7 best steps to start content marketing as beginners.

Safalta expert Published by: Saumya Sahoo Updated Fri, 23 Sep 2022 09:06 PM IST

Highlights

Content marketing refers to the process of planning, creating, publishing, distributing, and sharing content to reach and engage your audience

Content marketing

Content marketing refers to the process of planning, creating, publishing, distributing, and sharing content to reach and engage your audience. As a brand or business, this content strategy can help increase brand awareness, increase sales, connect with your community, and attract prospects and customers. Content marketing is a marketing approach focused on creating and sharing relevant online assets in various formats (articles, videos, social media posts, etc.) to attract, convert, and retain specific audiences. Click here to buy a course on Digital Marketing-  Digital Marketing Specialization Course

Types of content promotion

There are two common sorts of content promotion:
  1. Traditional types include content distributed through traditional media such as newspapers, magazines, radio, and television. This promoting technique targets a characterized group of lookers offline. 
  2. Digital or web content marketing, on the other hand, is more focused on reaching an audience online and more focused on creating blog posts, videos, or social media posts.

Benefits of content marketing

  • Lower marketing costs: Content marketing can be very cost-effective, especially if you have a small marketing budget. Unless you promote your content with native ads, the main cost is the content itself (production time/resources) and the main distribution channels (search and social networks) are free.
  • Increased brand awareness: When people consume your content, they form an impression of your brand. So if they find what they are consuming helpful or beneficial, they will likely be more positive about your brand and product. You can also extend the reach of your message by sharing your content with your network. Your potential customers will want your content to be published on external websites and appear in their social news feeds.

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    You can also recognize that you are a more trusted and established source in the industry.
  • Strengthen brand loyalty: Good content can increase customer loyalty and engagement, especially if users start relying on blogs and social girlfriend accounts as their primary source of information. In this situation, your content can help solidify the relationship by giving users a reason to return to you and your channel before their next purchase.

 

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7 best steps to start content marketing as beginners

1. Know your audience and their weaknesses

Why are you doing content marketing? To educate your audience? Are your inbound leads increasing? Build customer relationships? Increase revenue? Identify and document the business goals you want your content marketing strategy to achieve. Also, remember to buy products based on the advice of a friend, not the seller. The best way to do that is to give them the right information. For example, if you're a skincare brand, educate them about their skin requirements and basic skincare tips before they actually introduce their products.

2. Setting/plan your goals on the SMART model

For example, if you want to generate more organic traffic, your goal breakdown using the SMART model would be:

Be specific – increase blog traffic.
Measurable - Traffic is said to increase.
Allocatable – The content marketing team works according to a content calendar and writes blog posts on a regular basis.
Realistic – The brand has all the resources to reach this goal within the given timeframe.
Time-bound – Goal will be met within 5-6 months.

Once you have defined your goal, break it down to make it more realistic. Goals also determine the milestones that must be achieved in order to reach the goal by the deadline. A content marketing strategy can be developed in many ways. Each company's strategy is different because each target audience requires a different approach. Strategy development begins with the following questions: What are my goals/what results do I want to achieve? How do I prioritize them? What are my competitors doing? How will content change? Which channel best fits your brand and business? What kind of content does your target audience prefer (blogs, podcasts, videos, etc.)? See what's working and what's not, identify gaps in your content, and get an opportunity to undo your strategy if it's not working.
 

What are the two common sorts of content promotion?

The two common sorts of content promotion are- 
  1. Traditional types include content distributed through traditional media such as newspapers, magazines, radio, and television. This promoting technique targets a characterized group of lookers offline.
  2. Digital or web content marketing, on the other hand, is more focused on reaching an audience online and more focused on creating blog posts, videos, or social media posts.

What is content marketing?

Content marketing refers to the process of planning, creating, publishing, distributing, and sharing content to reach and engage your audience. As a brand or business, this content strategy can help increase brand awareness, increase sales, connect with your community, and attract prospects and customers. Content marketing is a marketing approach focused on creating and sharing relevant online assets in various formats (articles, videos, social media posts, etc.) to attract, convert, and retain specific audiences.

What could be the benefits of content marketing?

  • Lower marketing costs: Content marketing can be very cost-effective, especially if you have a small marketing budget. Unless you promote your content with native ads, the main cost is the content itself (production time/resources) and the main distribution channels (search and social networks) are free.
  • Increased brand awareness: When people consume your content, they form an impression of your brand. So if they find what they are consuming helpful or beneficial, they will likely be more positive about your brand and product. You can also extend the reach of your message by sharing your content with your network. Your potential customers will want your content to be published on external websites and appear in their social news feeds. You can also recognize that you are a more trusted and established source in the industry.
  • Strengthen brand loyalty: Good content can increase customer loyalty and engagement, especially if users start relying on blogs and social girlfriend accounts as their primary source of information. In this situation, your content can help solidify the relationship by giving users a reason to return to you and your channel before their next purchase.

Describe 7 best steps to start content marketing as beginners.

1. Know your audience and their weaknesses

Why are you doing content marketing? To educate your audience? Are your inbound leads increasing? Build customer relationships? Increase revenue? Identify and document the business goals you want your content marketing strategy to achieve. Also, remember to buy products based on the advice of a friend, not the seller. The best way to do that is to give them the right information. For example, if you're a skincare brand, educate them about their skin requirements and basic skincare tips before they actually introduce their products.

2. Setting/plan your goals on the SMART model

For example, if you want to generate more organic traffic, your goal breakdown using the SMART model would be:

Be specific – increase blog traffic.
Measurable - Traffic is said to increase.
Allocatable – The content marketing team works according to a content calendar and writes blog posts on a regular basis.
Realistic – The brand has all the resources to reach this goal within the given timeframe.
Time-bound – Goal will be met within 5-6 months.

Once you have defined your goal, break it down to make it more realistic. Goals also determine the milestones that must be achieved in order to reach the goal by the deadline. A content marketing strategy can be developed in many ways. Each company's strategy is different because each target audience requires a different approach. Strategy development begins with the following questions: What are my goals/what results do I want to achieve? How do I prioritize them? What are my competitors doing? How will content change? Which channel best fits your brand and business? What kind of content does your target audience prefer (blogs, podcasts, videos, etc.)? See what's working and what's not, identify gaps in your content, and get an opportunity to undo your strategy if it's not working.

3. Check existing content

To continue creating engaging content, you need to take a look at the current state of content marketing. This way you'll be able to see which content is performing the best. You can also use the performance of existing content as inspiration for future content. The content review also means looking at your blog from many aspects, such as design, layout, format, content type, author, and purpose of the content. Analyze your existing content.  From these insights, well-founded recommendations can be made to drive necessary changes. research powerful content. Every company has its own competitors. You can monitor your competitors' blogs to see what kind of content they are creating and how they are performing. Not only can you learn new tactics, but you can also help your brand stand out more and stand out from the competition. In addition to analyzing your blog, you should do the same with your competitors. You can do a competitive analysis for the keywords you are trying to rank for. Then find the best global content for those keywords and analyze what drives their success.

4. Select content type
After determining the content delivery channel, select the content type. A while back, when we discussed content marketing benefits, we covered some example content types such as podcasts, infographics, and blog posts. However, all content types fall into five main categories: Writing: Blog posts, case studies, white papers, ebooks, guides, press releases, landing pages, emails and ad copy, product descriptions, and more. Videos: Product demos, footage, video blogs, studio productions, company promotions, VR and AR videos, web demos, GIFs, and more. Audio: Webinars, podcasts, audio interviews. Graphics: CTA buttons, infographics, social media visuals, websites, and more. Social: contests, polls, polls, users-generated content, quizzes, and more.

5. Implement

Now that the plan is ready, let's put it into action. Hire strategists and writers to create your content, or use your current staff. It goes without saying that content creators need to be good writers as well as good researchers. It also needs a visual designer to help create the content. Help them with the design pens and inspiration they can use. Always remember that great content is a combination of well-crafted, well-researched information and accompanying visual media. Monitor, measure, and adjust content efforts.

6. Follow up

Once published, promote and syndicate these posts on your social media channels (both as a brand and as individuals) to reach out to those who want to comment or share the material. This process can be confusing at first, but you'll get the hang of it within a few weeks.

7. Analyzing the performance of your content

It is the best way to understand what types of content connect with your audience, and that influence subsequent and future posts. Gain deep insight into your audience's behavior, motivations, and pain points using tools like Google Analytics, social media analytics, and the analytics provided by your marketing platform. This data provides clear signals about what attracts your audience the most, facilitating the development of new and engaging content.

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