Source: safaltaWith the government’s ‘Digital India’ push and startups breaking new ground, the entire ecosystem is likely to experience another boost.
The Future of Digital Marketing in India
India is an emerging economy with an internet user base of 560 million people. Digitization enables brands to meet the customers where they are, i.e., on places like social media platforms. Facebook, Twitter, Instagram, and even YouTube, are contributing to impressive business growth in both small and big markets. With this perspective, let us see what the future scope of digital marketing in India is.
The above points illustrate the business relevance of leveraging digital media in today’s technology-led environment. However, it remains to be seen whether the pandemic will force traditionalists to finally venture into the online space and try out new avenues to reach the target audience.
- The total number of internet users will reach 666 million by 2023 (Source: Statistica Digital Market Outlook)
- Compared to most countries in Europe and Latin America, India’s approach to digital marketing is seemingly progressive. Several mature brands have reported better results from going online (Source: Google-BCG study)
- The Indian internet marketing industry will be worth USD 160 billion by 2025 (Source: Goldman Sachs)
- The E-commerce market will be valued at USD 98.4 billion by 2023 (Source: Global Data)
- Digital marketing jobs secure a place among the 15 leading career options in India (Source: LinkedIn)
- Finding talent is a bottleneck for many businesses, and there is a shortage of people who fully understand the intricacies of digital marketing (Source: Kstart & Yourstory report)
1. Digital Media Managers
This marketing role is concerned with designing multi-channel campaigns to raise awareness about and drive the adoption of a brand, product, or service.
Digital media managers are also responsible for deciding the brand’s digital strategy and messaging. First, they assess the business in terms of its paid, owned, and earned media strengths.
Then, they utilize multiple channels like pay-per-click ads, Google display ads, website/blog, social media presence, online reviews, etc.
Every one of these avenues brings unique capabilities to the table, such as brand awareness, customer preference, and trust.
If we look at the specifics, digital media management primarily aims at the twin goals of customer acquisition and lead generation. If you want to climb the corporate ladder, check out our digital marketing courses to upskill yourself. This field requires people with an analytical mind who can benchmark performance and forecast results in keeping with the nuances of consumer behavioral salary: Rs 6,00,000
2. Pay-Per-Click Managers
All in all, they implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the salary makes it one of the highest-paying digital marketing jobs in India.
Annual salary: Rs 10,48,883
3. SEM/SEO Specialists
You would also manage online campaigns and update the websites to drive search results (for example, blogs and RSS feeds) to establish a viable business case for SEM expenditure. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams.
Annual salary: Rs 360,098 (entry-level) and Rs 975,000 (mid-senior level)
4. Content Strategists
Several organizations, which are serious about tailoring their strategic objectives to match customer needs, hire content strategists for the job. It is the duty of these to attain the much-needed brand visibility and reach and find that intrinsic link between content and SEO. Here are a few tasks that they perform for the companies:
To undertake the above responsibilities, content strategists need to be innovative, systematic, and well-organized. They should be able to identify relevant topics for content generation and then execute the plans to engage the target audience.
Annual salary: Rs 6,92,498
5. E-commerce Specialist
Most big brands use the omnichannel approach, where traditional marketing efforts are supplemented with an e-commerce presence. But in the face of COVID-19, all businesses have had to rethink their approach. It is one of the highest-paying digital marketing jobs in the market today. The excessive & growing demand makes e-commerce specialists land on one of the highest salary e-commerce specialist jobs in India
E-commerce specialists are adept at optimizing product pages with proper descriptions and button placements. With this, they improve the customer experience and increase conversions. They also collaborate with cross-functional teams (sales and marketing) to set lead generation and sales targets.
Annual salary: Rs 3,00,000 (starting); Rs 10,86,571 (mid-career)
6. Brand Marketing Expert
Thus, it is the job of brand marketing professionals to utilize their creativity to stimulate the emotions of your target pupils and influence them to make a purchase. To perform these duties, they must possess an eye for detail, along with excellent communication skills. A powerful brand that can persuade and gain your prospects’ trust aligns with the overall vision and business strategy.
Annual salary: ₹10,77,700
7. Social Media Marketers
In high-growth companies, you can advance to higher seniority levels, starting from posts like social media or email marketers. One such role is that of the Communications Manager, one of the highest-paying jobs in digital marketing.
Annual salary: Rs 3,42,814
8. Digital Project Managers
As a digital project manager, you would be expected to demonstrate effective communication and time-management skills. You would be responsible for setting goals, timelines, and milestones for various projects. So, having a sufficient working knowledge of software like Trello, Basecamp, Asana, etc. would be necessary. These tools enable project managers to centralize all communications and keep track of tasks. Besides, you would need to build a sound understanding of methodologies like SCRUM and Waterfall.
Annual salary: Rs 12,24,490
9. Marketing Analysts
Design and conduct in-market tests (also, interpret their results)
Generate strategies for data tracking
Organize performance-related data from different sources (social media, web analytics, paid media, etc.)
Identify opportunities for marketing optimizations and give recommendations
Annual salary: ₹4,63,560
10. Visual Designers
Create brand experiences across several consumer touchpoints
Execute design projects, taking them from the research/sketch phase to the high-pixel visual deliverables
Work with other teams to align business objectives with the proposed creative solutions
Design digital materials like landing pages, email banners, presentations, reports, ad creatives, etc.
Generally, visual designers and UX/UI developers create an online portfolio to showcase their proactive brand storytelling capabilities. With adequate experience, they can become creative directors, again one of the highest-paying jobs in digital marketing.
Annual salary: Rs 6,83,744 (Visual designer); Rs 12,43,026 (Creative director)
The desire for up-and-coming digital marketers is gradually increasing in India today, so much so, that it has become one of the highest-paying jobs in the country. With an increase in demand, the number of people opting for this career option in hopes of getting into the top companies hiring digital marketing in India is also increasing. With so many people in the field, people need to stand out amongst their competition and land their dream job. The market may be flooded with talented digital marketing professionals competing for different types of jobs in digital marketing.
- Fuel Online
- Lounge Lizard
- Conklin Media
- Silverback Strategies
- Thrive Internet Marketing
How can one prepare for a high-paying digital marketing career?
Networking: Build connections within the industry for potential opportunities.
Proven Track Record: Showcase successful campaigns and measurable results.
Continual Learning: Stay updated with the latest trends and technologies.
Education and Certifications: Invest in relevant courses and certifications for skill enhancement.
What skills are vital for these high-paying roles?
Advanced Analytics: Proficiency in data analysis for informed decision-making.
Technical Expertise: In-depth knowledge of SEO, PPC, and other digital tools.
Creative Thinking: Developing innovative campaigns and strategies.
Business Acumen: Understanding market trends and ROI-focused approaches.
How does experience impact earning potential in digital marketing?
Progressive Growth: Consistent career progression boosts earning potential.
Proven Results: Demonstrating past successes can lead to higher salaries.
Skill Specialization: Expertise in niche areas commands higher pay.