Artificial Intelligence Vs. Digital Marketing: Role, Examples and more

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

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Artificial intelligence is a computer science technology that teaches computers to comprehend and emulate human communication and behaviour. Based on the data provided, artificial intelligence has created a new intelligent machine that thinks, responds, and performs jobs in the same way as people do. AI is capable of doing highly technical and specialised jobs such as robotics, audio and picture recognition, natural language processing, and problem-solving, among other things. AI may be employed in research and development fields all around the world, thanks to the ever-expanding and growing field of computer science.

Artificial intelligence is not the same as human intellect, but it is able to acquire knowledge like humans and may one day surpass human intelligence.  Artificial intelligence is gaining popularity since it focuses on better precision and accounts for greater accuracy and very few errors, resulting in improved labour efficiency.

Source: Safalta

AI analyses more and more data to provide helpful insights. With its intelligent algorithms, it can enhance the capabilities of many gadgets. GPS trackers, virtual assistants, and systems for home automation are a few examples. Through progressive learning algorithms, AI can readily adapt to new information. Artificial intelligence is gaining popularity since it focuses on more precision and accounts. Boost your Skills by learning: Digital Marketing Course
Table of Content:
1) What exactly is artificial intelligence (AI)?
2) What exactly is digital marketing?
3) Why do you require digital marketing?
4) Different types of digital marketing:
5) Benefits of Artificial Intelligence (AI)
6) The Advantages of Digital Marketing

What exactly is artificial intelligence (AI)?
When you hear the word artificial intelligence (AI), you might think of self-driving automobiles, robots, ChatGPT or other AI chatbots to communicate and images made artificially. However, it is equally important to go beyond AI's outputs to comprehend how the technology works and what it means for future generations as well.  AI has formally existed since the 1950s when it was first described as a machine's capacity to do a task that previously needed human intellect. This is a somewhat wide term that has evolved over decades of research and technical improvement. When considering awarding intelligence to a machine, including a computer, it is sense to begin by defining the expression 'intelligence' – especially if you want to assess if an artificial system is actually deserving of it.  

Our intellect distinguishes humans from other living entities and is vital to the human experience. According to some experts, intelligence is defined as the capacity to adapt, solve issues, plan, improvise in novel circumstances, and learn novel concepts.  It's maybe not surprising that we'd strive to duplicate intelligence artificially in scientific endeavours, given that intelligence is frequently considered as the cornerstone for human experience. Furthermore, today's AI systems may demonstrate human intelligence features such as studying, solving problems, perception, and even a restricted amount of creativity and interpersonal intelligence.
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What exactly is digital marketing?
This method's goal is to engage with clients online, where they spend the bulk of their time seeking information or entertainment. Digital marketing is a huge practice since there are so many internet venues. Digital marketing includes social media marketing, email marketing, and blogging. When advertisements on these many platforms are merged, it creates a coherent online marketing campaign. Whether you are focusing on event marketing or creating an email list, marketing via the Internet is critical.
Why do you require digital marketing?
In general, digital marketing is a broad notion that encompasses a wide range of practices and internet platforms. Underlying these many features, however, is a unifying theme: the capacity to tap into the vast internet marketplace of prospective clients. Whether you opt to expand your blog, start an email newsletter, or advertise on Google, you will be able to increase traffic to your site, strengthen relationships with your consumers, and track and assess your successes. This will not only help you get clients in the near term, but it will also assist you in developing a long-term strategy for future progress and growth.
Different types of digital marketing:
  • SEO stands for search engine optimization:
SEO is a fundamental component of digital marketing that involves optimizing your website to rank better in search engine results. People are more likely to click on your link, learn about your company, and maybe become clients if your website shows as a top result on Google and other search engines.
  • PPC Stands for Pay Per Click:
Some digital marketing tactics, including writing blogs, SEO, and social media posting, are environmentally friendly, which means they attract customers "naturally" rather than requiring you to spend money. Other practices, on the contrary hand, come at a price. Pay-per-click, or PPC, is a very effective type of paid web advertising. PPC is a component of search engine marketing, or SEM, just like SEO. You've undoubtedly seen "Ad" articles at the top and bottom of Google search results pages. Under this technique, advertisers pay a fee each time their link is clicked. PPC, like other forms of digital marketing, tries to drive traffic to a website in order to generate leads and sales.
  • Marketing on social media:
A great digital marketing strategy should also include social media marketing. This includes marketing your company's name on social media channels in order to increase brand awareness, attract visits to your website, and generate leads.
  • Content promotion:
Content marketing, which is closely related to SEO, is also a vital aspect of digital marketing. This is developing and marketing content with the purpose of increasing traffic to your site, generating leads, and converting consumers.
Benefits of Artificial Intelligence (AI):
Artificial intelligence has pushed the frontiers of how computer devices work and perform activities to make people's lives simpler. AI is a massive framework of supercomputers that enables machines to operate effortlessly and do numerous human-like jobs. As a result, it may be described as a wonderful production of next-generation improvements and progressions that leads to end-to-end automation and orchestration of numerous complicated procedures, reducing human error. There is no question that AI-enabled technologies have been able to alter several businesses due to the numerous benefits they provide in the manners that follow:
  • AI models are built on predictive analysis, thus there is no room for error.
  • It saves time and resources while producing precise and efficient outcomes.
  • Reducing Human Error: If properly developed, AI-enabled systems commit no errors.
  • Handles easily Massive Data
  • Professionals have a greater amount of time to devote to tasks that need human knowledge.
  • AI has all of the abilities and algorithms necessary to evaluate and draw conclusions from large amounts of data in a short period of time.
  • Repetitive Tasks and Processes are Automated
  • AI is capable of swiftly grasping and extracting pertinent data that may be required for analysis.
  • AI may also further analyze this data by interpreting and transforming it.
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 The Advantages of Digital Marketing:
Whether you're a B2B or B2C organization, digital marketing can help you better understand your consumers and create personalised experiences across all channels. Digital marketing may assist you in getting to know your customers, understanding their problem areas, and providing analytics that will lend credibility to your marketing team.
  • Possibility to interact with clients at various stages:
Because digital marketing is less expensive, you may interact with clients at various stages of the purchasing process. You may, for example, start a sponsored advertising campaign and then follow up with those prospective customers after they've made a purchase. This might be as easy as saying thank you, or it could be used to upsell related things or a subscription. A regular television commercial cannot do this.
  • Reach out to a big demographic:
With digital marketing, you may reach a larger consumer base with less work. When you place an ad online, it may be seen by anybody, regardless of where they live. You may communicate with clients on the other side of the planet, across numerous time zones, as if you were placing an ad in the local newspaper. You may increase your market reach and develop your business in previously unthinkable ways.
  • Conversions that are simple and convenient:
Digital marketing makes it simple to enhance conversions due to its cross-channel connectedness. Shoppers can transition from a social networking platform to your ecommerce site. In just a few taps, customers may migrate from a social networking site to your ecommerce store to make a purchase. If a buyer does not make a purchase immediately away, you may rapidly follow up on them to recapture their attention before they forget about you.
Artificial intelligence (AI) is a computer science technique that trains computers to understand and mimic human communication and conduct. Artificial intelligence has built a new intelligent machine that thinks, responds, and executes tasks in the same manner as humans do. AI is capable of performing highly technical and specialized tasks such as robotics, audio, and image identification, processing of natural languages, and problem-solving. Because of the ever-expanding and developing field of computer science, AI may be used in research and development fields all over the world.

Read More: Top 10 AI-powered Copywriting Platforms in India

What is a digital marketing example of artificial intelligence?

If you take public transport, AI is assisting in ensuring excellent service. In addition, if you rely on a ride-sharing app like Uber or Lyft for the last leg of your commute, AI makes that service possible by forecasting pick-up timings, travel times, and ride-sharing. Your daily commute is only one example.

What function does artificial intelligence play in digital marketing?

Marketing Automation: Artificial intelligence (AI) is used to automate operations including lead generation, lead scoring, and client retention. Marketers may discover potential consumers and interact with them at the ideal moment when they are most likely to respond favourably to marketing communications by employing AI.

Can you offer three instances of how artificial intelligence is used?

If Twitter isn't your thing, try Facebook, Instagram, Snapchat, or any of the other social networking applications available. Well, if you use social media, artificial intelligence influences the majority of your judgements.

What is one instance of artificial intelligence?

Siri is an example of an AI that will check your contacts, recognise the word "Mom," and call the number. These assistants employ NLP, machine learning, statistical analysis, and algorithmic execution to determine what you want and try to obtain it for you. Voice and picture searches function similarly.

What is the fundamental function of artificial intelligence?

To summarise, the purpose of AI is to create software that can reason about input and explain output. AI will enable human-like interactions with software and decision help for specialised jobs, but it is not and will not be a replacement for people anytime soon.


What roles does artificial intelligence play?

AI-powered devices may store and analyse data to provide insights such as trends, user behaviours, business insights, and so on, in order to predict occurrences and forecast the future. AI may also closely resemble human abilities such as reading, perceiving, and speaking.

What function does artificial intelligence play in business?

Boost productivity and operational efficiency. Make quicker business choices based on cognitive technology outputs. Avoiding errors and 'human error' is possible if AI systems are correctly configured. Use intelligence to anticipate client preferences and provide a more customised experience.

What are the four most powerful artificial intelligence examples in use today?

Virtual assistants such as Siri and Alexa are examples of widespread AI uses.
  • E-commerce platforms employ recommendation algorithms.
  • Vehicles that drive themselves.
  • Financial institution fraud detection.
  • In security systems, image and facial recognition are used.
  • NLP is used in chatbots and customer service.

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