Top 12 Demanded Jobs in Digital Marketing, Job Market and Skills

Pushpendra Shukla

He is a highly skilled digital marketer with expertise in Content marketing, Search engine optimization (SEO), and Social media marketing (SMM), and also provides informative content for constructive business growth.

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It’s 2023 and skills are considered as important if not more than a degree to get a high-paying job. Out of all the skills out there, digital marketing skills are growing faster than expected.
Digital marketing has evolved from website advertising to now data analytics. And the most exciting part is that it is still evolving. With AI, technology, and content creation seeing new trends every day, digital marketing skills will surely get you a high-paying career in 2023. Grow up Your Career With Safalta
As a beginner in the field of digital marketing, you may often wonder where to start and what skills to focus on.


Although you don’t need a 10/10 for all of the skills mentioned below, if you show the curiosity to learn all of them while you’re working, trust me you will create a lasting impression on your manager. Also read Paid Search Manager: Salary, Skills, Eligibility and More
In today's digital age, mastering the right skills in digital marketing can lead to lucrative career opportunities. Here, we present a list of the top 12 highest-paying digital marketing skills to master in 2023

Table of content

SEO (Search Engine Optimization)
Content Marketing Specialist
Design Fundamentals

Marketing Automation
Social Media Marketing
Video Production and Marketing
Paid Media Specialist
Website Development
PPC (Pay-Per-Click)/ Google Ads
Soft Skills Required as a Digital Marketer

1. Analytics

Analytics is a crucial skill for any digital marketing team. It involves analyzing data to determine the success or failure of marketing campaigns, optimize sales funnels, and identify areas for improvement. Being able to spot trends and turn data into actionable insights is highly sought after in the modern business landscape.

2. SEO (Search Engine Optimization)

SEO remains an evergreen skill in digital marketing. It focuses on optimizing websites to rank higher in search engine results, driving organic traffic and enhancing credibility. With constant algorithm updates, staying updated on SEO trends and optimization tactics is essential.

3. Content Marketing Specialist

Content marketing plays a pivotal role in attracting and engaging customers. A content marketing specialist creates high-quality content that drives traffic and promotes a brand's message. This creative role requires collaboration with various team members to execute effective strategies.

4. Design Fundamentals

Having a basic understanding of design can be advantageous for digital marketers. Familiarity with tools like Adobe Photoshop, Illustrator, or Canva allows marketers to create visually appealing content without relying solely on designers.

5. Marketing Automation

Marketing automation involves using software to automate marketing activities, such as email marketing, SMS marketing, website notifications, and pop-ups. It helps in converting potential leads into sales and optimizing the entire sales funnel. This technical skill boosts brand awareness and drives revenue.

6. Social Media Marketing

Social media has become a pervasive platform for marketing products and services. Social media marketers leverage platforms like Facebook, Instagram, and Twitter to create and manage campaigns, engage with customers, and build brand awareness.

7. Copywriting

Copywriting entails crafting compelling and concise content that captures a brand's essence. Copywriters work closely with designers to ensure seamless integration of copy and design. They are responsible for creating copies and jingles that resonate with audiences and leave a lasting impression.

8. Email Marketing

Despite being a traditional marketing approach, email marketing remains highly valuable. It boasts a high return on investment (ROI) and can be used to engage customers, convert leads, and build loyalty. Sending exclusive deals, event information, and useful content via email helps businesses connect with their target audience.

9. Video Production and Marketing

Video production and marketing have gained immense prominence in recent years. With the rise of smartphones and platforms like TikTok and Instagram Reels, video content has become a powerful tool for promotion and lead generation. Creating engaging video content has become a top digital marketing skill.


Paid media specialists use online advertising platforms like Facebook, Instagram, and Google to drive traffic to websites. They need a mix of creative and analytical skills to identify the right platforms and optimize media buying for optimal results.

11. Website Development

Web development is an in-demand skill in the digital world. Web developers create and maintain functional and visually appealing websites. With a significant percentage of small businesses lacking a website, there is a growing demand for web developers who can create an online presence.

12. PPC (Pay-Per-Click)/ Google Ads

PPC advertising allows businesses to gain instant visibility by paying for each click on their ads. Mastering PPC involves understanding how to create a seamless experience for the target audience and leveraging quality scores and ad relevance. This skill is applicable to search engines, social media, and other online platforms.

Soft Skills Required as a Digital Marketer

In order to excel in the field of digital marketing, it is crucial to develop and master certain soft skills. While it may be difficult to become an expert in all areas, possessing a diverse range of skills and knowledge can greatly benefit your growth as a marketer. Let's take a look at four critical soft skills that every digital marketer should focus on mastering:

  • Communication Skills: The ability to communicate effectively with various individuals is paramount for marketing professionals. As a marketer, you will often need to pitch ideas to clients and deliver presentations. Therefore, having strong communication skills is a must. To improve this skill, consider reading books on effective communication and conducting online sessions with your friends, where you can teach and discuss topics you are confident in. This practice will enhance your self-confidence and communication abilities.
  • Creativity Skills: Creativity plays a vital role in digital marketing. It allows marketers to develop innovative campaigns and strategies that can capture the attention of their target audience. To enhance your creativity, follow newsletters and stay updated with the latest trends and industry insights. Engaging in self-projects can also provide a platform for you to unleash your creativity and develop unique marketing concepts.
  • Collaboration Skills: Digital marketers often work collaboratively with colleagues and clients on various projects. While this working environment can sometimes be challenging and lead to conflicts, it is crucial to handle these situations professionally and contribute to the success of your team. To improve your collaboration skills, consider participating in freelancing group projects or internships, where you can learn to effectively work with diverse teams and develop effective teamwork strategies.
  • Problem-Solving Skills: The digital marketing landscape is constantly evolving, with emerging technologies like AI tools becoming essential. This dynamic nature of the field highlights the importance of problem-solving skills for marketers. Effective problem-solving skills enable marketers to identify gaps, analyze data, and propose creative solutions, ultimately ensuring their competitiveness in the industry. To master this skill, explore case studies online and analyze strategies adopted by companies to address marketing challenges.


Digital marketing is currently one of the most sought-after career paths, and leveraging the opportunities presented by the digital realm can prove highly advantageous. The emergence of the COVID-19 pandemic has further emphasized the need for businesses and organizations to establish an online presence and embrace digital marketing strategies. It is projected that the demand for digital marketing professionals will reach unprecedented levels by 2023, affirming its enduring significance.
Our intention with this blog is to offer guidance and insights on the essential digital marketing skills we believe are crucial. Pursuing a career in digital marketing holds tremendous potential for financial success, and we trust that these compilations of skills will serve as a valuable resource as you embark on your specialization journey.

What digital marketing skills are in demand?

In today's digital landscape, the following digital marketing skills are in high demand: Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email Marketing, Website Development, and PPC (Pay-Per-Click)/Google Ads & Design Fundamentals. These skills not only offer promising career prospects but also provide competitive salaries in the corporate world.

What is the highest salary in digital marketing?

The highest salary in digital marketing varies depending on factors such as expertise, industry experience, and company size. For executive-level positions, the highest salary can reach approximately INR 5,00,000, while for managerial roles, the average highest salary is around INR 10,00,000. 

How do I get a highest-paying digital marketing job?

To secure a high-paying job in digital marketing, it is essential to acquire the right and in-demand digital marketing skills mentioned above. Enrolling in a comprehensive course that offers an updated curriculum for each skill is a good starting point. Safalta’s Online Digital Marketing Course is recommended for gaining the necessary knowledge.

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