up setting
  • Expertise in customer-facing industries such as retail and fast food is desirable.
  • The role would be situated in Amazon's Bangalore branch.
3) Social Media Editor, IN Media:


The Amazon India Books team's mission is to encourage more Indians to read. We're searching for a clever, results-oriented Social Media Associate to help us expand our company. The selected applicant will be in charge of developing and implementing best-in-class consumer engagement initiatives via social media and on-site book curation.
As a Social Media Associate, you will be responsible for ensuring that consumer expectations and experiences are set and met to a high quality. He or she will execute and arrange material on social media accounts, as well as plan tactics to increase social media reach among readers. Provide a performance and traffic statistics report for our management teams as well. He or she will help with the production of editorial properties. On-site, he or she will aid in the production of creative properties and curated content. This individual will be responsible for coordinating with category administrators, architects, and other editors in comparable roles around the company.  
Important Job Duties:
  • Make and keep social media content schedules.
  • Coordination with many teams to produce authoritative and complete category creative content Expansion of the Amazon Books IN channel, with increased followers, views, content output, and more.
  • Assist with the conceptualization and execution of individual, series, and channel-specific material across brand projects.
  • Own and apply platform best practices, remain up to current on platform improvements, and take advantage of new capabilities.
  • Analyze and synthesize relevant content/traffic analytics
  • Create distinct centered on Communities and new content types such as Reels and Stories.
  • Monitoring, reporting, and evaluating the performance of social media networks.
  • Build thorough framework testing methods, iterate and prove best practices continually, and share learnings with the marketing team.
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Qualifications Fundamentals:
  • Bachelor's degree/degree Master's in Communication, Marketing, or Design Excellent communication skills and writing ability
  • Ability to organize, be flexible, and produce outcomes in a fast-paced setting Strong action bias and ability to prioritize
Qualifications Preferred:
  • Ability to back up feature and consumer segment suggestions with actual facts and analytics
  • Meta Certification
  • Capacity to satisfy our technical criteria, which include HTML, XML, and Excel, as well as the ability to swiftly understand our internal tools
Amazon ( is the world's largest online retailer and a leading provider of cloud services. Amazon began as an online bookstore and has since evolved into a web-based company mainly focussed on artificial intelligence (AI), cloud services, e-commerce, and video broadcasting. Following an Amazon-to-buyer sales model, the company provides a massive product range and inventory, allowing customers to buy almost anything, including electronic parts, books, gourmet food, clothing, jewellery, films, beauty supplies, care items, furniture, household items, accessories, and toys. Amazon, based in Seattle, runs a worldwide network of websites, customer care centres, fulfilment centres, data centres, and software development centres.

Is digital marketing a viable career option in India?

Digital marketing is a well-paying profession. A digital marketer's typical compensation at the executive level is somewhere between INR 2,50,000 and 5,00,000. With experience, the compensation might rise to INR 8,00,000 to 10,00,000.

What is the average compensation for a digital marketing position in India?

Digital Marketer salaries in India range from 0.3 Lakhs to 9.4 Lakhs per year, with an average yearly pay of 3.0 Lakhs. The salary projections are based on the most recent 2.9k salaries obtained from Digital Marketers.

Is Amazon utilising digital marketing?

Amazon's digital marketing strategy is thorough, and they use digital marketing to target customers. Everyone nowadays utilises social media. Amazon advertises their items on social media, using individuals who use those sites and directing them to their retail sites in order to increase sales.

Is it difficult to work in digital marketing?

Yet, Digital Marketer, like any other career, may be stressful for a variety of reasons. One key reason is that you must keep up with trends and constantly be one step ahead of the competition. The digital marketing sector is continuously changing - algorithms change, mobile innovations emerge, and customers move their attention.

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