Digital Marketing Careers in Wipro: Job Roles, Eligibility, and Salary

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Wipro Ltd. is a multinational information technology, consulting, and outsourcing firm that specializes in solution development and integration. It operates in two segments: information technology services and data technology products. IT consulting, custom application layout, development, re-engineering, and maintenance, systems integration, practical implementation, worldwide infrastructure services, BPO services, cloud, mobility, and analytics services, research and development, and hardware and software design are all part of the Information Technology Services segment. The Information Technology Products section offers a variety of third-party IT solutions that enable full IT system integration services to be provided.

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The firm was established on December 29, 1945, and is based in Bangalore, India. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Wipro Digital Marketing Careers


Wipro Digital Marketing Careers:

1) Seeking a Digital Marketing Professional / Sales Lead Generation – Gurgaon:
Job Overview: -
  • Awareness of internet advertising items and social media.
  • Make outbound calls to a variety of advertisers in order to transfer or book appointments with marketing professionals.
  • Candidate must be able to work rotating shifts.
  • Improve client satisfaction by promoting optimal and suitable product adoption.
  • Extremely driven and goal-oriented
  • The ability to see patterns and solve difficulties.
  • Provide before and post-sales help for all appropriate items when within the scope and area of competence.
  • Excellent verbal, writing, and listening communication skills.
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2) Functional Partner in Digital Marketing:
DMC stands for Digital Marketing & Commerce Practice. Wipro DMC’s approach provides exceptional customer experience across all channels, from lead to loyalty. During the CX process, we identify consumer demands, create experiences, and deliver digital goods. We collaborate with both strategic and new partners, including Adobe, SAP, IBM, HCL, Contentful, Acquia, Liferay, and commerce tools.
We collaborate with customers across business formats (B2B, B2C, and D2C) and industry verticals. We have developed a unique consulting approach for maximizing the value of digital platforms and have been collaborating with our customers to improve their business results such as lead generation, customer acquisitions, conversions, digital adoption, and average order values. We have committed engineering investments, as well as diverse assets and solutions developed in collaboration with partners. Our Paperless Enterprise solutions and Ecommerce as a Delivery model let us stand out in the industry. Analysts have identified us as a market leader in, Everest, Lünendonk, ISG, Forrester, IDC, and Avasant, predicting digital CX in 2021. (Germany). IDC has named it a leader in Commerce Services, while Forrester has named it a top in Digital Product Development.
We have invested in Domain and Functional advisory skills to be a partner for our customers throughout the experience transformation cycle. We've built it via both organic and inorganic investments. We have undertaken smart acquisitions of firms like Rational, Designit, and Capco, which have provided us with strong functional and domain depth. Using the same concept, we are assembling a high-performance team of Functional advisers that will contribute a breadth of functional competencies in commerce as well as an awareness of the technology solutions that operate in this sector.
About the Position:
This position calls for a dynamic and seasoned professional with substantial experience working in the functional realm of digital marketing. This person will collaborate with industry sales and technical SMEs to bring Wipro's offering to business stakeholders in the CMO organization. The candidate will have the chance to deal with a diverse range of high-profile customers from various sectors. Functional partners will advise and help firms with technological solutions to meet their clients' business needs.
Duties:
  • As a Digital Marketing Partner, you will be responsible for the growth of a collection of accounts.
  • Assist the CMO organization in developing proposals that combine marketing processes and technology to drive business KPIs for industry verticals.
  • Conduct consultancy engagements to identify areas for improvement in marketing processes, operations, and Martech platforms.
  • Assist with business development by proactively identifying opportunities, developing propositions, and responding to RFPs.
  • New offering development that will aid in better positioning with the CMO organization
  • Conduct customer workshops and problem-solving sessions.
  • 60% personal billing
Expertise and Skills:
  • MarTech strategy, campaign advice, and marketing process automation expertise
  • Data-driven marketing may increase consumer engagement and campaign performance.
  • Understands the whole marketing program execution process, from strategy development through implementation.
  • Understanding of developing solutions for content-based engagement platforms, personalized marketing, cross-channel campaigns, personas/journey maps, marketing, and customer analytics.
  • Practical expertise in assisting in the improvement of marketing KPIs and effectiveness
Responsibilities: 
  • Collaboration with customers to examine the end-to-end commerce process and software platform with the goal of increasing business value.
  • Assist the customer’s-commerce business team in driving business KPIs for industry verticals.
  • Conduct consulting engagements to identify areas for improvement in business processes, commerce operations, and customer experience.
  • Assist with business development by proactively identifying opportunities, developing propositions, and responding to RFPs.
  • Lead consultancy engagements to establish the business strategy and business rationale for new commerce implementations, as well as the functional / business architecture.
  • For Commerce business growth, consulting contributed to new wins and incremental growth in current clients.
3) Digital Consultancy Partner - Business Process Transformation:
Wipro Consulting Services:
Wipro Consulting employs 11,000 workers. Wipro Consulting assists company leaders in responding to the changing requirements of their consumers by driving digital first transformation: from operations to technology to people. Wipro is regarded as a pioneer in digital transformation strategy and consultancy by leading global analysis firms. Wipro works with global Fortune 500 organisations because its team provides integrated strategy, digital and subject knowledge, as well as analytics and insights to help them uncover hidden value. Wipro Consulting, with a rich tradition of innovation and entrepreneurship in technology services, assists businesses in maximising the potential of digital technologies such as AI, automation, and cloud. Additionally, because Wipro recognises that its clients' business needs come first, its big global team of consultants works flexibly to produce outcomes, whether they are financial or operational.
Responsibilities:
  • Handling opportunities through the consulting sales process and overseeing follow-up delivery
  • In charge of big digital business transformation initiatives including business, IT, and third parties.
  • Client challenges are broken down into clear and cutting-edge solutions, and the answers are communicated to clients.
  • Developing good ties with clients as well as across Wipro companies
  • Maintaining a strong focus on value creation in all that you do - for the Digital Business Transformation practice, Wipro, and our clients
  • Creating thought leadership on Wipro priority themes and practice
  • Recognizing and capitalizing on emerging digital advances when determining both 'what' solutions will aid a customer and 'how' solutions (and projects) will be provided
  • Setting and monitoring long-term objectives.
  • Creating/developing an assessment process for assessing program strengths and identifying opportunities for improvement.
  • Preparing funding bids to ensure service continuity and innovation in response to new trends.
  • Handling a varied range of career paths, abilities, responsibilities, and goals on a team.
  • Assuring that objective for customer happiness, safety, quality, and team member performance are met.
  • Implementing and overseeing adjustments and interventions to ensure that objectives are met.
  • Creating a practice budget and operational strategy.
  • You will be situated in Philadelphia, PA, and will be expected to travel to customer sites as needed.
  • Meeting with stakeholders to facilitate simple and open discussions about project concerns and service decisions.
  • Together with your client focus, you will seek to enhance and continuously expand our internal Digital Business Transformation consulting processes as well as market offers.
  • Identifying and reducing risks.
  • Wipro's financial management and the formulation of a business case for the customer
  • Working with the marketing team to develop a go-to-market plan.
  • To be successful in this capacity, you must be able to successfully lead in both selling and delivering consulting work across Strategy, Design, and Technology...where Digital resides.
Skills:
  • Product strategy/enablement/management for enterprise products
  • Product lifecycle administration
  • The change in business processes
  • Design of an operating model
  • Put your leadership skills to the test.
  • Management of Incentive Compensation (ICM)
  • Resilience of the supply chain
  • Transformation to the digital age
  • Digital marketing approach
  • Strategy for business
  • Program administration
  • Digital technology and problem-solving
  • Strategic thinking
  • Building practice
  • Business expansion
Qualifications and Work Experience:
  • You've managed digital transformation programs, led a project team, and worked directly
  • with client stakeholders.
  • Self-starter, problem solver, and quick learner who can manage challenging interactions with clients and coworkers in a well-structured and meaningful manner.
  • Charismatic individual with gravitas, engaging directly with senior stakeholders up to the CXO level. Excellent presentation, communication, negotiating, and closing abilities.
  • 20+ years of solid consultancy experience with worldwide enterprises
  • Working experience in a challenging, high-achieving setting where making sense of uncertainty is essential to success
  • Extensive experience in strategy, design, and technology.
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4) Digital Practitioner Sales:
Alternatively, this job will:
  • Have a deep grasp of one or two industries and a point of view on them.
  • Have prior experience focusing on a certain account or collection of accounts.
  • Be able to collaborate effectively with Wipro's internal Client Partners.
  • Capability to help customers in defining their digital transformation path, discovering business opportunities, leading dialogues, and bringing all of Wipro and Wipro digital's capabilities to bear.
  • Expertise with process digitization and customer journeys would be advantageous.
  • Experience breaking down functional boundaries across organizational silos to establish a leaner, more agile digital company is required.
  • Expertise in a variety of digital technologies
  • Show expertise in assisting with service and product design activities including customer journeys that weave together digital and conventional information, commerce, and communities into a unified lifecycle experience.
  • Subject knowledge in a wide range of digital tasks.
  • Experience breaking down functional boundaries across organizational silos to establish a leaner, more agile digital company is required.
  • Show expertise in assisting with service and product design activities including customer journeys that weave together digital and conventional information, commerce, and communities into a unified lifecycle experience.
  • Expertise with process digitization and customer journeys would be advantageous.
Wipro Ltd. is an information technology, consulting, and outsourcing company that specializes in solution development and integration. It has two business lines: information technology services and data technology products. The Information Technology Services segment includes IT consulting, custom application layout, development, re-engineering, and maintenance, systems engineering, actual applications, worldwide network infrastructure, BPO services, cloud, mobility, and analytics services, research and development, and both software and hardware design. The section on Information Technology Products provides a selection of third-party IT solutions that allow for comprehensive IT system integration services to be given. The company was founded on December 29, 1945, and is headquartered in Bangalore, India.

Read More: Digital Marketing Expert: Jobs description, Eligibility, and Salary 
 

What is the pay of a Wipro digital marketing expert?

Wipro India's Digital Marketing Specialist pay varies from 3.2 Lakhs to 10.0 Lakhs. That is 10% above the median Digital Marketing Expert Salary in IT Services & Consultancy Businesses, according to our estimations.

What are the requirements for digital marketing?

The sole requirement for enrolling in a digital marketing program is to be a graduate.

What is the average digital marketer's starting salary?

Digital Marketer pay in India varies from ₹ 0.5 Lakhs to ₹ 9.5 Lakhs with just an average yearly income of ₹ 3.0 Lakhs. Salary estimations are based on the most recent 3.1k salaries reported by Digital Marketers.

Is digital marketing suitable for newcomers?

Digital marketing as a field has witnessed enormous growth in recent years and is predicted to be one of the fastest expanding areas. There are several employment options accessible in this industry for recent grads or new graduates.

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