Twitter Marketing: A Complete Guide for your Business

Safalta Expert Published by: Kirti Singh Updated Fri, 29 Apr 2022 05:36 PM IST


Check the complete details related to the Twitter Marketing, its strategy, how it works for your business,

There is a total of 145 million active users on Twitter hence it can be utilized as a perfect tool for marketing. It creates brand awareness, driving conversions, and boosting conversions. It is the fifth most popular social media platform. It also works as a better opportunity for building your brand and driving sales. You need to work according to a strategy as there are around 500 million tweets that are sent every day. Twitter marketing always helps in driving traffic, sales, and engagement for the business. It works better for brands that focus on blue-collar industries, B2B sales, the media industry, and politics. Hence, in this article, we will be discussing what is Twitter Marketing and the strategies and concepts that will help to take your brand to the next level.Basic
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How Twitter Marketing Strategy Works?

You should always approach social media with a plan of action also in Twitter as well. If you will understand the Twitter Marketing Strategy and know how it fits into your social media strategy then it will be the key to success. Below is the list of all the components for the successful Twitter marketing Strategy:

1. Auditing the Account:

Auditing the account means if your organization has already a Twitter account or more than one account then you should document all the accounts first. Check which team member is responsible for them and what’s the engagement rate? How often does it tweet?, How many followers does it have?. This will help to create a baseline of the existing accounts. Now, you can go to the next stage of your strategy.

2. Setting Goals:

If you are having a clear goal then it will work as key to success on any social media platform. The goals should always align with your business objectives at a high level. You might want to increase traffic to your website. Make a SMART goal of increasing your average click-through rate. You can use your Twitter audit's baseline click-through rate to set a specific, attainable goal over a reasonable time frame (say, an increase from 1.5 percent to 2.5 percent in three months).

3. Always Check your Competition:

Always review your competitor's Twitter accounts and analyze them. It will help you to refine your own account. It will also reveal the gaps and weaknesses in their strategy.

4. Roles Assigning:

You should always check that your account is active and being monitored or not. Check on a regular basis that someone is replying to direct mentions and messages. This will help your brand to be responsive and protect it from damage.

5. Create Guidelines:

Creating guidelines will help you, onboard new team members. It will be shared with everyone on your social media team. Your guidelines should be distributed to everyone on your social media team and may include elements of your overall brand style guide, such as tone and audience information.

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Twitter Marketing for Business:

Below are some of the tips and tricks which will help to enhance your marketing strategy:

1. Brand your profile:

Banding your profile is one of the most important parts of Twitter Marketing for the Business world. This can be done by providing a header that is unique for your brand including your logo, updating your profile picture, updating your Twitter bio, Always remembering your website URL, and giving your company a birthday.

2. Drive Traffic for your Website:

You should always tweet the direct link of your website with information about your website. You can also embed tweets on your website, launch Twitter ads and incorporate your URL in tweets regularly.

3. Verify your Business on Twitter:

Verify your business on Twitter whether it's a large or small one. This will help in building trust with your audience and they can be aware that they are conversing with a verified company.

4. Grow your Twitter Followings:

The more your Twitter following, the more people will see your content. Hence, growing your Twitter following is the major part of the Twitter marketing campaign. Making your twitter easily shareable, using brand-specific hashtags, asking questions, getting pushed in the right direction, interacting with your followers, and using images and videos will help you to increase your followers.


If you want to use Twitter for marketing, you should brand your profile, look for ways to engage and connect with your target audience, use trending conversations and hashtags, and tweet at least once a day with relevant, engaging, and informative content. Take your business to the next level with Twitter marketing. There's little doubt that your brand could succeed on Twitter with the right digital marketing strategy, tools, and expertise, whether you're a large, medium, or small business. If you want to get involved in the space, we want to help YOU get there by providing eye-catching, relevant content that speaks volumes about your brand before customers even visit your website.

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