Interview : Jayesh Punjabi - Non-Stop Digital Marketing With AI

Kajal Kumari

Kajal is a seasoned digital marketing expert with a passion for helping businesses thrive in the online world.Through their engaging and insightful blog posts, they share valuable tips, strategies, and industry insights to empower business



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How has artificial intelligence transformed human resources and is it replacing people?

Mr. Jayesh Punjabi : When it comes to human resources, we have come a long way from relying solely on interpersonal connections to navigate our professional journeys. With the advent of artificial intelligence, we have seen significant transformations in this field. AI has enhanced our ability to automate tedious and repetitive tasks, allowing HR professionals to focus on more strategic and value-added activities. It is important to note that AI is not here to replace humans, but rather to augment our capabilities.


The goal is to leverage AI technologies to improve efficiency and effectiveness in HR processes, such as talent acquisition, employee onboarding, performance management, and workforce analytics. By automating routine tasks, AI enables HR professionals to dedicate their time to more meaningful work that requires human judgment, creativity, and emotional intelligence.

Read more:  Digital Marketing Classroom in Noida: Modules, Fees, and Benefits of Job Ready Course

Why would one choose ChatGPT over Google for generating information?

Mr. Jayesh Punjabi : ChatGPT and Google serve different purposes regarding information retrieval. While Google is a search engine that helps us find information that already exists and has been published somewhere, ChatGPT goes beyond that. It generates information based on its training and the inputs it receives from users. ChatGPT, being a language model, can provide more personalized and context-specific responses by generating content on the fly. It has the ability to understand and engage in conversations, making it a valuable tool for interactive content creation, creative writing, and problem-solving.

Meaning of "generative"

Mr. Jayesh Punjabi : Generative, in the context of AI, refers to the ability of a machine learning model to create or generate new content. It involves the model's capacity to produce original and creative outputs, such as text, images, or even music, based on the patterns and knowledge it has learned from training data.

How does the journey of images relate to digital marketing and add value to AI?

Mr. Jayesh Punjabi : The journey of images in the realm of digital marketing is closely intertwined with the advancements in AI. AI-powered image recognition and processing technologies have revolutionized the way businesses leverage visual content for marketing purposes. By utilizing AI algorithms, digital marketers can analyze and understand the visual components of an image, such as objects, colors, and emotions depicted. This enables them to optimize their marketing strategies by targeting the right audience, creating visually appealing content, and delivering personalized experiences. Additionally, AI can automate tasks like image tagging, content generation, and even video editing, saving time and effort for marketers. It adds value by enhancing the efficiency and effectiveness of digital marketing campaigns, leading to improved engagement, conversions, and customer satisfaction.

Talk about notable AI tools such as DALL-E, Whisper AI, and podcast AI

Mr. Jayesh Punjabi said that DALL-E is an AI model developed by OpenAI that specializes in generating unique and creative images from textual descriptions. It pushes the boundaries of what AI can accomplish in terms of image synthesis and paves the way for innovative applications in various domains, including design, advertising, and entertainment.
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  • Whisper AI, on the other hand, is an advanced speech synthesis technology that leverages AI to generate natural and human-like voices. It has significant implications for podcasting, voice-over work, and other audio-based applications, as it enables the creation of high-quality, customizable agents with minimal effort. As for podcast AI, it has recently gained attention for its ability to merge the voices of famous individuals who have never actually met. For example, by utilizing AI algorithms, podcast AI merged the voices of Apple founder Steve Jobs and NFC founder Dyna Bite, creating a unique and compelling audio experience.

Read more: The Ultimate 10-Step Checklist for Managing an Influencer Campaign 

Described Resemble AI and its role

Mr. Jayesh Punjabi : Resemble AI is a company that specializes in voice cloning and speech synthesis. Its technology allows users to create custom, realistic-sounding voices for various applications, such as voice assistants, customer support, and entertainment. In terms of the job market, Resemble AI's offerings contribute to the growing demand for voice-related services and experiences. With the rise of voice interfaces and personalized voice interactions, there is an increasing need for professionals who can leverage AI tools like Resemble AI to create engaging and natural-sounding voices. This presents new opportunities for individuals to develop skills in voice cloning and contribute to the evolving job landscape.

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 How AI is creating new employment opportunities

Mr. Jayesh Punjabi : The lack of understanding regarding AI's role in job creation can be attributed to several factors. Firstly, there is often a fear that AI will replace human jobs entirely, leading to unemployment. While AI does automate certain tasks, it also opens up avenues for new types of work that require human skills, such as creativity, problem-solving, and emotional intelligence.

  • Secondly, the rapid pace of AI development and its complex nature can make it difficult for individuals to keep up with the evolving technology. Many people are not aware of the specific AI applications and tools that are driving job growth in various industries.
  • Lastly, there may be a misconception that AI implementation requires only technical expertise. In reality, AI adoption across different sectors necessitates collaboration between technical and domain-specific professionals. Understanding how AI can be applied to specific industries and job roles is crucial for individuals to capitalize on emerging opportunities.

The importance of learning and using ChatGPT 

Mr. Jayesh Punjabi : Certainly. ChatGPT, like any AI tool, requires continuous training and improvement to deliver optimal results. OpenAI has made it available for free to gather valuable user feedback and enhance its performance. However, there are plans to introduce a paid model in the future.

By utilizing ChatGPT now and providing feedback, individuals have the opportunity to shape and improve the tool while it's freely accessible. Learning how to effectively use AI tools like ChatGPT is essential for individuals, especially those in digital marketing, as it equips them with valuable skills in content generation, problem-solving, and customer engagement. It's a chance to learn and grow before such tools become monetized.

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GitHub is an amazing  tool

Mr. Jayesh Punjabi : GitHub is a web-based platform for version control and collaboration in software development. While it may not be directly related to digital marketing, it holds great value for marketers who work with developers or have involvement in website development and maintenance.

Having knowledge of GitHub allows digital marketers to collaborate effectively with technical teams, track changes in code, and contribute to projects that require web development expertise. It facilitates seamless communication between marketers and developers, ensuring efficient deployment of marketing campaigns and the successful implementation of web-based strategies.

Use AI, but before using AI, you should know how it works. In the future, AI will charge for the content, and you will work without any help, so this is important. Jayesh Punjabi said to use Chatgpt as much as possible to learn because when it charges you, you will not be able to learn it at that time, so learn it now.

What are the key skills required to succeed in digital marketing?

To excel in digital marketing, several key skills are essential. These include a strong understanding of SEO (Search Engine Optimization), content creation and marketing, data analysis, social media management, and the ability to adapt to emerging technologies. Additionally, skills such as creativity, analytical thinking, communication, and project management play a crucial role in driving successful digital marketing campaigns.

How long does it take to see results in digital marketing?

 The timeline for seeing results in digital marketing varies based on multiple factors, including the goals of the campaign, industry competition, and the strategies implemented. Generally, it takes a few months to observe initial results, but substantial outcomes may take six months to a year or even longer, depending on the complexity and competitiveness of the market. Consistency, ongoing optimization, and data analysis are crucial for achieving sustainable success in digital marketing.

What are the most effective digital marketing channels?

 The effectiveness of digital marketing channels depends on the target audience, industry, and campaign objectives. However, some widely used and effective channels include search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, and influencer marketing. It is important to conduct thorough research, understand the audience's preferences, and choose channels that align with the campaign goals to maximize effectiveness.

How does mobile optimization impact digital marketing?

Mobile optimization is critical in today's digital landscape, considering the increasing number of users accessing the internet through mobile devices. Optimizing websites and digital content for mobile ensures seamless user experiences, faster loading times, and responsive designs. With the rise of mobile usage, search engines also prioritize mobile-friendly websites in their rankings. Neglecting mobile optimization can result in a poor user experience, lower visibility, and decreased conversion rates.

How does content quality impact digital marketing success?

 Content quality plays a pivotal role in digital marketing success. Engaging, informative, and well-crafted content helps attract and retain audience attention, build trust, and establish thought leadership. High-quality content also increases the likelihood of earning backlinks and social shares, which contribute to improved search engine rankings. Creating valuable and relevant content that resonates with the target audience is a fundamental aspect of driving engagement and achieving digital marketing goals.

What role does data analysis play in digital marketing?

 Data analysis is a crucial component of digital marketing as it provides insights into the performance and effectiveness of campaigns. By analyzing data from various sources, such as website analytics, social media metrics, and customer behavior, marketers can identify trends, optimize strategies, and make data-driven decisions. Data analysis helps in understanding audience preferences, tracking key performance indicators, and uncovering opportunities for improvement, ultimately enhancing the overall success of digital marketing efforts.

How does personalization impact digital marketing campaigns?

 Personalization is increasingly significant in digital marketing as it allows brands to tailor their messaging, offers, and experiences to individual customers. Personalized campaigns leverage customer data and behavioral insights to deliver targeted content, recommendations, and offers that resonate with the recipient on a more personalized level. This level of customization enhances customer engagement, increases conversion rates, and fosters long-term customer loyalty by delivering relevant and meaningful experiences.

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